This toolkit explains the tasting room itinerary database (for convenience herein referred to as Explore) housed on the OWB’s consumer website. Below you will find information on how to create, claim and customize your tasting room listing.
The Explore tool is a digital directory of 500 tasting rooms around the state designed to assist active and prospective visitors. It can be found by heading to www.oregonwine.org and selecting “Visit Or.” from the primary navigation. Then select “Tasting Room Directory” from the drop down and you’ll be on your way.
The direct address is oregonwine.org/wineries/.
Audience and purpose
The Explore tasting rooms tool was designed to help wine country visitors easily identify the wineries that best match their visit objectives, be they a specific grape variety, an onsite amenity or a region. Additionally, that same functionality has been designed to entice prospective visitors by demonstrating the volume and value of Oregon’s diverse tasting room experiences.
When you update your tasting room listing in the digital Explore tool, your information will also be automatically updated in three additional important locations:
- the printed and digital Oregon Wine Touring Guide
- the Oregon Wine Board’s internal database
- Travel Oregon’s Tourism Information System (OTIS)
Keeping your tasting room listing detailed and accurate ensures your businesses data is as useful as possible for consumers around the world, the Wine Board’s communications, and tourism partners around the state, including TravelOregon.com.
Use and best practice
To make the most of your tasting room listing, imagine you’re a prospective visitor. Be as thorough in your listing details as possible, and where possible include pictures of your tasting room and other public spaces. Show visitors where they will be and what they can experience.
Update your tasting room listing
If you have a user account keep this page open for reference and begin with Step 1 below.
If you do NOT have a user account click here to visit the FAQ below.
1. Visit the Tasting Room Listings login page
2. Login using the email associated with your listing. If you are a first-time visitor looking to create a new listing, you will need to register for an account.
You should now be signed in.
- If you don’t remember your password you may request a reset by clicking “Lost your password” and one will be emailed to you
- If you can’t remember your username or email address email email@example.com
3. Once logged in, you will see 3 actions giving you the option to submit a new listing, edit your profile and change your password, and to logout. Below that you will see your listings.
4. Once you click “manage your listings” or “Edit Listings” a new page will open displaying the tasting rooms you control. To make changes, click the “Edit” option underneath the listing you’d like to edit. You can now review your listing for accuracy and needed edits.
5. Fill in as many fields as possible and make sure that the information you provide is accurate. Make sure to follow image sizing guidelines. When all of your information is entered, click ‘Update’ at the bottom of the page.
You can now review your listing for accuracy and needed edits.
The information you provide here will be used in a variety of places:
- the printed and digital Oregon Wine Touring Guide
- on the Explore Tasting Rooms website
- in OWB’s internal industry database
- stored in the Oregon Tourism Information System (OTIS) for use across several partner websites, including TravelOregon.com.
This one edit process will provide accurate listing data to all of the outlets just described. Please repeat this process whenever your tasting room information changes so consumers and the Oregon Wine Board are up to date.
If you have any additional questions, please check the FAQ below.
What if I can't find my tasting room listing?
If your business is open for onsite consumption but you aren’t listed in search results email firstname.lastname@example.org.
If your winery does not accept visitors for tastings at any time you will not have a listing profile. However, the OWB would like to ensure we have accurate business and contact information for you. Please email email@example.com.
What if my winery has more than one tasting room or does not have a tasting room?
If your business has more than one tasting room, repeat the steps above to find and edit each of your businesses listings. Please do not create more than one user account for this process.
If your winery does not accept visitors for tastings at any time you will not have a listing profile. However, the OWB would like to ensure we have accurate business and contact information for you. Please email Kai McMurtry.
What if I don't have a user account or don't know my username?
If you don’t have a user account or don’t remember your account credentials email Kai McMurtry with your winery name and the email you’d like associate with your listing.
What if my listing information is accurate and up to date?
If you already have a user account on the Explore site and your tasting room listing is accurate and has been claimed then you’re all set. If your listing is accurate but you have not claimed it yet please do so.
Claim instructions begin with Step 3 in the instructions above.
What if my information is going to change again soon?
You can update your tasting room information at any time as needed. Follow the instructions above each time a change is needed.
What is OTIS and how will my information be used?
OTIS (Oregon Tourism Information System) is a database of tourism resources such as tasting rooms listings, tour operators, photos, events, even bicycle routes and more maintained by Travel Oregon.
OTIS unifies the efforts of the tourism industry by streamlining content management and communications and is powered by open-source software. For example, OTIS provides the winery listings you see here for Travel Oregon and here for Visit McMinnville.
When you update your tasting room information using the OWB’s Explore tool, your data is automatically shared with Travel Oregon and OTIS.
Currently, exporting OTIS data is only open to local DMOs, RDMOs and certain statewide trade groups.