About Oregon Wine Month [Last updated August 21]
Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:
1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers
This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.
Do you have questions about Oregon Wine Month programming? Email us.
To Do Today [Last updated August 21]:
- View 2023 recap meetingand downland and share presentation deck
- Download and share the 2023 OWM Sell Sheet with your stakeholders
- Download and share the 2023 OWM Program Deck with your accounts and staff
- Download and share the 2023 OWM Editorial Calendar
- View for 2023 OWM Educational Webinars
- View and share distribution 2023 OWM incentive and share submission form
- Visit the Pair It Forward toolkit and learn how you can participate
- Watch the 2023 OWM Webinars (below)
- Watch the 2023 Regional Association and Industry planning discussion (below)
- Watch the 2022 April & May virtual education series recordings (below)
- Invite your trade contacts download digital POS assets (available February 2023)
In this Toolkit [In progress]:
Program Webinar
View the December 21 regional webinar recording below
View the January 31 webinar recording
Budget Breakdown
View a chart that breaks down the budget for Oregon Wine Month 2023
Editorial Calendar
View a calendar that includes Oregon Wine Board communications for industry, consumer, trade, and media
Trade Tools
Chain retail sell sheet
Industry Impact sell sheet
Program Deck
Past OWM Distributor Participants
Distributor Commitment Form
Trade Education Series
Social Media Assets
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy
Point of Sale
Point of Sale Overview
Downloadable POS Files
Oregon Wine Month program logos
Consumer Events Calendar
For wineries, retailers and distributors
Consumer Sweepstakes
Wine country getaway sweepstakes details
New Oregon Wine Brand
Details and assets on the Brand Toolkit
Budget Breakdown [Updated December 22]
View and download a breakdown chart of the budget for Oregon Wine Month 2023. Note that this budget is subject to changes, including increases and decreases in overall funds, line items being added or removed, and funds being allocated elsewhere within the overall Oregon Wine Month program.
Program Deck [January 09]
Download for reference, sharing, and customization this Oregon Wine Month 2022 program deck. Included are all confirmed program elements to date as well as resources and links for your business and trade partners.
The Program Deck is available as a PDF for easy sharing and PowerPoint for customization. Pull out the resources you want to highlight, add your own programming, and use the slideshow to pitch to partners or educate staff.
As new program elements are confirmed the deck will be updated and the version and date stamp will reflect those changes.
Current version: Jan. 09
Editorial Calendar [January 10]
The 2023 Oregon Wine Month editorial calendar outlines the Oreogn Wine Board’s communication strategy across industry, trade, consumer, and media. Industry members are encouraged to review the calendar and contact OWB if they would like to collaborate on any of these communications. View the calendar
Pair It Forward [March 1]
To celebrate Oregon Wine Month this year, the Oregon Wine Board has organized a social media campaign called Pair it Forward (#pairitforward). This campaign highlights winemakers and wine-adjacent people such as chefs and artisan food producers across the state talking about their favorite wine and food pairings made by their peers in short, engaging videos. View the toolkit
Industry Webinars
OWM 2023 3-tier Recap Meeting – August 15, 2023
Watch the recap of promotional efforts from Oregon Wine Month 2023. We will look at robust national business results from this year’s campaign for all trade channels including DtC, On and Off Premise depletion data, scan data, and much more.
OWM Distributor Kick Off Webinar – April 21, 2023
Watch the Oregon Wine Month webinar focused for distibution with a fantastic panel of winery professionals discussing Oregon’s dynamic wine scene. There are many sales takeaways in this conversation.
OWM Webinar – Jaunuary 31, 2023
Watch the Oregon Wine Month webinar focused on trade tactics while providing an overview of all program elements.
Regional Association and Industry planning meeting – December 21, 2022
December’s Oregon Wine Month planning meeting discusses high level programming overview. You can watch the meeting recording below.
Trade Tools
OWM 2023 Sell Sheet
Download now to share with your distributors and accounts.
OWM 2023 Industry Impact Sell Sheet
Download now to share with your distributors and accounts.
Past Oregon Wine Month Distributor Participants
Are you a National Sales Manager wondering if your distributor has historically participated in Oregon Wine Month? View a list of distributors across the country who have requested POS or participated in another way since 2015 here.
