About Oregon Wine Month

Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. The objectives of the Oregon Wine Month program are:

1. To encourage a period of increased support from distributors, restaurants and retailers in the Pacific Northwest
2. To create a platform for tactical winery promotions that stimulate sales in all channels
3. To develop deeper affinity for Oregon wine by forging an emotional connection with consumers

This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.

If you have questions about Oregon Wine Month, contact Christina DeArment for trade programming and Kai McMurtry for consumer programming.

In this Toolkit:

Use the underlined links below to jump straight to the content you’re seeking, or scroll through to see everything available.

Trade Tools [Updated – 1/27/2021]
Trade Program Overview
Past OWM Distributor Participants
Distributor Commitment Form

Point of Sale [Updated – 1/27/2021]
Point of Sale Overview
Downloadable POS Files
Customizable templates
Oregon Wine Month program logos

Consumer Virtual Events Calendar
For wineries, retailers and distributors

Social Media Assets 
Official program handles and hashtags
Social media images and graphics to promote Oregon Wine Month
Sample newsletter copy

Consumer Sweepstakes 
Wine country getaway sweepstakes details

Trade Tools

Oregon Wine Month Trade Programming Overview [Updated 1/21/2021]
View an overview of the programming and assets available to National Sales Managers, distributors, restaurants and retailers. To create a customized OWM presentation for a distributor, download the PPT file.

Past Oregon Wine Month Distributor Participants [Updated 12/17/2020]
Are you a National Sales Manager wondering if your distributor has historically participated in Oregon Wine Month? View a list of distributors across the country who have requested POS or participated in another way since 2015 here.

Trade Partner Participation Form [Updated 1/20/2021]
Sign the Oregon Wine Board’s Trade Partner Form to receive Oregon Wine Month updates and education opportunities for your staff. Sign here.

2021 Oregon Wine Month Trade Partners [Updated 1/27/2021]
View a list of trade partners around the country who have signed up to participate in Oregon Wine Month 2021 here.

Point of Sale [Updated 1/27/2021]

Downloadable POS
POS graphics below can be downloaded, customized and printed. Due to variable market conditions, POS will not be printed and shipped to distributors this year. InDesign files are available for POS customization below.

Oregon Wine Month Program Logos
Oregon Wine Month logos are great for use across your digital platforms (website, newsletter, social). They can also be used to create your own printed materials. If you require a different file format, email Kai McMurtry.

Willamette Valley Point-of-Sale
The Willamette Valley Wineries Association has partnered with the Oregon Wine Board to produce Willamette Valley featured point-of-sale and programming. If your portfolio is comprised of primarily Willamette Valley wines, these assets might be for you. View the Willamette Valley Wineries Association assets here.

Social Media Assets [Updated 1/21/2021]

Social Media Assets – Update Coming Winter 2021
Be sure to tag us and include the program hashtags so we can see and amplify your efforts.

We are @oregonwineboard on Facebook, Instagram and Twitter.

Program hashtags: #oregonwinemonth #oregoninside
Year round: #oregonwine

Sample Newsletter Copy
Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program. They are perfect for reminders to your customers about your participation in Oregon Wine Month.

Need inspiration? Consider a version of the copy below and include the Oregon Wine Month logo.

Coming Soon. 

Consumer Virtual Events Calendar [Updated 1/21/2021]

Update coming Winter 2021.

Post your virtual consumer facing wine events to the consumer events calendar and encourage your trade accounts to do the same. Click here to publish your event and be sure to add the Virtual Events and Oregon Wine Month categories.

Consumer Sweepstakes

As in past years, the OWB will run an Oregon Wine Month sweepstakes, the grand prize of which will be a trip for two to explore Oregon wine country. Update coming Winter 2021.