Welcome to the Oregon Wine Board’s Marketing page. The OWB Marketing activities are designed to support three strategic imperatives:
- Build the brand equity of Oregon Wine
- Supporting the strategic expansion of our state’s wine brands
- Enable competitive advantage via an educated industry
OWB Marketing comes to life through a variety of programs. Some are designed to generate increased visibility of Oregon wine, such as Oregon Wine Month. Others help drive direct to consumer sales while capitalizing on strong alliances, such as our Oregon Wines Fly Free program, a partnership with Travel Oregon and Alaska Airlines. And still others aim to help develop the understanding, esteem and distribution of Oregon wine through key channels and geographies near and far.
This page houses information pertaining to OWB Marketing programs, and is intended to give Oregon wineries easy access to all the tools needed to capitalize on the programs that will help them grow their businesses.
This new feature on the consumer website hosts 500 tasting room listings, searchable by nearly 50 distinct parameters, to inspire and assist visitors in wine country trip planning.
Oregon Wine Month is coming in May. Find out how to maximize OWM for your winery in the toolkit.
Oregon Wines Fly Free incentivizes tasting room visits and sales. Become a participating winery and get the promotional materials needed to make this program a success.
In 2021 we launched a new consumer brand for Oregon Wine. Find all the tools and assets available to share this brand material in your business or association messaging.