About Oregon Wine Month

Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:

1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers

This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.

If you have questions about Oregon Wine Month, contact Christina DeArment for trade programming and Kai McMurtry for consumer programming.

In this Toolkit:

Use the underlined links below to jump straight to the content you’re seeking, or scroll through to see everything available.

Point of Sale
Point of Sale Overview
Downloadable POS Files
Oregon Wine Month program logos
Customizable templates
Tasting Room POS Order Form [EXPIRED]
Distributor POS Order Form [EXPIRED]

Trade Tools
Oregon Wine Month Trade Program Overview [EXPIRED]
Restaurant Program Overview One Sheet [EXPIRED]
Restaurant Sign-Up Form [EXPIRED]
Event Submission Form
Oregon Master Class Webinar
Oregon Wine Staff Training Resources
Retail Display Competition Overview (Oregon and Washington only) [EXPIRED]
Distributor Sales Rep of the Year Contest Overview (Oregon only) [EXPIRED]

National Accounts
Total Wine – Opportunities to Pour [EXPIRED]

Consumer Events Calendar
For wineries, retailers and distributors

Consumer Sweepstakes
Wine country getaway sweepstakes details [EXPIRED]

Social Media Assets
Official program handles and hashtags
Social media images: general – Facebook, Twitter and Instagram graphics to promote Oregon Wine Month
Social media images: sweepstakes – Facebook, Twitter and Instagram graphics to promote consumer sweepstakes
Sample newsletter copy

Program Details for Wineries
Distributor Pitch Deck
Webinar: Pitching Oregon Wine Month to Distributors
List of Participating Distributors [EXPIRED]
Webinar: Oregon Wine Month Winery Overview Webinar  [EXPIRED]
Winery Checklist [EXPIRED]

Point of Sale

What’s Available? Oregon Wine Month POS Overview 
Flip through the PowerPoint of Oregon Wine Month POS available. Once you know what you’d like to use, fill out the form below.

Distributor POS Order Form [EXPIRED]
The OWB will print and ship POS for any distributor in the United States interested in participating in Oregon Wine Month in May 2018. Fill out the form by March 1. POS will be shipped to distributor warehouses by early-April.

Tasting Room POS Order Form [EXPIRED]
The OWB will print and ship POS kits to any Oregon wine tasting room for Oregon Wine Month in May 2018. Kits include 4 posters, 10 bottle neckers and 5 table tents. Tasting rooms can order up to two kits. Fill out the form by March 1. POS will be shipped to tasting rooms in early-April.

Downloadable POS
POS graphics can be downloaded, customized and printed.

Oregon Wine Month Program Logos
Oregon Wine Month logos are great for use across your digital platforms (website, newsletter, social). They can also be used to create your own printed materials. If you require a different file format, email Kai McMurtry.

Trade Tools

Oregon Wine Month Trade Program Overview [EXPIRED]
Flip through the PowerPoint below outlining the 2018 Oregon Wine Month programming and resources available to distributors, restaurants and retailers.

Distributor POS Order Form [EXPIRED]
The OWB will print and ship POS for any distributor in the United States interested in participating in Oregon Wine Month in May 2018. Fill out the form by March 1. POS will be shipped to distributor warehouses by April 1.

Restaurant Program One-Sheet [EXPIRED]
Click the image below to download the Restaurant Program One-Sheet PDF to easily communicate to restaurants how they can get involved in Oregon Wine Month.

Restaurant Sign-Up Form [EXPIRED]
The Oregon Wine Board will promote all restaurants in Oregon that sign-up to participate in Oregon Wine Month. If a restaurant is signed-up with OpenTable, is in Oregon and commits to featuring a flight of 3 Oregon wines throughout the course of May, OpenTable will also promote them on their Oregon-based Oregon Wine Month page.

Event Submission Form
Promote all one-time retail and restaurant events in May on the Oregon Wine Month calendar, including tasting events, winemaker dinners and other unique Oregon wine-centric events.
Submit Event

Oregon Wine Master Class Webinar
On April 10 at 10am, Bree Boskov MW of the Oregon Wine Board hosted a live and recorded Oregon Wine Masterclass webinar open to all trade participating in Oregon Wine Month. Topics spanned the climate, soils and AVAs of Oregon, as well as key selling points.
Watch a Recording of the Master Class

Oregon Wine Staff Training Resources
Get your staff excited to sell Oregon Wine! The Oregon Wine Resource Studio can help you prepare for an Oregon wine staff training in minutes. The website offers free, downloadable files including maps of every AVA, techsheets for each winegrowing region in Oregon, and presentations on topics such as AVAs, geology and more.
Visit the Oregon Wine Resource Studio

Retail Oregon Wine Month Display Competition (Oregon and Washington only) [EXPIRED]
Wine Stewards at Safeway, Fred Meyer, Costco, New Seasons and retail outlets across the Pacific Northwest are invited to participate in the Oregon Wine Month display competition for the chance to win a ticket to the International Pinot Noir Celebration or a Zalto Denk’Art Axium Decanter (valued at $119). For more information click on your company below.

Safeway
Fred Meyer
New Seasons
Costco

New this year: Any retailer in Oregon and Washington can participate in the Oregon Wine Month Display Competition. Two additional Zalto Denk’Art Axium Decanters (valued at $119) will be awarded to creators of the best Oregon Wine Month displays during May 2018.

