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April 2020 Weather and Climate Summary Forecast
Summary: March was relatively cool for much of the western US, slowing what appeared to be an early spring. Temperatures where slightly above normal to 2.5°F below normal over most of the west. March extended the relatively dry winter over most of the western US, with northern California to the PNW seeing below normal precipitation. [...]
2019-20 OWB Funded Research: Grapevine Trunk Diseases in Oregon Vineyards
In its 2019-20 fiscal year, the Oregon Wine Board of Directors granted $417,000 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Achala KC is an [...]
COVID-19 Oregon Wine Industry Toolkit
OHA has provided Stay Home, Save Lives social media graphics to help spread the word. Updated April 7, 2020 The Oregon Wine Board is committed to supporting our industry partners during this time of unprecedented hardship and uncertainty caused by the COVID-19 global pandemic. In response, we have created a toolkit for the Oregon wine [...]
VingDirect Wine Club Webinars
The Oregon Wine Board is proud to have partnered with the Oregon Wine Brotherhood to sponsor educational training workshops from VingDirect on tasting room and wine club management in June 2019. Building a Strong Wine Club Foundation Webinar Part 1 Webinar Part 2 Converting Guests to Wine Club Members [...]
2020 Oregon Wine Symposium | Whole Cluster Fermentation: Intent, Execution, Expression and Analytics
Whole Cluster Fermentation Intent, Execution, Expression and Analytics The inclusion of whole grape clusters in the red wine fermenter is a concept as old as wine itself. In the modern age, this technique is used with stylistic intent and is implemented with great specificity. Winemakers choose not only the whole cluster percentage, but also [...]
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cellar Sanitation
Brushing Up: Current Research and Review of Cellar Sanitation Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking [...]
2020 Oregon Wine Symposium | Fermentable Nitrogen – Better to Manage in the Vineyard or Winery?
Fermentable Nitrogen - Better to Manage in the Vineyard or Winery? Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are [...]
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commission Program
Creating and Managing a Successful DTC Commission Program A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and [...]
2020 Oregon Wine Symposium | Staying Compliant in Consumer Marketing
Staying Compliant in Consumer Marketing If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion? Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to [...]
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Business
Social Media Strategies for Growing Your Wine Business Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your [...]
2020 Oregon Wine Symposium | Successful Media Relations: Strategy & Management
Successful Media Relations: Strategy & Management With the media landscape evolving every day, it’s more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by [...]
2020 Oregon Wine Symposium | The Long Game: Strategies for Building DTC Business Outside of Oregon
The Long Game: Strategies for Building DTC Business Outside of Oregon Think direct-to-consumer sales are limited exclusively to your tasting room and wine club? Think again! Join a panel of industry veterans for a discussion about thinking outside the box to grow your direct to consumer business. The panel will explore strategies for expanding [...]
2020 Oregon Wine Symposium | Grapevine Trunk Diseases: Research, Tools and Cultural Practices
Grapevine Trunk Diseases: Research, Tools and Cultural Practices Join a panel of plant pathologists who will share tools and best practices for managing grapevine trunk disease developed from current research. Dr. Achala KC will share the results of her survey data collected from Oregon vineyards and vineyard management companies on the incidences of trunk [...]
2020 Oregon Wine Symposium | Carbon Farming for Successful Vineyard Systems
Carbon Farming for Successful Vineyard Systems This lecture by Dr. David Montgomery will present research from his books Dirt: The Erosion of Civilizations and Growing a Revolution: Bringing Our Soil Back to Life, with a particular focus on the benefits of no-till farming and cover crop management. The aim is to provide a profitable [...]
2020 Oregon Wine Symposium | Farming & Making Alternative Varieties for a Changing Climate & Maturing Market
Farming & Making Alternative Varieties for a Changing Climate & Maturing Market Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and [...]
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis During Harvest
Considerations for Picking and Lab Analysis During Harvest Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made [...]
2020 Oregon Wine Symposium | Oregon Wine Board: Strategic Plan Update
Oregon Wine Board: Strategic Plan Update The Oregon Wine Board Directors and management team have spent the past several months reviewing and revising the OWB’s strategic plan, heavily based on input from industry members and groups. Hear what input was given and how that is shaping the direction the OWB plans to take over [...]
2020 Oregon Wine Symposium | Oregon Winegrowers Association Update
Oregon Winegrowers Association Update The Oregon Winegrowers Association, the industry’s premier statewide advocacy organization, will update you on important leadership and governance changes; the advantages of being part of the OWA community; and how the OWA is working to protect and enhance the investment in your business through its work on legislative advocacy priorities, [...]
2020 Oregon Wine Symposium | Oregon Wine Board Marketing & Communications Update
Oregon Wine Board Marketing & Communications Update Learn about the Oregon Wine Board’s new strategic plan for marketing & communications, and how that will influence the direction of the OWB’s marketing plans for the upcoming year. View the Session Recording Browse the Session Presentation Speaker Bios [...]
2020 Oregon Wine Symposium | Climatology Report
Climatology Report This highly anticipated session is back again for 2020. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a review of the weather, climate, grape growing, and production characteristics for the 2019 vintage as well as an update on current conditions and a forecast [...]
2020 Oregon Wine Symposium | Wine Industry M&A Trends – Past, Present and Future
Wine Industry M&A Trends - Past, Present and Future Wine industry financial expert Kevin O’Brien will deliver local and global perspectives on the recent wave of wine industry mergers and acquisition transactions. The presentation will leverage global data and research with a particular focus on the drivers of such activity, insights on current market [...]
2020 Oregon Wine Symposium | Oregon Wine Industry Awards
Oregon Wine Industry Awards The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to five members of the Oregon wine community in [...]
2020 Oregon Wine Symposium | Total Workplace Health Safety in Oregon
Total Workplace Health Safety in Oregon This seminar will address the key objectives delivered within the Oregon Total Workplace Health Alliance Training and current OSHA rules surrounding the wine industry workplace, while expanding on specific workplace solutions illustrating examples employed by real organizations. The Oregon Total Worker Health Alliance is comprised of the Oregon [...]
2020 Oregon Wine Symposium | Powdery Mildew Management
Powdery Mildew Management This session will explore the powdery mildew life cycle, assessing why this season was so challenging for mildew. Current research on resistance tracking and why some chemistries and programs are more susceptible to failure will be presented. The seminar will discuss tools for managing resistance build up, new chemistries available, how [...]
2020 Oregon Wine Symposium | State of the Industry
State of the Industry The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true? View the Session Recording [...]
Market Insights Report: 2019 Oregon Wine Performance in Off-Premise Retail
Sales of Oregon wine at retail are outpacing the total category and outperforming other major domestic wine producing states. To dig a little deeper, the OWB has compiled a report on 2019 off-premise retail sales, based on commissioned Nielsen data. This report includes: The performance of Oregon, California, Washington and total wine in [...]
2019-20 OWB Funded Research: Improved understanding of virus transmission and management of key vector(s) associated with Grapevine red blotch virus
In its 2019-20 fiscal year, the Oregon Wine Board of Directors granted $417,000 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Vaughn Walton is a [...]
March 2020 Weather and Climate Summary Forecast
Summary: January continued the relatively mild first half of the winter with warmer than average temperatures over much of the west and throughout the rest of the United States. January brought welcomed rain/snow to the PNW, but little to no precipitation across most of California, the Great Basin, and southwest. Mountain snowpack development for the [...]
2019-20 OWB Funded Research: Utilizing malolactic fermentation as a tool to prevent Brettanomyces bruxellensis wine spoilage
In its 2019-20 fiscal year, the Oregon Wine Board of Directors granted $417,000 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. James Osborne is an [...]
Wine Industry Awards Recognize Excellence at the Oregon Wine Symposium
PORTLAND, OR, February 18, 2020 — Six inspiring leaders of Oregon’s wine community stepped into the spotlight during the 2020 Oregon Wine Symposium’s annual awards ceremony. More than 1,700 wine professionals and guests attended the Symposium this year, and this celebration marked a perfect occasion to champion the advancement of Oregon’s $6 billion wine industry. [...]
Regenerative farming and soil health to be spotlighted at 2020 Oregon Wine Symposium
Portland, OR – February 5, 2020…The effects of climate change have been top-of-mind for many in the wine industry, with climbing temperatures unpredictable weather patterns forcing changes in harvests and shortening growing seasons. The changes have created an urgency to adapt, as well as an opportunity to reevaluate farming techniques that contribute to the climate [...]
Accounting 201 with Crafted ERP
During the Accounting 201 webinar attendees learn how to build a cost analysis program for your vineyard and wine brand. Topics: - Developing a Costing Model - Applying Overhead to Your Costing Model - Aging Costs - Identifying Major Cost Drivers and Potential for Savings - Reviewing Profitability View Webinar Recording [...]
February 2020 Weather and Climate Summary Forecast
Summary: January continued the relatively mild first half of the winter with warmer than average temperatures over much of the west and throughout the rest of the United States. January brought welcomed rain/snow to the PNW, but little to no precipitation across most of California, the Great Basin, and southwest. Mountain snowpack development for the [...]
Sovos 2020 Direct to Consumer Wine Shipping Report
The Direct-to-Consumer Wine Shipping Report is an annual collaboration between Sovos and Wines Vines Analytics examining wine shipments from wineries to consumers in the United States. Overview of the 2020 Report From Sovos: The growth of the direct-to-consumer (DtC) shipping channel slowed in 2019. With no new states opening for DtC shipments to [...]
Oregon Wine Board to bring Oregon Wine Trail events to San Francisco and Seattle in spring 2020
PORTLAND, OR, Jan. 16, 2020 – More than 50 Oregon wineries will hit the road again this spring to showcase their award-winning wines. This is the third year the Oregon Wine Board (OWB) has gathered wine stars and local artisanal food partners for the Oregon Wine Trail events. Host cities in 2020 are San Francisco [...]
