Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

Oregon Wine Symposium

Oregon Wine Symposium

The annual Oregon Wine Symposium offers attendees a rich menu of seminars and speakers on topics of vital interest to all segments of the Oregon wine industry, from business and marketing to viticulture and enology.

Held at the Oregon Convention Center in Portland, the Symposium provides a gathering place for the wine industry to come together as a community, to learn and celebrate its achievements.

Save the dates for the next Oregon Wine Symposium: February 2 & 3, 2027.

Video recordings and presentation materials from past Symposia can be accessed below.

Interested in learning about 2027 sponsorship opportunities? Email [email protected] for more information.

Content from Past Symposia

Please note: Through early May, 2026 content is password protected and available only to OWS 2026 attendees who completed the post-event survey.

2026

General Sessions

The Category and The Consumer: Trends and Opportunities

The Anti-Alcohol Movement: Why It’s Happening, What the Science Says, and How We Can Take Action

Oregon Winegrowers Association Update

2026 Oregon Wine Industry Awards Celebration

Climatology Report: 2025 Review and 2026 Outlook

Oregon Wine Board Update

Oregon Craft Beverage Leaders | Creative Disruption: The Future of Oregon Wine

Exec Business Track

Charting Your Path Forward: Planning for Stability, Succession & Smart Transitions

Supply and Demand in Oregon’s Wine and Winegrape Market: Turning Disruption Into Strategic Advantage

Global Dynamics, Local Implications: Economic Forces Shaping Oregon Wine Business in 2026

Leading with Intention: Strengthening Your Company’s Culture for Resilience and Results

Viticulture Track

Managing Complex Vineyard Decisions: A New Approach for Modern Challenges

Assessing your Spray Program: From Fundamentals to Field Application

Beyond Vinifera: Exploring Improved Wine Grape Cultivars for a Sustainable Future

The Hidden Life of the Vine: Exploring the Plant Microbiome

Enology Track

This Talk Contains Sulfites: New Insights into the Role and Usage of SO₂ in Wine

Reduction Prevention Strategies: Managing Sulfurous Off-Aromas from Vineyard to Bottle

Evolving Our Understanding of Smoke Exposure Impacts

Smart Oak Strategies: Balancing Quality, Style, and Cost

DTC Track

Meet Your New Intern: How Real Wine Marketers Can Put AI to Work

The Next Chapter of Wine Clubs: Innovation, Flexibility, and Connection

Optimizing Your Hospitality Experience for Today’s Guests: An Interactive Workshop for DTC Leaders

Unlocking Oregon’s Powerful Wine Tourism Network: State, Regional, and Local Connections

3 Tier Distribution

The State of Wholesale Distribution: A Candid Conversation with Distributors

On the Road to Success: Strengthening Execution in Wholesale Markets

Working in Your Backyard: Strategies for Successful Distribution in Oregon

Content from Past Symposia

2025

General Sessions

Keynote Address: Oregon Wine and the Shifting Economic Landscape

OWB & OWA Updates

State of the Industry

Exec Business Track

The Prepared Employer: Salary Report, Employment Laws, and Vineyard Steward Resources

Compliance or Catastrophe? Navigating Email & Communication Laws

Reimagining Wine Packaging for a Reduced Carbon Footprint

Vineyard Protection for Business and Conservation Goals

Building Resiliency: A Data-Driven Approach

Viticulture Track

Regenerative Organic Certification: Cultivating Ecosystem Vitality

Climate Report, Vintage Review, and an Analysis of Alternative Grape Varieties

Putting Your Vineyard on the Map: Using Spatial Data to Improve Efficiency

Vineyard Nutrition Impacts in the Cellar (joint w/Enology)

Vineyard Steward Resources Un Oregon Para Todos, Recursos y Derechos para Trabajadores de Viñedos

Enology Track

Advanced Wine Analysis: Updating the Classics

Journey of Extraction Part I: Maceration Strategies

Journey of Extraction Part II: The Art and Science of Cold Soak

Vineyard Nutrition Impacts in the Cellar (joint w/ Viticulture)

DTC Track

Maximizing Engagement: Innovative Storytelling and Event Strategies

Where Did All the Wine Lovers Go? Understanding and Revitalizing Wine Country Appeal

Analytics in Action: Using Data to Drive Engagement and Sales

DTC Manager Fireside Chat

2024

General Sessions

State of the Industry

Climatology Report, Oregon Wine Economic Impact Report and Oregon Wine Research Update

Industry Awards, OWB Update & OWA Update

 

Leadership & Executive Track

Uncorking Success: The Vital Role of Public Relations and Meaningful Media Engagement in Building a Successful Wine Brand

