Economic impact of wine in Oregon

Background

The Oregon Wine Board regularly commissions a comprehensive study to quantify the impact of the wine and wine grape industries on Oregon’s economy.

In addition to overall statewide economic impact, the report assesses:

• revenues, jobs, and wages derived from core businesses of grape growing and wine production as well as wine distribution and wine-related tourism;
• the impact of the next layer of businesses, including suppliers and service providers; and
• the impact of employees spending earned wages.

The data generated by this study have several critical uses for Oregon’s wine and wine grape industry:

• Educating local, state, and federal lawmakers about the state of the industry and its economic contribution
• Making the case for state and federal grants to advance individual, regional, or statewide marketing and research initiatives
• Portraying our industry accurately to journalists
• Building understanding between wine businesses and their county-level committees and boards of commissioners

Research Partners

Beginning in 2019, OWB has worked with Economic Forensics and Analytics (EFA) as its primary study partner. Full Glass Research has been involved with this initiative since the 2005 report, and continues to consult with EFA on the project.

Study Preparation

June to August
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Data Collection

August to December
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Analysis & Report Preparation

December to February
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