Accounting 101 with Crafted ERP
During the Accounting 101 webinar attendees learn how to read financial statements to determine profitability and the process of inventory costing. This course provides visual aspects to help attendees better understand their financial and material costs. Topics: - Balance Sheet review - Income Statement, Profit Margins, EBITDA, the Bottom Line - Calculating cost per case [...]
2020 Silicon Valley Bank State of the Industry Report
Rob McMillan, EVP and founder of Silicon Valley Bank’s Wine Division, writes one of the wine industry’s most authoritative annual reports that assesses current conditions with street-level intelligence and provides a unique forecast based on micro- and macroeconomic and behavioral trends. In this report, Rob suggests that we are in the midst of [...]
January 2020 Weather and Climate Summary Forecast
Summary: A mild December continued the warmer than average start to winter over much of the west and throughout the rest of the United States. Precipitation amounts in December were lower than average across the PNW into Montana, while higher than average across most of California and the Great Basin. Mountain snowpack development for the [...]
2020 Symposium includes seminars on diversity of Oregon wine country visitor, whole cluster fermentation, more
A host of exciting and topical seminars devoted to Oregon wine will be presented February 11-12 at the 2020 Oregon Wine Symposium, the Oregon wine industry’s business, farming and technical conference presented by the Oregon Wine Board. Now in its 14th year, the Oregon Wine Symposium attracts 1,700 attendees from all over the globe. With [...]
December 2019 Weather and Climate Summary Forecast
Summary: A mild November was experienced over much of the west, while the east shivered in substantially colder than average temperatures for the month. The rainy season continued its slow start for the majority of the western US during November, except the last few days to a week which brought much needed precipitation to many [...]
November 2019 Weather and Climate Summary Forecast
Summary: The cool circulation pattern experienced in September continued in October ushering in one of the coldest Octobers in a long time. However, contrary to the wet September experienced in much of the west, October was moderately dry (PNW) to extremely dry (California). The cool September and October added little no heat accumulation and was [...]
2019 Oregon Winery Visitor Profile Study Report
Introduction The wine industry in Oregon is thriving. Since 2000, the number of vineyards in Oregon has more than doubled, and the number of wineries has increased nearly six-fold. As the industry has grown, so too has recognition and accolades for Oregon’s wine. Although Oregon wines still account for only 1% of [...]
October 2019 Weather and Climate Summary Forecast
Summary: September was a stunner of a month for many locations in the west; with a rapid shift into more October like temperatures. The month was saw record-breaking precipitation amounts northward, while much of California and the southwest were dry. The cool month slowed heat accumulation to below the average of the last few years [...]
Registration is Now Open for the 2020 Oregon Wine Symposium
Tasting session by Carolyn Wells Kramer Registration is now open for the 2020 Oregon Wine Symposium, an annual convention taking place February 11 and 12 at the Oregon Convention Center. Presented by the Oregon Wine Board, the Oregon Wine Symposium is a deep dive into wine industry trends and learnings from wine experts. [...]
Strong Demand for Oregon Wine Confirmed by Newest Industry Reports
PORTLAND, September 12, 2019 – The Oregon Wine Board released its annual Oregon Vineyard and Winery Report today, showing continued momentum throughout the state’s wine industry in 2018. While the North Willamette Valley leads in quantity of vineyards and wineries—651 and 503, respectively—there are now 793 wineries across the state with 24 added last year. [...]
2018 Oregon Vineyard and Winery Report
UPDATE 10/14/19: A transcription error was caught that impacts Vineyard Table 4 (Wine Grapes - Price per Ton). Four figures (low and average values for North Willamette Valley Pinot noir and Chardonnay) have been updated and are now consistent with those in the 2018 Preliminary Grape Pricing Report published in July. Overview: 2018 saw increases [...]
September 2019 Weather and Climate Summary Forecast
Summary: A moderately warm August, but low heat stress compared to recent years. The month was dry south and slightly wet north, but concerns for drought conditions in the PNW and fire risk across the west continue. Heat accumulation continues to lag the warmest of the last few years but remains largely above average in [...]
Study of Wine Tourists from Key Markets
In 2018, the Willamette Valley Wineries Association contracted with market research firm Destination Analysts to conduct research into Willamette Valley wine tourism. A key part of that study was to develop a deeper understanding on the Willamette Valley's competitive set and develop profiles of wine tourists with high potential for visitation. While this study includes [...]
2018-19 OWB Funded Research: Examining the impacts of environmental variations and farming practices on wine grape microbiomes
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Jeremy Weisz is an [...]
2018-19 OWB Funded Research: Determining the role of Auxin-Response Factor 4 in the timing of ripening initiation in Vitis vinifera
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Laurent Deluc is an [...]
August 2019 Weather and Climate Summary Forecast
Summary: A relatively mild month of July with low heat stress compared to July 2018. The month was moderate to extremely dry, increasing concerns for ongoing dry conditions in the PNW and the fire risk across the west. Growing degree-day accumulations slowed some during July, but continue 50-250 GDD above average in all but portions [...]
2019-2020 OWB Funded Research Projects
For 2019-2020, the OWB allocated $417,000 for the support of these research grants. Below are the nine funded projects. Updates on these projects will be reported throughout the year. Laurent Deluc, Associate Professor, Department of Horticulture, Oregon State University. Determining the role of Auxin-Response Factor 4 in the timing of ripening initiation in Vitis vinifera [...]
2018-19 OWB Funded Research: Utilizing malolactic fermentation as a tool to prevent Brettanomyces bruxellensis wine spoilage
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. James Osborne is an [...]
2019 Wine Visitor Profile Research: Regional Workshops
From fall 2018 through spring 2019, the University of Oregon's Institute for Policy Research and Engagement conducted research to understand the demographics, attitudes and behaviors of people who visit wineries in three of Oregon's major wine regions: the Columbia Gorge, Rogue Valley and Umpqua Valley. In spring and summer 2019, the IPRE research team conducted [...]
July 2019 Weather and Climate Summary Forecast
Summary: June brought conditions that seesawed as May did with a very warm first half of the month, even record-breaking in many locations, followed by near normal to cool second half of the month. However, overall June ended up warmer than average over most of the western US. The month also brought moderate to extremely [...]
2018-19 OWB Funded Research: Mitigating Negative Effects of Grapevine Red Blotch Disease through Cultural Practices
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Alexander Levin is a [...]
2018-19 OWB Funded Research: Persistence of Fungicide Resistance in Grape Powdery Mildew
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Walt Mahaffee is a [...]
June 2019 Weather and Climate Summary Forecast
Summary: May brought a first half that was quite warm over the entire western US, followed by cool and wet conditions in the south and warm and dry conditions in the PNW during the second half of the month. A stuck pattern in the jet stream created a trough over the western US allowing systems [...]
2018-19 OWB Funded Research: Nitrogen Management in the Vineyard and in the Winery
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Paul Schreiner is a [...]
2018-19 OWB Funded Research: Elucidating Brettanomyces Paths of Entry into the Cellar
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is part of a series to let you know about the status of these projects. Dr. Chris Curtin is an [...]
May 2019 Weather and Climate Summary Forecast
Summary: April brought a warm up to the west, with largely above average to near average temperatures across the region. Most of the northern portions of the west experienced a wet month, but it was quite dry south. The western US snowpack ended the season with above average depths and water equivalents in California, the [...]
2018 Oregon Harvest Report
2018 was the fourth warmest year on record for the planet, and the last five years collectively are the warmest years on modern record. It was the warmest year for the world’s oceans, as well as the Arctic’s warmest year at both poles. Similarly, it was the 8th warmest year for Oregon, and a dry year [...]
Oregon Wine Month is back this May and bigger than ever
PORTLAND, OR, April 9, 2019…Oregon Wine Month is returning this May and will be celebrated at locations throughout Oregon and beyond. Now in its eighth year, Oregon Wine Month is dedicated to developing more Oregon wine fans across the U.S. as winegrowing season officially kicks off in Oregon with vines beginning to show bud break. [...]
April 2019 Weather and Climate Summary Forecast
Summary: The cold February extended into March for much of the country, resulting in an overall colder than average month in the US. Conditions in the western US were closer to normal, except in the inland PNW and northern Rockies where temperatures were up to 10 degrees below average for the month. April snow packs [...]
Market Insights Report: 2018 Oregon Wine Performance in Off-Premise Retail
The OWB has commissioned Nielsen data and compiled an overview of Oregon wine's performance in off-premise retail accounts in 2018. The report includes a snapshot of 16 U.S. markets and four retail price segments relevant to Oregon producers — $11-14.99, $15-19.99, $20-24.99 and $25 & up — and reveals growth in this channel that continues to outpace both [...]
2019 Oregon Wine Symposium | Demystifying Nutrient Management: Putting Numbers to Your Vineyard Nutrition Plan
Demystifying Nutrient Management: Putting Numbers to Your Vineyard Nutrition Plan Putting numbers to your nutrient management plan is key to optimizing the efficacy of your vineyard management efforts. In this session, you will hear about new research that supports better methods for collecting vine tissue samples, learn how to interpret the numbers from lab analyses, [...]
2019 Oregon Wine Symposium | Exploring and Understanding Wildfire Impacts on Winemaking and Wine
Exploring and Understanding Wildfire Impacts on Winemaking and Wine With wildfires across the western U.S. growing in size, prominence and frequency during the growing season, the resulting smoke has become a critical concern for an increasing number of winegrowers in Oregon. The absorption and translocation of smoke-related compounds into grapes can result in [...]
