Social Media Strategies for Growing Your Wine Business
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
Vanessa Hadick is co-owner and chief strategic officer of Premier Cru Solutions, a wine business consultancy based in the Willamette Valley. Vanessa grew up in the wine industry in Monterey, CA, and holds a B.A. in international relations and gender studies from UC Davis and an MBA from Portland State University. A chance internship at Campari global headquarters in Monaco at 19 landed Vanessa in the marketing world, and the rest was history. After holding positions with Constellation Wines in San Francisco and Treasury Wine Estates in Australia for the first decade of her wine marketing career, Vanessa moved to Oregon in 2015 to be a part of its incredibly collaborative wine community. She was fortunate to serve as the marketing director for Sokol Blosser Winery before launching Premier Cru Solutions with her business partner in 2019. Vanessa serves on the marketing steering committee for the Willamette Valley Wineries Association as well as the Oregon Wine Board’s education committee, and is passionately committed to environmental and social sustainability as the future of business.
Meg Murray is a connector, passionate community builder, wine industry expert and entrepreneur. She is the founder of NASTY WOMAN WINES, a progressive wine brand that produces unapologetically tasty wines and donates 20% of net profits to help get more women to the table in policy and leadership. Meg co-owns élevage consulting and helps wineries and wine-related businesses make, market, and move their product. She consults on sales and marketing and brokers bulk wine. She cofounded PROJECT M Wines out of Oregon’s Willamette Valley with her husband, winemaker Jerry Murray. Meg has been working with wine since 2003. She holds certificates in both wine business management and wine industry finance & accounting from Sonoma State University, in addition to a Wine Fundamentals I and II certificate from the International Sommelier Guild. Meg has a B.A. in international studies from Portland State University. She resides in McMinnville with her family.
Gretchen Fox is the CEO and founder of MTO Agency and MTO EDU, a full-service digital agency dedicated to building and optimizing high-growth, conscious companies, teams, and leaders with best-in-class strategy, management, and training.
Prior to launching MTO, Gretchen was vice president of social media at Live Nation and Ticketmaster, where she built an in-house social agency to service the biggest performing artists in the world and lead the training of more than 100 field marketers across North America. Prior to that, she worked in Silicon Valley tech, where she launched one of the first social TV technologies in history creating innovative digital experiences for AELTC’s Wimbledon, NBC’s Winter Olympics, IndyCar Race Control properties, and more.
Whole Cluster Fermentation Intent, Execution, Expression and Analytics The inclusion of whole grape clusters in the red wine fermenter is a concept as old as wine itself. In the modern age, this technique is used with stylistic intent and is implemented with great specificity. Winemakers choose not only the whole cluster percentage, but also [...]
Brushing Up: Current Research and Review of Cellar Sanitation Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking [...]
Fermentable Nitrogen - Better to Manage in the Vineyard or Winery? Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are [...]
Creating and Managing a Successful DTC Commission Program A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and [...]