AUDIENCE AND PURPOSE
The Explore tasting rooms tool was designed to help wine country visitors easily identify the wineries that best match their visit objectives, be they a specific grape variety, an onsite amenity or a region. Additionally, that same functionality has been designed to entice prospective visitors by demonstrating the volume and value of Oregon’s diverse tasting room experiences.
When you update your tasting room listing in the digital Explore tool, your information will also be automatically updated in three additional important locations:
- the printed and digital Oregon Wine Touring Guide
- the Oregon Wine Board’s internal database
- Travel Oregon’s Tourism Information System (OTIS)
Keeping your tasting room listing detailed and accurate ensures your businesses data is as useful as possible for consumers around the world, the Wine Board’s communications, and tourism partners around the state, including TravelOregon.com.
USE AND BEST PRACTICE
To make the most of your tasting room listing, imagine you’re a prospective visitor. Be as thorough in your listing details as possible, and where possible include pictures of your tasting room and other public spaces. Show visitors where they will be and what they can experience.