2019 Oregon Wine Symposium | Know Your Visitors: Find and Attract Quality Wine Tourists
Know Your Visitors: Find and Attract Quality Wine Tourists Statewide research conducted in 2018 by the University of Oregon and Destination Analysts aimed to answer these questions: Who is Oregon’s wine tourist? What do they want from their time in our wine regions? How can wineries best suit their needs? This session shares findings from [...]
2019 Oregon Wine Symposium | OWA Presentation, OWB Research Update and Red Blotch Research Funding Appeal
OWA Presentation, OWB Research Update and Red Blotch Research Funding Appeal The Oregon Winegrowers Association, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance [...]
2019 Oregon Wine Symposium | The Road to Clean Nursery Stock and Solutions for Red Blotch
The Road to Clean Nursery Stock and Solutions for Red Blotch With the increased awareness of Red Blotch Disease and other diseases spread by plant stock, it is important to understand whether it is possible to have truly clean plants and how to proceed with better methods in establishing or replanting vineyards in the future. [...]
2019 Oregon Wine Symposium | Oxygen Management in Your Cellar for Wine Quality and Health
Oxygen Management in Your Cellar for Wine Quality and Health Oxygen uptake during a wine’s life cycle is a critical factor in its organoleptic profile and long-term ageability. This seminar will examine the impact of winemaking protocols on oxidation in the bottle, explore the critical control points of oxygen management in the cellar, and discuss [...]
2019 Oregon Wine Symposium | Connect, Invite, Close: The Art of Selling
Connect, Invite, Close: The Art of Selling The wine club is the bread and butter of your business, so selling memberships is priority number one. But many wineries are hesitant to ask for the sale. Join Susie Tucker of VingDirect as she explains the art of selling through connection. VingDirect’s BME (“Beginning, Middle, End”) [...]
2019 Oregon Wine Symposium | Engage & Infotain: Simple and Successful Social Media Strategies for Your Business
Engage & Infotain: Simple and Successful Social Media Strategies for Your Business Social media can be overwhelming, but it doesn’t have to be. Ultimately, you are in control of how you use social media and the impact it has on your business. This seminar is a “tips and tricks” oriented session on how to [...]
2019 Oregon Wine Symposium | Climatology Report and OWB Education Update
Climatology Report and OWB Education Update This highly anticipated session is back again for 2019. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a 2018 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2019 vintage. The OWB [...]
2019 Oregon Wine Symposium | Exploring the Microbiome
Exploring the Microbiome Within the vineyard and the winery, a very small world, the microbial world, exists, but its larger function and impact is largely unknown. The functions of the Saccharomyces yeasts in producing alcohol and other organoleptic components of wine, and the contributions (positive and negative) of certain bacterial components, are becoming clearer. However, numerous [...]
2019 Oregon Wine Symposium | Three Tiers for Fears: Get Out of the Cellar and Be a Seller
Three Tiers for Fears: Get Out of the Cellar and Be a Seller Selling wine in the three-tier system has never been easy, but the game has changed and competition is more fierce than ever. Winemakers must leverage their knowledge and clout to make the most of supplier visits. Learn sales strategies that work, how [...]
2019 Oregon Wine Symposium | The Bottom Line – How Understanding COGS Can Increase Your Profitability
The Bottom Line - How Understanding COGS Can Increase Your Profitability Understanding your cost of goods sold (COGS) is important to your craft. Armed with this knowledge, you might find a little extra room in your budget to invest in that special project to take your wines to the next level. You won’t know [...]
2019 Oregon Wine Symposium | Best Practices for DTC Managers
Best Practices for DTC Managers In this seminar designed for direct sales managers, tasting room managers and all winery owners who manage this channel, we’ll discuss the current best practices for recruitment, hiring, training and retention of the best hospitality people for your brand. Learn about successful DTC structure and how to motivate your [...]
2019 Oregon Wine Symposium | Oregon Wine Industry Awards Ceremony
Oregon Wine Industry Awards Ceremony The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to members of the Oregon wine community, both pioneers [...]
2019 Oregon Wine Symposium | Regenerative Working Landscapes: Addressing Future Challenges from the Ground Up
Regenerative Working Landscapes: Addressing Future Challenges from the Ground Up Join a lively conversation about tapping the power of one of our chief assets in the climate struggle: the soil. The panel will discuss the role of farming in adapting to climate change: how vineyards and working lands can contribute to the recovery of [...]
2019 Oregon Wine Symposium | Managing Microbes from Crush to Bottle
Managing Microbes from Crush to Bottle Join us as we explore what’s going on at a microscopic level during winemaking and how an understanding of this can help you make better wine. This session will focus on monitoring and managing spoilage microbes, including when and how to sample, types of analysis available, interpreting results, [...]
2019 Oregon Wine Symposium | Shaping Brand Architecture for Strategic Success
Shaping Brand Architecture for Strategic Success A focused and well-composed brand architecture can be the building block that leads from first time brand engagement to long term brand loyalty. This panel will discuss brand architecture by exploring how strong wine brands are built for long term success. The conversation will explore the composition of [...]
2019 Oregon Wine Symposium | Metrics that Matter: How to Leverage 2018 Data to Drive 2019 Success
Metrics that Matter: How to Leverage 2018 Data to Drive 2019 Success Tracking metrics sharpens your analytical skills and this workshop will show you how to put these new skills into practice immediately back at your own winery. Lesley Berglund, creator and director of WISE Academy, will lead this hands-on session. Hear from Jim [...]
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changing Generational Demographics and Market Dynamics
Outlook on the Wine Sector: Managing the Changing Generational Demographics and Market Dynamics If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business [...]
2019 Oregon Wine Symposium | Attract and Retain: Best HR Practices and the Oregon Wine Industry Salary Survey
Attract and Retain: Best HR Practices and the Oregon Wine Industry Salary Survey This seminar will share results from the recent Oregon Wine Industry Salary Survey conducted by Linfield College professor Jeff Peterson, followed by an exploration of how innovative leaders attract and retain the best team members. The discussion will include proven compensation [...]
2019 Oregon Wine Symposium | Keynote: Introducing the Business of Sustainable Wine
Keynote: Introducing the Business of Sustainable Wine Sandra Taylor is an international expert on environmental, social and agricultural supply chain sustainability, and the author of The Business of Sustainable Wine. She will speak about global trends and local opportunities in brand equity building and sustainability in the wine industry. View the Session Recording [...]
2019 Oregon Wine Symposium | Improved Crop Estimation Methods for Oregon Pinot Noir
Improved Crop Estimation Methods for Oregon Pinot Noir Dr. Patty Skinkis has conducted research over six growing seasons to develop improved crop estimation methods for Oregon Pinot noir producers. Learn more about the results of this work, including the best timing for collecting cluster counts and weights, determining when lag phase occurs, and how [...]
2018-19 OWB Funded Research: Microscopy of Red Blotch
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is the second in a series to let you know about the status of these projects. Dr. Bhaskar Bondada is [...]
March 2019 Weather and Climate Summary Forecast
Summary: Dramatic flip from a mild winter to a top five coldest February on record in many locations in the western US! Split flow over the west, supported by moisture from the tropics, set in place strong atmospheric river flows bringing significant precipitation to many areas. With cold air in place over the west, precipitation [...]
2018-19 OWB Funded Research: Determination of pre- and postveraison water status targets for deficit irrigation of Pinot noir in a warm climate
In its 2018-19 fiscal year, the Oregon Wine Board of Directors granted $437,500 to researchers for nine projects with the potential to advance quality grape growing and winemaking in Oregon. The update below is the first in a series to let you know about the status of these projects. Dr. Alexander Levin is [...]
Wine Industry Leaders Recognized by Peers and Partners at 2019 Wine Symposium
More than 1,500 wine industry professionals celebrated the accomplishments of colleagues throughout the state who continue to champion the advancement of Oregon wine.
Oregon Wine Month Toolkit
Use this resource to find tools, information and actions you can take to maximize Oregon Wine Month for your direct-to-consumer sales.
Oregon Wine Trail comes to New York for one-day event May 6, 2019
PORTLAND, February 7, 2019 – The Oregon Wine Board is bringing 60 of its most esteemed winemakers and a generous pour of Oregon’s fine wine and pioneering spirit to New York on May 6, 2019 for The Oregon Wine Trail, New York City. Oregon, which as a winemaking region, grew eight times faster than the [...]
Nielsen and ShipCompliant reports confirm exceptional consumer demand for Oregon wine continued to make cash registers ring in 2018
Oregon wine sales grew 12.4% in 2018, revealing a trajectory eight times the growth of wine nationally, according to two sources released in February 2019; Nielsen and the Sovos/Wines Vines Analytics 2019 Direct to Consumer Wine Shipping Report,
February 2019 Weather and Climate Summary Forecast
Summary: January was mild over much of the west, adding to a relatively warm winter so far. Split flow over the west has brought some welcomed precipitation to California while the PNW has remained mostly dry. Current transition to colder temperatures for February likely, mixed bag for precipitation. Regardless of the colder temperatures forecast for [...]
2019 Silicon Valley Bank State of the Industry Report
Rob McMillan, EVP and founder of Silicon Valley Bank’s Wine Division, writes one of the wine industry’s most authoritative annual reports that assesses current conditions with street-level intelligence, and provides a unique forecast based on micro- and macroeconomic and behavioral trends. In this report, Rob suggests the current business conditions are quite similar [...]
Sovos 2019 Direct to Consumer Wine Shipping Report
From Sovos: The Direct-to-Consumer Wine Shipping Report is an annual collaboration between Sovos and Wines Vines Analytics examining wine shipments from wineries to consumers in the United States. To create this report, Wines Vines Analytics developed an algorithm using its database of U.S. wineries to extrapolate all direct-to-consumer shipments from millions of anonymous direct [...]