State of Distribution in 2024: Navigating Wine Distribution in the US and Charting the Future

AI in your Business

Recent Wine Industry M&A Trends and Forecast

Actionable Insights to Running a Healthy Wine Business

Viticulture Track

Understanding Vineyard Soils and Nutrition

Rootstock Considerations for Oregon’s Future

Hot Topics in the Vineyard

Regenerative Vineyard Landscapes: Benefits of Adopting Healthier Soil Stewardship & Implementation Strategies

Enology Track

Winery Safety – How to Keep Your Team Safe and Company in Compliance

Non-Saccharomyces Yeast

Acid Part II: Practical Applications

Winemaking in the Vineyard: Chardonnay

Pinot Gris Juice Fining

Sales Track

Tasting Room Communication: Tales from the Terroir and The Problem with Forest Floor

Unveiling the Significance of Monitoring DTC Metrics: Navigating the Data-driven Landscape

How to Attract Millennials (and Not Alienate Boomers in the Process)

DTC Roundtable Learnings and WISE Workshop

2023

General Sessions

Climatology Report

OWB Marketing Update

Oregon Beverage Recycling Cooperative: Bottle Bill/Wine Bottle Recycling.

State of the Industry.

OWA Update.

Sales Track

The Future of Wine

State of Oregon DtC – Part One

State of Oregon DtC – Part Two

Wine Fulfillment Compliance

Attracting and Retaining Staff

Oregon Wine Month 2023

Viticulture Track

How Seasonal Variations Impacts Vineyard Pests & Diseases.

Adapting to New Regulations while Optimizing Labor Relations.

Impacts and Learnings from the 2022 Frost Event.

Alternative Treillis Systems for a Changing Environment.

Soil and Plant Tissue Analyses: What you Need to Know.

OWB Funded Research Update.

Enology Track

Sparkling Continuing Education.

Brettanomyces Research and Cellar Control.

Small Winery Solutions <5000 Cases.

Smoke Affected Wines.

Understanding Acid Chemistry.

Viticulture for Winemakers: Working with your Vineyard Manager.

 

2022

General Sessions

Viticulture & Enology Research Updates

State of Winegrowing in Oregon; the Enduring Oregon Wine Grape Grower

Drought in Oregon

The Evenstad Center for Wine Education at Linfield University – What is Happening in the Wine Program

Climatology Report

Winery Compliance Updates and Predictions

Unveiling the New OregonWine.Org

Oregon Wine Month 2022 Update

The Roots Fund

AHIVOY

Increasing Diversity, Equity, and Inclusion in our Wine Community: Resources for You

Meet Assemblage

Diversity in Wine Leadership Forum

Our Legacy Harvested

 

 

Wine Business

State of the Industry

M&A Trends & Positioning for Sale

The State of Direct-to-Consumer (DTC) in 2022

Benchmarking Oregon’s DTC Landscape

Oregon’s DTC Sales Report: Trends for Winery DTC Growth

Navigating Today’s Supply Chain: The Top Reasons to Forecast & Planning plus Market Alternatives

PR 101: Inside PR & Communications Strategies

Building your Media Relations Tool Kit: A Playbook for Success

Demystifying Wine Distribution in 2022

Navigating Supply Chain Challenges

How International Wine Competitions Can Jumpstart Your Wine Label

Viticulture

Soil Health Part I: What it is, Why it’s Important, and What Can Be Done

Soil Health Part II: Discoveries From On-Farm Research

Soil Moisture and Vine Response in Oregon Soils

Trunk Disease 2.0: New Practices for Managing Trunk Disease. Understanding the Threat in Vineyards

Grapevine Trunk Disease Research Findings in Oregon

Spring Practices for Preventing Trunk Disease with Simonit & Sirch

Keeping Pests & Diseases out of Oregon’s Grapevines – An Update from the Oregon Department of Agriculture

Rootstock Performance in Oregon

Viticulture for Winemakers: Vineyard Integrated Pest Management

Grape Powdery Mildew; an Exploration From the Vineyard Through Cellar to Glass

Botrytis Bunch Rot

Gene Editing Technology

Pest Alert: Regulatory Impacts of Vine Mealybug in Oregon

A Brief History of Mealybug Trapping in Oregon Vineyards: From 2008 to 2021

Mealybugs and Leafroll Virus, a Dangerous Mix

 

Enology

Winery Sustainability and Best Practices for Water Management in the Cellar

Diving Deep Into Winery Water Usage & Treatment

Role of Oxygen in Winemaking

Techniques and Cellar Practices for the Use of Oxygen in Winemaking

The Easy-To-Use « E2U™ » Yeast Technology Revolution: Direct Inoculation Demystified

