This toolkit explains the tasting room itinerary tool (for convenience herein referred to as Explore) housed on the OWB’s consumer-facing website. Below you will find information on how to create, claim and customize your tasting room listing.
If you’re unfamiliar with the Explore tool, it is a digital directory of 500 tasting rooms around the state designed to assist active and prospective visitors. It can be found by heading to www.oregonwine.org and selecting “Visit” from the primary navigation. Then select “Explore Tasting Rooms” from the drop down and you’ll be on your way.
The direct address is visit.oregonwine.org.
INFORMATION
AUDIENCE AND PURPOSE
The Explore tasting rooms tool was designed to help wine country visitors easily identify the wineries that best match their visit objectives, be they a specific grape variety, an onsite amenity or a region. Additionally, that same functionality has been designed to entice prospective visitors by demonstrating the volume and value of Oregon’s diverse tasting room experiences.
When you update your tasting room listing in the digital Explore tool, your information will also be automatically updated in three additional important locations:
- the printed Oregon Wine Touring Guide
- the Oregon Wine Board’s internal database
- Travel Oregon’s Tourism Information System (OTIS)
Keeping your tasting room listing detailed and accurate ensures your businesses data is as useful as possible for consumers around the world, the Wine Board’s communications, and tourism partners around the state, including TravelOregon.com.
USE AND BEST PRACTICE
To make the most of your tasting room listing, imagine you’re a prospective visitor. Be as thorough in your listing details as possible, and where possible include pictures of your tasting room and other public spaces. Show visitors where they will be and what they can experience.
UPDATE YOUR TASTING ROOM LISTING
Ready to get started or update your listing? Keep this page open for reference and begin with Step 1 below.
STEP 1 – CLICK HERE ⇒ visit.oregonwine.org
STEP 2 – SIGN IN OR CREATE AN ACCOUNT
On the new tab opened in Step 1, Click “Sign In / Register” in the upper right hand corner.
If you don’t have an account, enter the email address you’d like to use on the right side and click “Register.”
If you already have an account, enter your login information on the left side and click “Login.”
You should now be signed in.
- If you don’t remember your password you may request a reset and one will be emailed to you
- If you can’t remeber your username or email address email Kai McMurtry
[If you just registered a new account, a courtesy email will be sent with your login credentials but you do not need it to proceed.]
STEP 3 – LOCATE YOUR TASTING ROOM LISTING AND CLAIM IT
Click the search icon at the top of the page or the search box on the home screen and enter the name of your winery.
After you hit enter results will appear. Find your profile and click on it.
[If you can’t locate your listing click here to create one. All listings are manually approved by OWB staff.]
Next, click the “Claim Listing” link on the right side. This claim ties your tasting room to your account and allows you to edit the information.
[If there is no “Claim Listing” option see the FAQ below.]
STEP 4 – VERIFY YOUR TASTING ROOM LISTING INFORMATION
After you click “Claim Listing” a dialogue box will open that reads, “Click here to edit your listing.” You can also access your listing from your account menu by clicking “Edit Listings” as seen below.
Once you click “Edit Listings” a new page will open displaying the tasting room listings you control. To make changes, click the “Edit” option underneath the listing you’d like to edit.
You can now review your listing for accuracy and needed edits. Remember to click “Save changes” at the bottom of the page when you’re finished.
The information you provide here will be used in a variety of places:
- the printed and digital Oregon Wine Touring Guide
- on the Explore Tasting Rooms website
- in OWB’s internal industry database
- shared with Destination Management Organizations (like Willamette Valley Visitors Assoc.)
- stored in the Oregon Tourism Information System (OTIS) for use across several partner websites, including TravelOregon.com.
This one edit process will provide accurate listing data to all of the outlets just described. Please repeat this process whenever your tasting room information changes so consumers and the Oregon Wine Board are up to date.
If you have any additional questions, please check the FAQ below.
FREQUENTLY ASKED QUESTIONS
If your winery does not accept visitors for tastings at any time you will not have a listing profile. However, the OWB would like to ensure we have accurate business and contact information for you. Please email Kai McMurtry.
If your winery does not accept visitors for tastings at any time you will not have a listing profile. However, the OWB would like to ensure we have accurate business and contact information for you. Please email Kai McMurtry.
If you previously claimed the listing it will be displayed here. Simply click on “Edit” to begin updating your tasting room information (Step 3 above). If your tasting room is not listed here, please email Kai McMurtry to find out to whom it has been registered.
Claim instructions begin with Step 3 in the instructions above.
OTIS unifies the efforts of the tourism industry by streamlining content management and communications and is powered by open-source software. For example, Visit McMinnville relies on OTIS to provide the winery listings you see here.
When you update your tasting room information using the OWB’s Explore tool, your data is automatically shared with Travel Oregon and OTIS.
Currently, exporting OTIS data is only open to local DMOs, RDMOs and certain statewide trade groups.
