The 2020 Oregon Wine Month program has been revised given the ongoing COVID-19 interruption. See below for updated details and graphics.

About Oregon Wine Month

Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:

1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers

This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.

If you have questions about Oregon Wine Month, contact Christina DeArment for trade programming and Kai McMurtry for consumer programming.

In this Toolkit:

Use the underlined links below to jump straight to the content you’re seeking, or scroll through to see everything available.

Oregon Inside [New for 2020]
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy

Point of Sale [Updated – 4/24/2020]
Point of Sale Overview
National List of Distributors with POS [Recently Added]
Tasting Room POS Order Form [Canceled]
Downloadable POS Files
Customizable templates
Oregon Wine Month program logos

Consumer Virtual Events Calendar [Updated – 4/24/2020]
For wineries, retailers and distributors

Social Media Assets [Updated – 4/24/2020]
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy

Consumer Sweepstakes 
Wine country getaway sweepstakes details

Oregon Inside

Be sure to tag us and include the program hashtag so we can see and amplify your efforts.

We are @oregonwineboard on Facebook, Instagram and Twitter.

Program hashtags: #oregoninside
Year round: #oregonwine

Need inspiration? Consider a version of the copy below and include the Oregon Inside or Oregon [Inside] Wine Month logo.

Sample Copy

Usually, if you want to understand Oregon you’ve got to start outside. With 35,000 vineyard acres, 363 miles of public coast, defining mountain ranges, dormant volcanoes, high desert and more, Oregon happens best outside.

But during this very unusual time you can still experience Oregon wine while staying in. [Insert opportunities for your consumers to engage with your business]

Bring #oregoninside and let’s keep in touch while we’re temporarily apart.

Bring Oregon Inside

Point of Sale [Updated 4/24/2020]

What’s Available? Oregon Wine Month POS Overview 
Flip through the PowerPoint of Oregon Wine Month POS available. This POS was printed and shipped to distributors on April 1. See below for a national list of distributors who received POS.


National List of Distributors with OWM POS [ADDED 4/24/2020]
Distributors who placed an order for POS in March received their POS shipments at the beginning of April. Retailers, and restaurants that are open, who would like POS can request it from a distributor. View a list of distributors with physical POS inventory here.

Tasting Room POS Order Form [Canceled]
Due to tasting rooms currently being closed, printed Oregon Wine Month POS shipments have been canceled.

Downloadable POS
POS graphics can be downloaded, customized and printed.

Oregon [Inside] Wine Month Point of Sale [Updated 4/24/2020]

The OWB has updated the traditional Oregon Wine Month posters and case cards to reflect the Oregon [Inside] campaign developed as a result of COVID-19’s shelter-in-place mandates. Graphics for this updated POS can be downloaded by clicking the links below.

Note: This POS will not be printed by the OWB but it can be printed in-house using the low-res files or by a commercial printer using the high-res files with bleed lines.

There are many variations so follow the download links above to see all versions.

Oregon Wine Month Program Logos
Oregon Wine Month logos are great for use across your digital platforms (website, newsletter, social). They can also be used to create your own printed materials. If you require a different file format, email Kai McMurtry.

Downloadable POS [ORIGINAL PRE-COVID ARTWORK]
POS graphics can be downloaded, customized and printed.

Social Media Assets [Updated 4/24/2020]

Social Media Assets
Be sure to tag us and include the program hashtags so we can see and amplify your efforts.

We are @oregonwineboard on Facebook, Instagram and Twitter.

Program hashtags: #oregonwinemonth #oregoninside
Year round: #oregonwine

Sample Newsletter Copy
Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program. They are perfect for reminders to your customers about your participation in Oregon Wine Month.

Need inspiration? Consider a version of the copy below and include the Oregon Wine Month logo.

May is Oregon [Inside] Wine Month

Usually, Oregon happens best outside. But in this unusual time you can still explore Oregon wine wile staying in. May is Oregon Wine Month so bring Oregon inside and let’s keep in touch while we’re temporarily apart.

(Insert information about your winery’s Oregon Wine Month offerings.)

Consumer Virtual Events Calendar [Updated 4/24/2020]

Post your virtual consumer facing wine events to the consumer events calendar and encourage your trade accounts to do the same. Click here to publish your event and be sure to add the Virtual Events and Oregon Wine Month categories.

Consumer Sweepstakes

As in past years, the OWB will run an Oregon Wine Month sweepstakes, the grand prize of which will be a trip for two to explore Oregon wine in the Columbia River Gorge. Complete details to come but consumers can enter here. The sweepstakes is an easy value add for your social media channels or e-newsletters.