Van Duzer Corridor AVA Approval Shows Location Matters in Oregon
PORTLAND, OR, (January 16, 2019) – Oregon wine lovers now have 19 reasons to celebrate Oregon’s acclaimed viticultural bio-regions. Now with the Tax and Trade Bureau (TTB) having approved the Van Duzer Corridor as an official AVA, or American Viticultural Area, Oregon has 19 winemaking regions—second only to California—with sufficient distinct features to be declared [...]
January 2019 Weather and Climate Summary Forecast
Summary: December was mild and dry over much of the west, while the east was much warmer than average. The winter rain deficits are adding up for the majority of the western US contributing to ongoing drought concerns, especially in the PNW. The seasonal forecast for January through March continues to reflect the influences of [...]
Oregon Wine Trail Event Toolkit
Use this resource to find tools, information and actions you can take to help promote tasting room sales with the Oregon Wines Fly Free program.
December 2018 Weather and Climate Summary Forecast
Summary: A mild November was experienced over much of the west, while the east shivered in substantially colder than average temperatures for the month. The rainy season continued its slow start for the majority of the western US. While portions of central California, the northern Cascades, and the Olympics saw average to above average rainfall [...]
November 2018 Weather and Climate Summary Forecast
Summary: Overall a very nice October was had by the majority of the western US. A dominant ridge of high pressure brought a nearly three week stretch of moderately warm and dry conditions that allowed for a relaxed end to the vintage. Growing degree-day accumulations ended up normal to up to 6% below average for [...]
2020 Oregon Wine Month Overview
Oregon Wine Month is coming up in May, which presents our community with a powerful opportunity to join together to make a big impact in the marketplace. On Feb. 20, 2020, The OWB marketing team presented the elements of the 2020 activity plan, including consumer advertising and promotions, restaurant engagement, retailer programs, regional association activities [...]
Wineries create “Oregon Solidarity” wines with net proceeds to support Southern Oregon winegrowers with broken contracts
PORTLAND, Oct. 18, 2018 — King Estate Winery and Willamette Valley Vineyards have teamed up to help winegrowers whose grape contracts were abruptly cancelled by the California producer of Elouan. The two wineries have purchased as much stranded wine grapes as possible, paying the full contracted rates to help the growers. They have been joined [...]
October 2018 Weather and Climate Summary Forecast
Summary: Much of Washington, Oregon, coastal California and the Bay Area and delta region had a cooler than average September. This was largely the result of the blocking ridge over Alaska that keeps much of these areas with relatively cool air flow. Points to the south and east were flipped with much warmer than average [...]
Registration is Now Open for the 2019 Oregon Wine Symposium
Presented by the Oregon Wine Board, Oregon Winegrowers Association and TricorBraun Winepak, the Oregon Wine Symposium seeks to educate the wine industry on timely topics in viticulture, enology and wine business.
2017 Oregon Vineyard and Winery Report
UPDATE 9/25/2018: This report was updated to reflect minor corrections in 2017 planted acreage (now 33,996) and harvested acreage (now 31,008), impacting figures in Vineyard Tables 1, 2 and 3. The number of wineries reported in 2016 was previously misstated in this report and has been corrected to reflect 1,056. Overview: 2017 saw increases in [...]
2017 Oregon Vineyard and Winery Report Released
PORTLAND, September 19, 2018 – The Oregon Wine Board released its Oregon Vineyard and Winery Report today, indicating significant gains within many areas of the state’s wine industry. The annual study, conducted by the University of Oregon’s Institute for Policy Research and Engagement (IPRE), found that 44 wineries were added to Oregon last year, compared [...]
September 2018 Weather and Climate Summary Forecast
Summary: Compared to July, August temperatures moderated some ending up 1-2°F above average across many wine regions in the west (a smoke effect? see below). Areas in and around the Bay Area and the Northern California to Oregon coast continued to see average to slightly cooler than average conditions from strong coastal upwelling and cooler [...]
August 2018 Weather and Climate Summary Forecast
Summary: July 2018 will likely go down as one of the top five warmest Julys on record for many locations across the west. The only exception was the average to slightly cooler than average conditions in and around the Bay Area where continued strong coastal upwelling and cooler SSTs have predominated. Dry conditions persisted in [...]
July 2018 Weather and Climate Summary Forecast
Summary: Near normal temperatures were experienced over much of the western US wine producing regions in June, although Central to Southern California was cooler than average due to continued strong coastal upwelling that has kept coastal zones in California cooler than average. Dry conditions continued in the western US in June adding to the growing [...]
2017-2018 OWB Funded Research: Impact of Pre-Fermentation Cold Soak Conditions on Microbial Populations and Consequences for Wine Aroma
Dr. James Osborne, associate professor and extension enologist in the Department of Food Science and Technology at Oregon State University, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Cold soaking is a technique used during red winemaking to alter the [...]
2018-2019 OWB Funded Research Projects
For 2018-2019, the OWB allocated $437,500 for the support of these research grants. Below are the nine funded projects. Summaries will be provided in the fall and updates on the projects will be reported throughout the year. Bhaskar Bondada, Associate Professor, Wine Science Center, Washington State University Microscopy of Red Blotch: A whole new perspective [...]
Oregon Wine Industry 2017 Salary Survey
In depth results and analysis from the first-ever Oregon-specific Wine Industry Salary Survey presented by Linfield College’s Professor Jeff D. Peterson.
June 2018 Weather and Climate Summary Forecast
Summary: May was much warmer than normal over much of the western US, although Central to Southern California was near average to cooler than average due to prominent marine layer intrusions. The month ended up being one of the driest May’s on record for much of the coastal regions to interior valleys in the west. [...]
2017-2018 OWB Funded Research: Nitrogen Management in the Vineyard and in the Winery
Dr. Paul Schreiner, research plant physiologist, USDA-ARS-HCRL and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Objectives Paul Schreiner, USDA, and collaborators and students from Oregon State University are examining how nitrogen (N) availability in the vineyard [...]
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Oregon Grape and Wine Profit Calculator: Introductory Workshop
Oregon Grape and Wine Profit Calculator: Introductory Workshop This two-part video recording is of an introductory workshop held in March 2018, at which the Oregon Wine Board proudly released the Oregon Grape and Wine Profit Calculator to the Oregon wine industry. This web-based tool was developed specifically for Oregon producers, and data points were [...]
2017-2018 OWB Funded Research: Understanding the yield-quality relationship in cool climate Pinot noir and Chardonnay production
Dr. Patty Skinkis, OSU Viticulture Extension Specialist, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Importance to the Oregon Wine Community The short- and long-term impacts of increasing or decreasing yield of Pinot noir through cluster thinning has [...]
May 2018 Weather and Climate Summary Forecast
Summary: Near normal temperatures were seen over the majority of the west in April, except Southern California and the desert southwest, which continue to run warmer than average. April also brought above average precipitation from Northern California into the PNW. Current conditions continue to show a similar pattern to this time last year, however the [...]
Oregon Wine Master Class – Los Angeles, April 24, 2018
Oregon wine is on a roll. According to Nielsen data, Oregon wine domestic sales increased 17% last year. Eric Asimov of The New York Times must have felt that same momentum when he recently wrote, “Oregon is right now the single most exciting winemaking area in the United States.” Why is this little wine region, [...]
Oregon Wine Master Class Webinar
On April 10, Bree Boskov MW of the Oregon Wine Board presented an Introduction to Oregon Wine Master Class. In the class, she touched on climate, soils and AVAs of Oregon as well as key selling points. This webinar and other trade education materials are also available on the Oregon Wine Resource Studio. [...]
April 2018 Weather and Climate Summary Forecast
Summary: A near ‘Miracle March’ played out bringing cooler and wetter conditions to the majority of the western US. A complete shift from the dominant ridge pattern in the first half of the winter to troughs over the eastern Pacific allowed for a more typical storm track. Decent snowpack development lowered drought conditions temporarily but [...]
2017-2018 OWB Funded Research: Determination of Pre- and Postveraison Water Status Targets for Deficit Irrigation of Pinot Noir in a Warm Climate
Dr. Alexander Levin, asst. professor, Dept. of Horticulture, OSU and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Importance to the Oregon Wine Community Competition for freshwater resources is increasing throughout the American West, and there is continued pressure [...]
Introduction to LibDib Webinar
Are you struggling to find a distributor in California and/or New York? Perhaps you're simply interested in learning about new distribution opportunities for your brand? The Oregon Wine Board has received feedback from small to medium-sized wineries across the state that you'd like additional support in finding opportunities for distribution. While researching solutions for this prevalent concern, we [...]
2017-2018 OWB Funded Research: Clonal Evaluation of Grape Powdery Mildew Resistance in a Heritage Pinot noir Clone and Comparative Wine Fermentation, Chemical and Sensory Analysis
Dr. Ron Runnebaum, asst. professor, Dept. of Viticulture & Enology, UC Davis, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program.Click edit button to change this text. Importance to the Oregon wine community: Powdery mildew is historically the number one disease [...]
The Economic Impact of the Wine and Wine Grape Industries on the Oregon Economy 2016
Executive Summary Economic Value The sum of all economic activity in Oregon related directly or indirectly to wine is over $5.61 billion, which as compared to when the last time this study was conducted in 2013 was $3.35 billion. In 2016, estimated wine-related and induced jobs in Oregon totaled 29,738; related wages topped $1 billion. Other [...]
Latest economic impact report confirms Oregon’s wine industry is expanding
Oregon winemakers' economic impact figures reveal impressive growth from the work of Oregon vintners in 2016.