Trade Partner Participation Form
Sign the Oregon Wine Board’s Trade Partner Form to receive Oregon Wine Month updates and education opportunities for your staff. Sign here.
Distributor 2023 Incentive Outline and Submission Form
Review the incentive package and share the submisson form here.
Virtual Education Series
Bree Stock MW will present a series of unique master class webinars designed for the trade but approachable for consumers and media. Register for 2023 OWM Webinars.
2023 Webinars:
- Webinar #1: Sparkling Oregon – April 10, 11 a.m. PST |View
- Webinar #2: Regional Whites – April 24, 11 a.m. PST | View
- Webinar #3: Regional Reds – May 15, 11 a.m. PST |View
- Webinar #4: Understanding the Soils & Climate May 22, 11 a.m. PST | View
2022 Webinars:
2023 Digital Assets [Available now]
Oregon Wine Month Logos and Assets in the New Oregon Wine “True Character” Brand
The Oregon Wine Month program logo and assets are unique to the program but based on the recent Oregon Wine brand work. Use the links below to access digital assets, including statewide and region specific material as well as a comprehensive program style guide, to create custom artwork for Oregon Wine Month.
If you’re looking for print POS files those are just below, in the next section.
Be sure to tag us and include the program hashtags so we can see and amplify your efforts.
We are @oregonwineboard on Facebook, Instagram and Twitter.
Program hashtags: #OregonWineMonth
Year round: #OregonWine #OrTrueCharacter
Social Media Guide [Updated March 17]
The Oregon Wine Board social media messaging guide for Oregon Wine Month in early 2023 includes suggesting posts, key talking points, content ideas, visuals assets.
Point-of-Sale [Updated February 9]
POS for Order and Printing
Orders will print in Oregon and ship nationally in April.
POS options include:
- 5″x18″ shelf blade
- 8.5″x11″ case card
- 4″x6″ table tent
Willamette Valley Point-of-Sale
The Willamette Valley Wineries Association, presented in cooperation with the Oregon Wine Board, has created Willamette Valley focused point-of-sale and social media assets. If your portfolio encompasses Willamette Valley wines, we believe these assets, comprising 9 different images showcasing the “people behind the wines” will be for you. We invite you to take a look here:
Consumer Events Calendar
Post your consumer facing wine events (in-person or virtual) to the consumer events calendar and encourage your trade accounts to do the same. Click here to publish your event and be sure to add the Oregon Wine Month category where appropriate.
Consumer Sweepstakes [Coming soon…]
As in past years, the OWB will run an Oregon Wine Month sweepstakes in May. In collaboration with regional associations, lucky pairs of winners will travel to Oregon for a hands-on exploration of Oregon’s wine and culinary bounty. We are also exploring cross-promotional brand partnerships that will further amplify this messaging. Wine drinkers in all 50 states are welcome to enter to win and wineries, distributors, and retailers are encouraged to share this simple but desirable value add to any Oregon Wine Month messaging.
To promote the sweepstakes use this link: https://www.oregonwine.org/events-programs/oregon-wine-month/sweeps/
EXAMPLE COPY:
Grand prize winners will spend 3 nights in winery lodging and 2 days exploring the wine, food, and culture of Oregon Wine Country. Whether in the Willamette Valley, Umpqua Valley, Rogue Valley, or Portland winners will choose their own adventure with help from Oregon Wine experts.Each Grand Prize includes:
- Three nights lodging among the vines
- Two days of curated wine and culinary experiences
- Round trip tickets on Alaska Airlines
Enter for your chance to win. All contests run April 15 – May 31, 2022.
Consumer Brand Toolkit
Find assets and details of your new consumer facing Oregon Wine brand at the program’s Toolkit page here.
[…] With so many Oregon wines to give praise to, the Oregon Wine Board encourages winemakers across the state, as well as wine trade and wine drinkers across the country, to celebrate Oregon Wine Month by sharing their own Pour It Forward videos. Those interested in starting their own chain of appreciation for Oregon Wine Month can learn more by visiting the Oregon Wine Board’s Industry page. […]