About Oregon Wine Month
Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:
1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers
This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.
Do you have questions about Oregon Wine Month programming? Email us.
In this Toolkit [Updated 4/7]:
View the Industry Webinar presented 3/8/2021
Trade Program Overview
Past OWM Distributor Participants
Distributor Commitment Form
Trade Education Series
Social Media Assets
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy
Point of Sale
Point of Sale Overview
Downloadable POS Files
Oregon Wine Month program logos
Consumer Events Calendar
For wineries, retailers and distributors
#PourItForward Social Media Campaign
Details on how to make your own video content
Wine country getaway sweepstakes details
New Oregon Wine Brand
Details and assets on the Brand Toolkit
On March 8, the OWB hosted a webinar outlining the tools and elements in this year’s Oregon Wine Month program.
Oregon Wine Month Trade Programming Overview
View an overview of the programming and assets available to National Sales Managers, distributors, restaurants and retailers. To create a customized OWM presentation for a distributor, download the PPT file.
Past Oregon Wine Month Distributor Participants
Are you a National Sales Manager wondering if your distributor has historically participated in Oregon Wine Month? View a list of distributors across the country who have requested POS or participated in another way since 2015 here.
Trade Partner Participation Form
Sign the Oregon Wine Board’s Trade Partner Form to receive Oregon Wine Month updates and education opportunities for your staff. Sign here.
2021 Oregon Wine Month Trade Partners [Updated 4/7]
View a list of trade partners around the country who have signed up to participate in Oregon Wine Month 2021 here.
One Sheet Overview of Oregon Wine Month
Access a helpful summary of the Oregon Wine Month 2021 campaign prepared by the Willamette Valley Wineries Association here.
Oregon Wine Month Education Series
Bree Stock MW will present four master class webinars designed for the trade and media focusing on Oregon and 3 major winegrowing regions. Learn more and access the registration links here.
New Digital Assets [Updated 4/7]
Oregon Wine Month Logos and Assets in the New Oregon Wine Brand
Below are digital assets that begin to introduce the new Oregon Wine brand work. If you’re looking for print POS files those are just below, in the next section.
Be sure to tag us and include the program hashtags so we can see and amplify your efforts.
We are @oregonwineboard on Facebook, Instagram and Twitter.
Program hashtags: #OregonWineMonth
Year round: #OregonWine #OrTrueCharacter
Print Point of Sale
POS for Download and Printing
POS graphics below can be downloaded, customized and printed. Due to variable market conditions, POS will not be printed and shipped to distributors this year. InDesign files are available for POS customization below.
InDesign Files For Customization
- Access InDesign files including Oregon Wine Month brand guide
Case Cards (8.5 x 11)
- Wildly Sophisticated, Properly Oregonian (Low Res – for home printing)
- Wildly Sophisticated, Properly Oregonian (High Res – for professional printing)
- Drink World-Class Oregonian Wine (Low Res)
- Drink World-Class Oregonian Wine (High Res)
- Graceful Wines From the Wilds of Oregon / vineyard photograph (Low Res)
- Graceful Wines From the Wilds of Oregon / vineyard photograph (High Res)
Historic Program Logos in Burgundy & White
Oregon Wine Month logos are great for use across your digital platforms (website, newsletter, social). They can also be used to create your own printed materials. If you require a different file format, email Kai McMurtry.
Willamette Valley Point-of-Sale
The Willamette Valley Wineries Association has partnered with the Oregon Wine Board to produce Willamette Valley featured point-of-sale and programming. If your portfolio is comprised of primarily Willamette Valley wines, these assets might be for you. View the Willamette Valley Wineries Association assets here.
Consumer Events Calendar
Post your consumer facing wine events (in-person or virtual) to the consumer events calendar and encourage your trade accounts to do the same. Click here to publish your event and be sure to add the Oregon Wine Month or Virtual Event category where appropriate.
#PourItForward Campaign [Updated April 26]
To celebrate Oregon Wine Month this year, the Oregon Wine Board has organized a social media campaign called Pour it Forward (#pouritfORward). This campaign highlights winemakers across the state talking about wine made by their peers in short, engaging videos. This month-long chain of appreciation aims to show the many faces of Oregon Wine and the breadth of wines produced statewide.
Click below to view/download the video toolkit to create your own pour it forward chain link. See an example video from Doug Tunnell at right.
Consumer Sweepstakes [Updated April 7]
As in past years, the OWB will run an Oregon Wine Month sweepstakes in May. This year there will in fact be two grand prizes – one trip to the Rogue Valley in partnership with Rogue Valley Vintners and one trip to the Willamette Valley in partnership with the Willamette Valley Wineries Association.
To promote the sweepstakes use this link: https://www.oregonwine.org/oregon-wine-month/sweeps/
Willamette Valley entry form: https://gleam.io/rM3Xu/oregon-wine-month-willamette-valley-wine-adventure
Rogue Valley entry form: https://gleam.io/0lYpM/oregon-wine-month-rogue-valley-wine-adventure
Grand prize winners will spend 3 nights in winery lodging and 2 days exploring the wine, food, and culture of Oregon Wine Country. Whether in the Willamette Valley or Rogue Valley, winners will choose their own adventure with expert Oregon Wine help from Willamette Valley Wine or Rogue Valley Wine Country.
Each Grand Prize includes:
- Three nights lodging among the vines
- Two days of curated wine and culinary experiences
- Ground transportation
- Round trip tickets on Alaska Airlines
Enter for your chance to win. Both contests run April 16 – May 31, 2021.