 

2021

General Sessions

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Keynote: The Future of Wine

Viticulture & Enology Research Updates

Climatology Report

OWB Education Update and Linfield Labor and Salary Survey Presentation

Oregon Winegrowers Association Updates

Economic Impact Study Report

Industry Updates: OWB Communications, Vineyard & Winery Report, Government Affairs

Oregon Wine Brand Reveal

Industry Awards Ceremonies

Wine Business

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DEI Survey of the Oregon Wine Landscape and Calculating the ROI on Diversity for Business Success

Creating an Inclusive Workplace Culture in the Real World

VX Primer—The New DTC Experience

Digital Strategies and Engagement for E-Commerce

PR & Communications Strategies Including Crisis Communications

Advertising Strategies for Digital and Social E-Commerce Sales

Demystifying Wine Distribution: A Winery Toolkit to Help Build and Navigate Wholesale Distribution Across the U.S.

National Sales in a Post-COVID World

Viticulture

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Plant Biology—The Summer Basics

Plant Biology—The Winter Basics

Leaf Removal—What, When and Why

Sap Flow Pruning to Prevent Trunk Disease

Soil and Cover Crops: Back to Basics

Digging Deeper into Cover Crops: What’s Happening in Oregon?

Extreme Heat Events and Their Impacts on Grape Development

Irrigation Research and Management Strategies

Enology

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Enology

Winegrowing for Winemakers: Parts I & II

What We Know about Grape Exposure Impacts

Winemaker Trials and Approaches to Mitigating Smoke Impact

Review of Grape Phenolics and Effects of Maceration Techniques

A Toast to Barrels (with Q&A)

Mini Sessions

Mini Sessions

Sustainability: An Oregon Winegrowers Story (LIVE)

Spice Up the Inbox: Email Marketing for Customer Acquisition & Retention (WineDirect)

Driving Direct-to-Consumer Wine Sales in 2021 (Commerce7)

Navigating the Alternative Packaging World (Saxco)

2020

General Sessions

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Climatology Report

Oregon Wine Board Marketing & Communications Update

Oregon Wine Board Strategic Plan Update

Oregon Wine Industry Awards

Oregon Winegrowers Association Update

State of the Industry

Total Workplace Health Safety in Oregon

Wine Industry M&A Trends – Past, Present and Future

Sales, Marketing & Business

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Creating and Managing a Successful DTC Commission Program

The Long Game: Strategies for Building DTC Business Outside of Oregon

Social Media Strategies for Growing Your Wine Business

Staying Compliant in Consumer Marketing

Successful Media Relations: Strategy & Management

Viticulture & Enology

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Brushing Up: Current Research and Review of Cellar Sanitation

Carbon Farming for Successful Vineyard Systems

Considerations for Picking and Lab Analysis During Harvest

Farming & Making Alternative Varieties for a Changing Climate & Maturing Market

Fermentable Nitrogen – Better to Manage in the Vineyard or Winery?

Grapevine Trunk Diseases: Research, Tools and Cultural Practices

Powdery Mildew Management

Whole Cluster Fermentation: Intent, Execution, Expression and Analytics

2019

General Sessions

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Climatology Report and OWB Education Update

Keynote: Introducing the Business of Sustainable Wine (Sandra Taylor)

Oregon Wine Industry Awards Ceremony

OWA Presentation, OWB Research Update and Red Blotch Research Funding Appeal

Sales, Marketing & Business

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Attract and Retain: Best HR Practices and the Oregon Wine Industry Salary Survey

Best Practices for DTC Managers

The Bottom Line – How Understanding COGS Can Increase Your Profitability

Connect, Invite, Close: The Art of Selling

Engage & Infotain: Simple and Successful Social Media Strategies for Your Business

Know Your Visitors: Find and Attract Quality Wine Tourists

Metrics that Matter: How to Leverage 2018 Data to Drive 2019 Success

Outlook on the Wine Sector: Managing the Changing Generational Demographics and Market Dynamics

Shaping Brand Architecture for Strategic Success

Viticulture & Enology

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Demystifying Nutrient Management: Putting Numbers to Your Vineyard Nutrition Plan

Exploring and Understanding Wildfire Impacts on Winemaking and Wine

Exploring the Microbiome

Improved Crop Estimation Methods for Oregon Pinot Noir

Managing Microbes from Crush to Bottle

Oxygen Management in Your Cellar for Wine Quality and Health

Regenerative Working Landscapes: Addressing Future Challenges from the Ground Up

The Road to Clean Nursery Stock and Solutions for Red Blotch

Three Tiers for Fears: Get Out of the Cellar and Be a Seller

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