Program Details for Wineries
Webinar: Oregon Wine Month Winery Overview
On Feb. 21 at 10am, join OWB for a webinar discussing the details of this year’s Oregon Wine Month program. The OWB marketing team will present the elements of the 2019 activity plan, including consumer advertising and promotions, restaurant engagement, retailer programs, regional association activities and point of sale materials. Attend this webinar and walk away with tools and ideas for taking advantage of the OWB-sponsored trade and consumer programs to drive sales and engagement with your Oregon wine brand, whether through direct-to-consumer or distributed sales channels.
Register for Webinar
List of Participating Distributors
Has your distributor filled out the Distributor Commitment Form? View which distributors across the country have signed up to participate in Oregon Wine Month.
Distributor Pitch Deck
For wineries to use when selling in Oregon Wine Month. Contains key Oregon wine selling points, Oregon Wine Month overview, OWB-sponsored programming, and customizable templates to incorporate your own programming elements.
Download pitch deck
Webinar: Pitching Oregon Wine Month to Distributors
Held Nov. 15, this webinar covered a case study of a successful Oregon Wine Month activation in an East Coast market, tips on how to work with your distributor, and OWB-sponsored programming that for use with your distributor during Oregon Wine Month.
Sign Up to Pour at Total Wine During Oregon Wine Month
Total Wine & More is planning to celebrate Oregon Wine Month system-wide in May 2019. As you may know, Total Wine is a large retail chain with 193 stores across 20 states. Nearly half of their locations – 44% – are concentrated in Florida, Texas and California. See the Total Wine website for a map showing their retail store presence around the country.
Total Wine is finalizing details of their Oregon Wine Month program, but the chain’s Senior Manager of Premium Domestic Wine has said they want to host as many Oregon wineries as possible in their stores during Oregon Wine Month to pour for shoppers. Wineries that have placements in Total Wine are invited to sign up for in-store tasting events throughout May at locations around the country.
Winery Check List [Coming Winter 2019]
Download this document for a quick reminder on different ways to engage your consumers, distributors and accounts.