2018 Oregon Wine Symposium | Techniques for Managing High-Vigor Vineyards
Techniques for Managing High-Vigor Vineyards The bountiful natural terroir of Oregon has left many vineyards with excessive vegetative growth. High vigor can lead to a host of deleterious effects on grape and wine quality. Many grapegrowers annually employ intensive remedial canopy management techniques in response to high-vigor issues. The speakers in this session will address [...]
2018 Oregon Wine Symposium | Powdery Mildew Management
Powdery Mildew Management Come to this session to explore powdery mildew management for the 2018 growing season, fungicide resistance management, and cultural, registered synthetic and alternative product management tactics. Questions such as what producers can do now, when to start your program this season and how to manage your program for maximum efficacy will be [...]
2018 Oregon Wine Symposium | Master Marketing Automation to Increase DTC Sales
Master Marketing Automation to Increase DTC Sales Marketing automation can help wineries reach customers at the right time with the right content. Historically, setting up automation has been complicated, labor intensive, and costly. But times are changing, and creating automation workflows is made easier through applications wineries may already have in use, including Square [...]
2018 Oregon Wine Symposium | Labor Supply: A West Coast Perspective
Labor Supply: A West Coast Perspective This session will focus on trends and the future of labor availability as it relates to the West Coast grape and wine industry. Carlos Castañeda from La Alianza in California will present on the history, Washington DC politics and current West Coast labor situation. Tony Viramontes of Jackson Family [...]
2018 Oregon Wine Symposium | Producing High-Quality Sparkling Wine: An Exploration from Farming to Tirage
Producing High-Quality Sparkling Wine: An Exploration from Farming to Tirage Emma Rice, director of production and sales of Hattingley Valley UK will moderate the panel and inform attendees on considerations for developing a luxury quality sparkling region. Belinda Kemp, research professor at Brock University, Ontario, will present research on exploring leafpulling techniques for quality and [...]
2018 Oregon Wine Symposium | Benchmarking for Wine Business Profitability
Benchmarking for Wine Business Profitability This session will present ways in which wineries and growers can utilize benchmarking to gauge and improve the performance of their companies. Tim Hanni, MW will launch Oregon Wine Board’s Grape & Wine Profit & Sales Channel Calculator tool, the first of its kind and available to all Oregon [...]
2018 Oregon Wine Symposium | Alcohol’s Influence on Sensory Development
Alcohol's Influence on Sensory Development The impact of grape ripening has numerous significant chemical and sensorial aspects of wine. Seasonal variation, vineyard location, and grape variety all impact the extent of ripening, commonly referred to as “hang time,” that can occur. Within the past 10 years, the production of higher ethanol content wines from [...]
2018 Oregon Wine Symposium | State of the Industry
State of the Industry Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian [...]
2018 Oregon Wine Symposium | Distribution Round Table: How to Engage & Support Your Distributors
Distribution Round Table: How to Engage & Support Your Distributors This session will feature a panel of distributors from varied backgrounds that will inform attendees on how to navigate the distributor landscape with a focus on distributors engagement and how to support your distributors to increase sales and market presence. [...]
2018 Oregon Wine Symposium | OWA and OWB Presentations
OWA and OWB Presentations Learn about the important projects and programs being conducted to help your business at both the Oregon Winegrowers Association (OWA) and the Oregon Wine Board (OWB). The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory [...]
2018 Oregon Wine Symposium | Dynamic Pricing: The Art & Science of Pricing to Increase the Economic Health of Your Wine Business
Dynamic Pricing: The Art & Science of Pricing to Increase the Economic Health of Your Wine Business Dr. Steven Cuellar of Sonoma State University Wine Economics will present and lead a panel discussion on the importance of understanding consumer perspectives surrounding value pricing differences and having flexible pricing strategies to increase sales and move [...]
2018 Oregon Wine Symposium | Climatology Report
Climatology Report This highly anticipated session is back again for 2018. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2017 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2018 vintage. Speaker Bios Dr. Greg Jones, director [...]
2018 Oregon Wine Symposium | What’s Next for Oregon? Exploring Oregon’s Changing Wine Landscape
What’s Next for Oregon? Exploring Oregon’s Changing Wine Landscape Industry experts will explore statewide considerations for quality and growth and discuss how Oregon wine can grow and rise to the next level of market success. Bree Boskov, a Master of Wine and wine industry consultant specializing in wine trade education development, will moderate this panel [...]
2018 Oregon Wine Symposium | Awards Ceremony Luncheon
Awards Ceremony Luncheon The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to members of the Oregon wine community, both pioneers and newcomers, [...]
2018 Oregon Wine Symposium | Examining the Role of Oxygen as it Informs Chardonnay Styles
Examining the Role of Oxygen as it Informs Chardonnay Styles Glutathione, a natural grape antioxidant, can protect the aroma and flavor of white and rosé wines and prevent premature aging. The glutathione content in grapes indicates their antioxidant potential, and can be influenced by a number of factors including soil nitrogen, vineyard practices and grape [...]
2018 Oregon Wine Symposium | Strategies of Channel Management
Strategies of Channel Management With diverse and varying margins, how does a winery decide how to build and manage sales channels to maximize both profit and brand? Wholesale selling in off-premise independent versus chains, on-premise by the bottle or by the glass, direct-to-consumer channels – what path or paths should you take with your [...]
2018 Oregon Wine Symposium | Understanding Control Points from Crush Pad to Barrel in the Minimal-Intervention Cellar
Understanding Control Points from Crush Pad to Barrel in the Minimal-Intervention Cellar Low-intervention and ‘natural’ wines have carved out a category for themselves in the wine market, leading to increased interest in these practices among both consumers and producers alike. Within this wine segment, winemaking methods are widely variable, and the resulting wine styles diverse. [...]
2018 Oregon Wine Symposium | Success Strategies for Increasing Wine Tourism
Success Strategies for Increasing Wine Tourism Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for [...]
2017 Oregon Harvest Report
After a few dry winters, the 2016-17 winter provided ample rain and snowpack statewide. The winter gave way to a relatively cool and wet spring compared to the last few years. As a result, bud break in Oregon started closer to normal in mid-April. The spring warmed up with record heat in late May that [...]
Oregon Wine Board Brings 50 Wineries to LA on April 24
PORTLAND, March 13, 2018 — Drink fine Oregon wines till your heart’s content when 50 Oregon winemakers descend on Los Angeles for Oregon Wine Trail, a one-day event on April 24 at The Line Hotel in Los Angeles. Hosted by the Oregon Wine Board, the event will feature artisan winemakers and their hand-crafted wines partnered [...]
March 2018 Weather and Climate Summary Forecast
Summary: The ridge pattern that brought drier and warmer conditions from December through most of February to the western US has shifted west and south allowing for a return of winter. Welcomed rain and snow has helped lower drought conditions but not enough to make up the dry winter so far. Cooler conditions have also [...]
2018 Oregon Wine Industry Recognizes Leaders at Annual Wine Symposium
Nine people were recognized as industry leaders at the 2018 Oregon Wine Symposium
February 2018 Weather and Climate Summary Forecast
Summary: For the majority of the month of January the persistent ridge of high pressure over the eastern Pacific continued bringing warm and dry conditions throughout the western US. As a result, many regions across California, Nevada, Arizona and Oregon have less than 40% of their normal snowpack. While the ridge has shifted slightly from [...]
2017-2018 OWB Funded Research: Grape Powdery Mildew Management – A Fungicide Timing and Selection Conundrum
Dr. Walt Mahaffee, Research Plant Pathologist USDA-ARS-HCRL, has prepared the update below. Other researchers include Tara Neill, USDA, Brent Warneke, Oregon State University, and Lindsey Thiessen, North Carolina State University. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Objectives The main objective of this [...]
2018 Direct to Consumer Report – ShipCompliant and Wines & Vines
The 2018 Direct to Consumer report from ShipCompliant and Wines & Vines can be found here. A few highlights of interest to Oregon wineries include: Total wine volume sold direct, measured in dollars, grew 15.5% in 2016 versus the prior year; Oregon’s dollar volume trended up 34.9%; Oregon's growth compares favorably versus Napa (+14.1%), Sonoma [...]
2018 Oregon Wine Symposium Enhances Viticulture and Enology Tracks
For those wanting to take a deep dive into technical aspects of viticulture and enology in the wine industry, the Oregon Wine Symposium will offer learning opportunities from industry experts down the road and four experts from across the globe, providing educational opportunities for even the most seasoned wine professionals and students alike. As well [...]
2018 Silicon Valley Bank State of the Industry Report
Rob McMillan, EVP and founder of Silicon Valley Bank’s Wine Division, writes one of the wine industry’s most authoritative annual reports that assesses current conditions and provides a unique forecast based on micro- and macroeconomic and behavioral trends. In this latest report, he says that successful wineries 10 years from now will be those that [...]
January 2018 Weather and Climate Summary Forecast
Summary: A persistent ridge of high pressure over the west in December produced strong inversions and stagnant air resulting in cooler conditions in the valleys and warmer conditions in the mountains. Another result of the ridge is that the month will go down as one of the driest Decembers on record in many locations in [...]
2017-2018 OWB Funded Research: Determining the Role of Auxin-Response Factor 4 in the Timing of Ripening Initiation in Vitis vinifera
Dr. Laurent Deluc, associate professor of grape genomics at OSU and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program, as well as from the Erath Family Foundation and the Fermentation Initiative. Timing of the ripening phase is a [...]
City Winery Named 2018 Oregon Wine A-List Award Wine Program of the Year Winner
PORTLAND, Jan. 3, 2018 — The votes have been cast, the results have been tallied, and City Winery Restaurant Group has emerged the winner of the 2018 Oregon Wine A-List Wine Program of the Year. The Wine Program of the Year winner sets a standard of excellence for an Oregon wine restaurant program with its [...]