Oregon Wine Month Rep of the Year (Oregon only) [EXPIRED]
Oregon Wine Month would not be possible without the hard-working sales reps that call on top accounts, get those by-the-glass features and secure incredible retail display activity. In recognition of this, the Oregon Wine Board will honor two sales reps – one on-premise and one off-premise – as Oregon Wine Month Reps of the Year based on performance during May 2018. The winners will win a VIP package to attend the International Pinot Noir Celebration.
Learn More and Make a Nomination

National Accounts

Total Wine & More [EXPIRED]
Total Wine & More is planning to celebrate Oregon Wine Month system-wide in May 2018. They are finalizing details of their Oregon Wine Month program, but it will include Oregon end cap displays, marketing through their consumer platforms, and in-store events. Total wants to bring as many Oregon wineries as possible to their stores during Oregon Wine Month to pour for shoppers. Wineries that have placements in Total Wine are invited to sign up for in-store tasting events throughout May at locations around the country.
Learn about Total Wine’s OWM participation and get tips for developing your retailer promotional strategy
Sign up to pour at a Total Wine location during May

Social Media Assets

Social Media Assets
Social media is a great way to get the public excited about Oregon Wine Month. Be proactive and engaging with your social media, but also thoughtful in your frequency and timing of posts.

facebook icon

Facebook is the social media platform that will likely engage your largest audience. It’s great for sharing your Oregon Wine Month events, pictures and winery/region history. Below is a collection of images ready to be shared as posts.

Official Facebook Account: @oregonwineboard
Official Program Hashtags: #oregonwinemonth #oregonwine

Oregon Wine Month Cover Photo

Or, customize your own Oregon Wine Month Facebook cover photo: In Photoshop, take a favorite photo of your winery and crop it to 851 pixels x 315 pixels then layer this white Oregon Wine Month logo over top.

Facebook Posts

Click images for full size:
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Instagram is perfect for short messaging about Oregon Wine Month and to showcase both the face of the program along with between-the-scenes fun around the winery and tasting room.

Official Instagram account: @oregonwineboard
Official program Hashtags: #oregonwinemonth   #oregonwine

Instagram Posts

Click images for full size:
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OWM_2017_Insta_DWCOW_1080x1080_vert

OWM_2017_Insta_GIOW_1080x1080_horiz

twitter-icon

Twitter is a social media platform that enables users to send and read short 240-character messages. Twitter can be used to share news and connect to ideas related to your participation in Oregon Wine Month. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.

Be sure to use the official Oregon Wine Month hashtag and when appropriate, tag the Oregon Wine Board.

Official Twitter Account: @oregonwineboard
Official Program Hashtags: #oregonwinemonth #oregonwine

Twitter Posts

Click images for full size:
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OWM_2017_Insta_DWCOW_1080x1080_vert

OWM_2017_Insta_DWCOW_1080x1080_horiz

OWM_2017_Insta_GIOW_1080x1080_vert

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Sample Newsletter Copy
Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program. They are perfect for reminders to your customers about your participation in Oregon Wine Month.

Need inspiration? Consider a version of the copy below and include the Oregon Wine Month logo.

May is Oregon Wine Month

Some of the world’s finest wines are made right here in Oregon. Join us this May in celebrating our official statewide month of wine discovery and development.

(Insert information about you winery’s Oregon Wine Month offerings.)

Oregon Wine Month events begin May 1 so it’s time to start planning. Visit the Oregon Wine Month event calendar to plan your Oregon wine adventure.

Consumer Events Calendar

Post consumer facing wine events to the consumer events calendar. The calendar is the most visited page on the oregonwine.org site during Oregon Wine Month. Click here to publish your event.

Consumer Sweepstakes [EXPIRED]

As in years past, OWB will run an Oregon Wine Month sweepstakes, the grand prize of which will be a trip for two to Oregon wine country. This year’s prize package includes 3-nights hotel stay in the Willamette Valley, a tour of the Valley by air courtesy of Coeur de Terre winemaker and pilot Scott Neal, as well as a culinary element and a day of wine touring.

  • Aerial tour of the Willamette Valley with winemaker Scott Neal
  • Lunch on the coast at the Stephanie Inn
  • Winery & vineyard tour and tasting at Coeur de Terre Vineyard
  • 3 nights in McMinnville at the Atticus Hotel
  • Dinner at The Barberry Restaurant
  • Intimate winery tour with Eola-Amity Experience
  • Cheese tasting and tour at Briar Rose Creamery
  • Round trip tickets on Alaska Airlines

Full sweepstakes details are available here.

Program Details for Wineries

Distributor Pitch Deck
For wineries to use when selling in Oregon Wine Month. Contains key Oregon wine selling points, Oregon Wine Month overview, OWB-sponsored programming, and customizable templates to incorporate your own programming elements.
Download pitch deck

Webinar: Pitching Oregon Wine Month to Distributors
Held Nov. 30, this webinar covered a case study of a successful Oregon Wine Month activation in an East Coast market, tips on how to work with your distributor, and OWB-sponsored programming that for use with your distributor during Oregon Wine Month. While a recording is not available, the presentation with speaker notes can be viewed below.
Download webinar presentation with speaker notes
Download webinar slides only

Distributor Commitment Form [EXPIRED]
The time as passed for distributors to fill out the Distributor Commitment Form. If a distributor would like to participate in Oregon Wine Month 2018, email Christina DeArment.

List of Participating Distributors [EXPIRED]
Distributors across the country have signed up to participate in Oregon Wine Month. If one of your distributors is listed, reach out to see how your brand can support them in their efforts.
View list of distributors

Webinar: Oregon Wine Month Winery Overview [EXPIRED]
Held on Feb. 23, watch this webinar and walk away with tools and ideas for taking advantage of the OWB-sponsored trade and consumer programs to drive sales and engagement with your Oregon wine brand, whether through direct-to-consumer or distributed sales channels. Watch the recording below.
Download webinar presentation

Winery Check List
Download this document for a quick reminder on different ways to engage your consumters, distributors and accounts.
Download the winery checklist