Understanding Consumer Wine Perceptions with Tim Hanni MW
Understanding Consumer Wine Perceptions with Tim Hanni MW Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention. [...]
December 2017 Weather and Climate Summary Forecast
Summary: November was relatively cool and wet from central California throughout most of the PNW, while warm and very dry from southern California across into the Great Basin and Rockies. A persistent ridge over the eastern Pacific and western US will keep things clear, dry and seasonal to warmer than average in the west for [...]
November 2017 Weather and Climate Summary Forecast
Summary: October was relatively cool and wet north, while warm and very dry south. Dry conditions and high winds fanned devastating fires across California. Growing season heat accumulation ended up near average in eastern Washington/Oregon, while 5-20% up elsewhere. Degree-day totals for 2017 ended up similar to 2013, 2014, and 2016 for most locations. Current [...]
October 2017 Weather and Climate Summary Forecast
Summary: Typical variability in September temperatures with the onset of fall conditions evident throughout the western US. Mixed rainfall amounts, with most of it welcomed at the end of a dry run of 45-90 days in the west. Current conditions favor cool to seasonal temperatures and drier than average conditions in October throughout the western US. Rains [...]
2017-2018 OWB Funded Research Projects
For 2017-2018, the OWB allocated $350,000 for the support of these research grants. Investigators are just beginning their research for the 2017-18 year. Updates on the projects will be reported throughout the year. Below are summaries on what each investigator will be researching and what they hope to find. Laurent Deluc, Associate Professor, Department of [...]
Registration Now Open for the 2018 Oregon Wine Symposium
September 20, 2017, Portland, OR. . . Registration is now open for the 2018 Oregon Wine Symposium, to be held Feb. 20-21 at the Oregon Convention Center. Presented by the Oregon Wine Board, Oregon Winegrowers Association and Pihl Excavating, the Symposium comprises two full days of industry thought leaders and experts covering the most relevant [...]
Media Alert: 2018 Oregon Wine A-List Awards nominations being accepted now through Oct. 31
The Oregon Wine Board and Oregon Wine Press have announced the nomination process is now open for the 2018 Oregon Wine A-List Awards. The program recognizes restaurants around the world for their support of Oregon wine and appreciation of the state’s diverse regions, varietals and producers. Last year, 122 fine dining establishments across the globe [...]
September 2017 Weather and Climate Summary Forecast
Summary: Dominant high-pressure ridge produced record heat events and seasonally dry conditions in August in the majority of the western US. Current conditions favor continued warmer than average and drier than average conditions in September throughout the western US. Extended forecast calls for much of the same, no indication at this point for anything other than [...]
2016 Oregon Vineyard and Winery Numbers Released
PORTLAND, August 29, 2017 – Oregon Wine Board released its Oregon Vineyard and Winery Census Report, pointing to steady gains in many areas of the state’s wine industry. The annual report is an exhaustive study conducted by Southern Oregon University Research Center (SOURCE), with growth in the wine industry most readily seen in case sales [...]
August 2017 Weather and Climate Summary and Forecast
July largely held true to forecast, although it ended with the start of one of the most extreme heat waves in decades in the PNW. Overall July ended up generally warmer than the 1981-2010 average for the majority of the western US (Figure 1). Areas in the northern Rockies saw the warmest conditions of 4-5°F [...]
2016 Oregon Vineyard and Winery Census Report
2016 saw increases in domestic sales for Oregon wine alongside reduced vineyard production. The leader in vineyard planted acreage and production remains Pinot noir accounting for 64% of all planted acreage and 57% of production. Yields were mixed with varieties such as Pinot blanc, Pinot gris, and Pinot noir seeing reductions, with varieties including Riesling, [...]
Oregon Wine’s Double Digit Sales Momentum Continues
PORTLAND, August 16, 2017 – If you’re sensing the Oregon wine industry is on a massive tear lately, it’s not just a funny feeling—it’s fact backed up by ringing cash registers, too. An August 2017 report published by Nielsen on 12-month scanner store sales data ending July 2017 reflects Oregon wine sales over the past [...]
July 2017 Weather and Climate Summary and Forecast
The heat was on in June … partially. After a very cool period around the 10th of the month, conditions changed rapidly with a warm up that saw the first major heat spike of the year between June 16-19. The majority of the western US ended up warmer than normal during the month of June [...]
2016-2017 OWB Funded Research: Determining the Role of Auxin-Response Factor 4 in the Timing of Ripening Initiation in Vitis vinifera
Dr. Laurent Deluc, associate professor of grape genomics at OSU and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program, as well as from the Erath Family Foundation and the Fermentation Initiative. Understanding the factors that control grape berry [...]
June 2017 Weather and Climate Summary and Forecast
The month of May brought warmer conditions, but more importantly no major frost impacts. Northern California and the Sierra Nevada’s, northward and west of the Cascades in Oregon and Washington were warmer than normal for the month (1-3°F) (Figure 1). Areas from central to southern California and eastern Washington and Oregon were close to normal [...]
2016-2017 OWB Funded Research: Nitrogen Management in the Vineyard and in the Winery
Dr. Paul Schreiner, research plant physiologist, USDA-ARS and Oregon Wine Research Institute, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Objectives Paul Schreiner, USDA, and a team of researchers (Tian Tian, Patty Skinkis, James Osborne, Elizabeth Tomasino and Michael Qian [...]
Silicon Valley Bank 2017 Direct-to-Consumer Wine Sales Videocast
2017 Secrets to Growing DTC Wine Sales - Videocast Silicon Valley Bank's Rob McMillan leads an interactive discussion on the latest growth trends in direct-to-consumer wine sales and a review of SVB's 2017 Direct-to-Consumer Wine Survey. Nearly 1,200 wineries participated in the survey. The discussion includes insights on: Conversion rates of visitors to [...]
May 2017 Weather and Climate Summary and Forecast
Cool and relatively wet conditions continued throughout the western US in April. The general pattern in temperatures in April was cooler than normal from central California eastward to Utah and northward into nearly all of Oregon, Washington and Idaho (Figure 1). Temperatures in this area were 0.5-3.5°F below normal while southern California across the desert [...]
2016-2017 OWB Funded Research: Identifying Compound(s) Responsible for Off-flavors Associated with “Stressed Vine Syndrome” in Pinot noir
Dr. Michael C. Qian, of the Department of Food Science and Technology, Oregon State University and Oregon Wine Research Institute, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. One of the increased concerns of the Oregon wine industry is [...]
2017 Direct to Consumer Report – ShipCompliant and Wines & Vines
The 2017 Direct to Consumer report from ShipCompliant and Wines & Vines can be found here. A few highlights of interest to Oregon wineries include: Total wine volume sold direct, measured in dollars, grew 18.5% in 2016 versus the prior year; Oregon’s volume trended up 14.6%; This channel continues to be important for Oregon wineries [...]
Wildly Sophisticated, Properly Oregonian: May is Oregon Wine Month!
FOR IMMEDIATE RELEASE: May is Oregon Wine Month, 31 days officially dedicated to Oregon wine tasting, wine learning and wine loving. Now in its sixth year and presented by the Oregon Wine Board, Oregon Wine Month is an opportunity to experience and celebrate the quality and diversity of Oregon wine through unique events and experiences [...]
April 2017 Weather and Climate Summary and Forecast
Instead of roaring like a lion, March provided generally warm conditions and variable precipitation amounts for much of the west. The question is whether the rhyme will hold and April will behave like a lamb? The general pattern in temperatures for the western US in March was largely warmer than normal except right along the [...]
2016-17 OWB Funded Research: Grape Powdery Mildew Management
Grape Powdery Mildew Management—A Fungicide Timing and Selection Conundrum Walt Mahaffee, USDA, and Brent Warneke, Oregon State University, are researching how to improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries. This research will determine the most effective fungicide application timing with relation to grape [...]
March 2017 Weather and Climate Summary and Forecast
A complete weather and climate forecast compiled by Greg Jones for Spring 2017
2017 Oregon Wine Symposium | Oregon Winegrowers Association Update
Oregon Winegrowers Association Update The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard [...]
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site: Soils, Rootstalks, Varieties and Management Strategies
The Myth of Terroir and Understanding Your Site: Soils, Rootstalks, Varieties and Management Strategies A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately [...]
2017 Oregon Wine Symposium | Tracking and Reducing Winery Water Usage
Tracking and Reducing Winery Water Usage Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste [...]
2017 Oregon Wine Symposium | Work With: Managing and Supporting Your Distributors for Long-Term Success
Work With: Managing and Supporting Your Distributors for Long-Term Success Once you find a distributor the journey has just begun. Attendees will learn methods for supporting and managing distribution partners to create profitable, productive relationships, techniques to make their own backyard their strongest market, and tactics for moving beyond home base. Strategies will be shared [...]
2017 Oregon Wine Symposium | Climatology Report
Climatology Report Dr. Greg Jones, professor and research climatologist at Southern Oregon University, shares a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage. View the Session Recording Browse the Session Presentation Speaker Bios Dr. Greg Jones is the [...]
2017 Oregon Wine Symposium | Creating a Sustainable Business
Creating a Sustainable Business A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing [...]
2017 Oregon Wine Symposium | Coping Strategies for a Warmer Climate: Irrigation and Canopy Management
Coping Strategies for a Warmer Climate: Irrigation and Canopy Management Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences [...]
2017 Oregon Wine Symposium | Embracing Vintage Variation in the Winery
Embracing Vintage Variation in the Winery Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of [...]
2017 Oregon Wine Symposium | New Insights into Preventing Brettanomyces Spoilage
New Insights into Preventing Brettanomyces Spoilage Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. [...]
2017 Oregon Wine Symposium | Red Blotch Disease: Detection, Vector and Spread
Red Blotch Disease: Detection, Vector and Spread As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch [...]
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in the Tasting Room
Walk the Talk: Bringing Your Brand to Life in the Tasting Room Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists [...]
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
Measuring and Maximizing Your Wine Club and Events You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from [...]
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the Digital World
Social Plus: Bringing your Brand to Life in the Digital World Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and [...]
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Quality Standards for Oregon Pinot Noir
The Low Down on High Yields: Challenging Yield-Quality Standards for Oregon Pinot Noir Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the [...]
2017 Oregon Wine Symposium | State of the Industry
State of the Industry Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year. View [...]
2017 Oregon Wine Symposium | Assessing the Health of Your Business
Assessing the Health of Your Business A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger [...]
2017 Oregon Wine Symposium | Oregon Wine Board Update
Oregon Wine Board Update The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the successes accomplished this past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year. View the Session Recording Browse the Session [...]
2017 Oregon Wine Symposium | Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align [...]
Grapevine Newsletter Introduction February 28, 2017
Introduction Video Letter from Michelle Kaufmann in the February 28, 2017 Grapevine Newsletter
2017 Oregon Wine Symposium Recognizes Community Leaders
The Oregon wine industry honored some of its most esteemed leaders, as nominated by their peers, during the Oregon Wine Symposium Awards Luncheon on Feb. 22. More than 1,900 wine industry professionals were in attendance to celebrate their accomplished colleagues throughout the state who have unequivocally championed the advancement of Oregon wine. Eight awards in six categories were presented.
Tasting Room Listing Toolkit
Use this resource to claim and beautify your tasting room listing to encourage and maximize visits.
2016-17 OWB Funded Research: Integrative studies of vector-related field epidemiology for grapevine red blotch-associated virus
Grapevine virus diseases are of serious concern for vineyard managers and winemakers in all Western production regions. Grapevine red blotch-associated virus (GRBaV) impacts grape berry quality. Growers and scientists alike have noticed a consistently lower °Brix at harvest of infected vines, resulting in removal of symptomatic vines from vineyards. What's more concerning is that GRBaV [...]
Oregon Wines Fly Free Toolkit
Use this resource to find tools, information and actions you can take to help promote tasting room sales with the Oregon Wines Fly Free program.
2017 Oregon Wine Symposium Media Alert
The 2017 Oregon Wine Symposium starts one week from today, running Feb. 21-22 at the Oregon Convention Center in Portland. As the largest wine industry event in the Pacific Northwest, the 2016 program drew more than 1,700 wine industry professionals.
Oregon Wine A-List Awards – Discontinued
This resource center provides tools for winners of the Oregon Wine A-List as well as ways your winery can support Oregon's wine industry.
Oregon Wine Touring Guide
Use this resource to order the Oregon Wine Touring Guide a great resource helping people find their way in Oregon’s diversity of wine regions.
Media Toolkit
Access all media-related content for the Oregon wine industry including Oregon AVA’s, Oregon soil information, wine regions, press releases, Oregon wine history, and more.
International Marketing
Get the tools and information you need to expand your business internationally including upcoming events, target market reports, exporting cost information and more.
Oregon OSHA Training Resources
Oregon OSHA has a variety of useful resources available to supplement your training program, including training materials in Spanish.
Spanish Language Resources-Recursos en Español
View helpful resources in Spanish.
Oregon Quarantine and Pest Information
View current grape quarantines and pest information for Oregon.
Northwest Cost of Production Calculator
The Northwest Grapes Cost-Of-Production Calculator is an online resource for Washington, Oregon and Idaho wine and juice grape growers to automatically calculate the costs of producing grapes.
Oregon Viticulture Guide
“Oregon Viticulture” is a comprehensive, easy-to-use guide to successful strategies and methods for commercial vineyards in Oregon that will be extremely valuable both for current wine-grape growers and for prospective growers.
OSU Quick-start Resource Guide
Download your quick-start guide to establishing a vineyard in Oregon.
ODA: Developing Your Oregon Vineyard Guide
Many Oregon winegrape growers use sustainable management practices to create some of the world’s best wines while also protecting the environment. These practices keep the soil on their fields and out of Oregon’s waterways, in accordance with state law.
Media Relations 102 Webinar
This recorded webinar takes a closer look at media relations from the writer’s perspective, providing a discussion filled with examples on how to engage with writers, build relationships and make your pitches or communications stand out.
February 2017 Weather and Climate Summary and Forecast
A complete weather and climate forecast compiled by Greg Jones for Winter 2016-2017.
2016 Oregon Harvest Report
Similar to the last two vintages, the 2016 growing season continued to push the envelope for defining the new normal in Oregon as one of the earliest on record.
2016-17 OWB Funded Research: Statewide Crop Load Project Continues Long-Term Research to Understand the Complex Yield-Quality Relationship
The Statewide Crop Load Project is a long term industry-collaborative study that scientifically evaluates the impact of yield on wine quality across Oregon vineyards. The project focuses on Pinot noir, as a recent study in Oregon indicated that it is more commonly crop thinned to specific yield goals in an attempt to reach a higher [...]
2015 Oregon Vineyard and Winery Census Report
Similar to the last two vintages, the 2015 growing season continued to push the envelope for defining the new normal in Oregon as one of the earliest on record.
2017 National Consumer Research Study Webinar
This webinar digs into the Oregon wine “super fan,” investigating attributes or behaviors of consumers who cite Oregon wines as being “among their favorites” and how they differ from more casual Oregon wine consumers.
January 2017 Weather and Climate Summary and Forecast
A complete weather and climate forecast compiled by Greg Jones for Winter 2016-2017.
Discover Oregon Wines at a 2017 A-List Award-Winning Restaurant
Program recognizes restaurants that feature a diversity of Oregon wines, varieties and regions
Innovation and Adapting to Long Term Challenges Drive 2017 Oregon Wine Symposium Viticulture and Enology Content
Innovative techniques and new research to help growers and winemakers adapt to change will drive the conversations at the 2017 Oregon Wine Symposium, Feb. 21-22 at the Oregon Convention Center in Portland.
December 2016 Weather and Climate Summary and Forecast
A complete weather and climate forecast compiled by Greg Jones of Southern Oregon University for Winter 2016-2017.
2017 Symposium Features Two Business Tracks
Symposium offers educational sessions for both direct-to-consumer and three-tier distribution sales channels
Oregon’s Willamette Valley Wins Wine Enthusiast’s Prestigious 2016 Wine Star Award for “Wine Region of the Year”
Portland, Ore. (November 10, 2016) Today, Wine Enthusiast Magazine, an esteemed, internationally-recognized wine publication for oenophiles, announced Oregon’s Willamette Valley as its 2016 Wine Region of the Year for its annual Wine Star Awards.
November 2016 Weather and Climate Summary and Forecast
A weather and climate summary and forecast compiled by Southern Oregon University's Greg Jones for the Fall/ Winter 2016 season.
2015-2016 OWB Funded Research Reports
Investigators are just beginning their research for the 2015-16 year. The full article includes summaries on what each investigator will be researching and what he/she hopes to find.
October 2016 Weather and Climate Summary and Forecast Harvest
A weather and climate summary and forecast compiled by Southern Oregon University's Greg Jones for the Harvest 2016 season.
2016-2017 OWB Funded Research: Impact of pre-fermentation cold soak conditions on microbial populations and consequences for wine aroma
The proposed research investigates how cold soak conditions could be manipulated to encourage or discourage growth of certain yeast and the consequences for wine aroma.
Registration Open for the 2017 Oregon Wine Symposium
Symposium features the most relevant topics in viticulture, enology and wine business
September 2016 Weather and Climate Summary and Forecast
A weather and climate summary and forecast compiled by Greg Jones of Southern Oregon University for Summer Season through Harvest 2016.
Oregon Wine Board Launches Oregon Wine Resource Studio
New sales and training website will help Oregon wineries create strong brand ambassadors
Weather and Climate Forecasts Archive (March 8, 2014 – August 5, 2016)
A complete weather and climate forecast archive for March 8, 2014 through August 5, 2016.
2016-2017 OWB Funded Research: Molecular and biochemical analysis of phenolic acid decarboxylase from Brettanomyces yeast isolates
This project will characterize the role of Brettanomyces metabolism on wine aroma and flavor through molecular analysis of the PAD enzyme.
2016-17 OWB Funded Research Projects
For 2016-2017, the OWB allocated up to $350,761 for the support of these research grants. Investigators are just beginning their research for the 2016-17 year. Full reports on their findings should be available early summer 2017. Below are summaries on what each investigator will be researching and what they hope to find. Laurent Deluc, Associate [...]
2016-2017 OWB Funded Research: GPM Management – A timing conundrum
This research will improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries.
2016-2017 OWB Funded Research: Determine the role of Auxin-Response Factor in the timing of ripening initiation in Vitis Vinifera
This research addresses the fundamental question of what is the genetic basis of the ripening initiation in grape berries. Compelling evidence has led to identify one regulatory gene that might be involved in the ripening phase.
Celebrate the Diversity of Oregon Wines during Oregon Wine Month
Events, activities and promotions provide something for everyone this May
The Fifth Annual Oregon Wine Month Celebration Kicks Off May 1
Events, activities and promotions fill a month-long festival of Oregon’s wine diversity and quality
2016 Oregon Wine Month Webinar
This webinar offers a review of what's available in the Oregon Wine Month online toolkit, examples of successful campaigns and events as well as tips and strategies to involve your distributors and other members of the trade.
2016-2017 OWB Funded Research: A Researcher-Industry Partnership to Understand the Yield-Quality Relationship in Cool Climate Pinot noir and Chardonnay Production
This research will improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries.
Oregon Wine Symposium 2016|Striking a Balance with Multichannel Engagement
This knowledgeable panel shares strategies on diversifying and balancing your sales efforts across channels by evaluating your brand’s point in its lifecycle, and how to leverage your unique assets to develop a profitable growth plan.
Oregon Wine Symposium 2016|Increase Your Vineyard’s Value by Growing Grapes Wineries Will Covet
Designed specifically for growers, industry icons Kevin Chambers, Dick Shea, Dai Crisp, Dick Boushey and Marty Clubb share their insights on producing exceptional grapes and branding your vineyard.
Oregon Wine Symposium 2016| Climatology Report
Dr. Greg Jones, professor and research climatologist at Southern Oregon University, presents a review of weather, climate and production characteristics of the 2015 vintage as well as provide a forecast for the 2016 vintage.
Oregon Wine Symposium 2016|Oxygen Management in Winemaking
International wine consultant, Clark Smith, discusses a wines appetite for oxygen throughout its life span. Oxygen considerations when making white wine and Pinot noir will be presented.
Oregon Wine Symposium 2016|Oregon Wine Board Update
The Oregon Wine Board will bring you up to date on recent activities, programs and tools. You will also hear about marketplace insights and trends shaping the business environment for Oregon wine.
Oregon Wine Symposium 2016|Adapting to the New Normal and Unlocking Our Potential
Jerry Lohr, Michael Moore and Bob Martin guide day two of the symposium through research and experimentation vital to advancing Oregon’s wine industry. New practices rooted in science will continue to yield improvements and drive innovation.
Oregon Wine Symposium 2016|Oregon Rocks: The Story of Our Soil and Wine
Andy Gallager and Scott Burns delve into the fascinating geological history of Oregon and how past events shaped Oregon’s landscape and defined what we know as our AVAs.
Oregon Wine Symposium 2016|State of the Industry
Get an insider’s look at consumer trends for 2016 including information data on the financial climate, purchase data, distribution prospects, pricing and inventory to help you make the best decisions to grow your business.
The Oregon Wine Symposium
Take a look at highlights from 2016 Oregon Wine Symposium and learn why this is the premier educational event and trade show for the Northwest wine community covering the most relevant topics in viticulture, enology and wine business.
2016-2017 OWB Funded Research: Identifying compound(s) responsible for off-flavors associated with “Stressed Vine Syndrome” in Pinot Noir
This research by Michael Qian explores compound(s) responsible for off-flavors associated with Stressed Vine Syndrome in Pinot Noir.
Oregon Wine Kicks Off Portland Dining Month
The Oregon Wine Board partners with Portland Dining Month for a series of winemaker dinners at Oregon Wine A-List Award-winning restaurants
2016 Oregon Wine Symposium to Highlight New Viticulture and Enology Insights
Sessions on Feb. 24 to Feature Spanish Interpretation Services
2016-2017 OWB Funded Research: Comparing Nitrogen Fertilization in the Vineyard versus Supplementation in the Winery on Quality of Pinot noir and Chardonnay Wines and Productivity in the Vineyard
This research by Paul Schreiner addresses the fundamental issue of enhancing wine quality through the increase or decrease of nitrogen levels in various stages of production.
2016 National Consumer Research Study Webinar
Christian Miller of Full Glass Research presents the findings from a 2015 Wine Opinions survey of high-frequency, high-end wine consumers across the country to understand their purchase habits.
Media Relations 101 Webinar
Join media experts Dixie Huey and Marilyn Hawkins as they share their insights on working effectively with the media. Learn how the landscape has changed, best practices for engaging with media and strategies for earning media coverage.
2016 Oregon Wine A-List Award-Winning Restaurants Revealed
The 2016 Oregon Wine A-List program expands to recognize more restaurants with outstanding Oregon wine.
2015 Oregon Vineyard and Winery Report Now Available
Industry continues steady growth with planted acres, tonnage and a 9% sales increase leading the charge
2015 News Release Archive
2015 News Releases Oregon Wine Symposium to Feature Session on Wine Business Dec. 16, 2015 – The Oregon Wine Board will host the 2016 Oregon Wine Symposium on Feb. 23-24 at the Oregon Convention Center in Portland.
Oregon Wine Symposium to Feature Session on Wine Business
Portland, Ore. (Dec. 16, 2015) – The Oregon Wine Board will host the 2016 Oregon Wine Symposium on Feb. 23-24 at the Oregon Convention Center in Portland.
2014-2015 OWB Funded Research Reports
Investigators are just beginning their research for the 2014-15 year. Included are summaries on what each investigator will be researching and what he/she hopes to find. Full reports available Summer 2015.
Registration Open for the 2016 Oregon Wine Symposium
Portland, Ore. (Nov. 18, 2015) – The Oregon Wine Board announced today that registration is open for the 2016 Oregon Wine Symposium, the premier educational event and trade show for the Northwest wine community.
2015 Oregon Harvest Report
Once again, the Oregon wine industry experienced another extraordinary, nearly ideal growing season. The 2015 vintage began with warm weather conditions in the winter that continued throughout spring and summer.
2016-2017 OWB Funded Research: Vector Virus Complex in Oregon Vineyards
Following the identification in 2012 of Grapevine Red Blotch-associated Virus (GRBaV), substantial efforts have been made to investigate the occurrence and spread of the disease in Oregon vineyards.
Nominations open for 2016 Oregon Wine A-List Awards
Oregon wine industry’s top restaurants, wine director nominated by public
Oregon Wine Board becomes sponsor of Feast Portland
OWB features Oregon Wine A-List Restaurant of Year at Smoked! event Sept. 19
Oregon wine industry continues record-setting pace
Annual census reports 39% jump in production; sales leap 11%
2014 Winery and Vineyard Report
A summary of the 2014 Oregon Wine and Vineyard report as well as access to the full report. Statistics include export markets, production numbers, and winery success.
There’s something for everyone during Oregon Wine Month
May 1 kicks off a month-long celebration of Oregon wine
Oregon Wines Fly Free Extended through 2017
The Oregon Wines Fly Free program has been extended through 2017. The program encourages visitors traveling from Oregon on Alaska Airlines to bring a taste of Oregon home with them by checking a case of Oregon wine for free.
How Will You Celebrate Oregon Wine Month?
Special tastings, wine dinners, open houses and a Wine Country Sweepstakes highlight a month-long festival of Oregon’s wine diversity
Oregon Wine Industry Awards Its Highest Honors to Industry Leaders
Lifetime Achievement, Founders and Industry Service Award Recipients Named
Oregon Wine Symposium 2015 Presentations
A database of presentations from the 2015 Oregon Wine Symposium including Enology, Viticulture, and General and Executive Business Sessions.
Oregon Wine Symposium Delivers Business Insights for the Wine Industry
Delivering useful business information will be a key focus of the 2015 Oregon Wine Symposium held Feb. 24 and 25 at the Oregon Convention Center in Portland.
TTB Approves New AVA: The Rocks District of Milton-Freewater
Located in Northeastern Oregon, within the Walla Walla Valley AVA
Oregon Wine Symposium Offers Timely and Relevant Viticulture and Enology Technical Sessions
Providing new perspectives on key issues in viticulture and enology is an important aspect of the 2015 Oregon Wine Symposium held Feb. 24 and 25 at the Oregon Convention Center in Portland.
Oregon’s Wine Industry Contributes $3.35 Billion To Oregon’s Economy
The Oregon wine industry continues to substantially grow its contribution to the state’s economy according to a study released by the Oregon Wine Board today.
The Economic Impact of the Wine and Wine Grape Industries on the Oregon Economy 2013
The sum of all economic activity in Oregon related directly or indirectly to wine is over $3.35 billion. The net economic contribution, a measure of value added, is $1.7 1 billion. Other notable statistics are included in this study.
2014 News Release Archive
An archive of Oregon wine news releases from 2014.
2013-2014 OWB Funded Research Reports
For 2013-2014, the OWB allocated up to $270,000 for the support of these research grants. View the 2013-2014 research project summaries and full reports.
2013 Winery and Vineyard Report
A summary of the 2013 Oregon Wine and Vineyard report as well as access to the full report. Statistics include export markets, production numbers, and winery success.
2014 Oregon Harvest Report
The 2014 vintage in Oregon may be remembered as the vintage of a lifetime. From bud break through harvest, growers and winemakers throughout the state experienced an almost ideal growing season.
Distribution Basics
Bob Liner of Galaxy Wine Company breaks down the basics of distribution at an OWB industry workshop in Salem on Sept. 9, 2014.
Distribution: Navigating the Washington Landscape
Rick Steckler of Click Distributing offers tips on how to find the right fit in a distributor within the Washington landscape and if it makes sense to distribute within the state of Washington.
Distribution: On premise in Oregon
Sarah Graves of Young's Market Company breaks downs the challenges of obtaining on premise accounts in Oregon with a variety of actionable tools and strategies at an OWB workshop in Salem, Oregon on Sept. 9, 2014.
Distribution: Off premise chains and specialty retail in Washington
Kathy Byrd of Young's Market Company shares tools and tips about off premise chain and specialty retail distribution in Washington at an OWB workshop in Salem, Oregon on Sept. 9 2014
Distribution: Developing a Strategic Plan (Part One)
Bill Sciambi, 30-year veteran of the wholesale wine industry, hosts this workshop on how to develop a strategic plan for selling your wines, as well as how to manage priorities and expectations when it comes to wholesale distribution.
Distribution: Developing a Strategic Plan (Part Three)
In part three of this workshop hosted by Bill Sciambi, 30-year veteran of the wholesale wine industry, he presents a cost/benefit analysis of distributing to the East Coast.
Distribution: Developing a Strategic Plan (Part Two)
In part two of this workshop presented by Bill Sciambi, 30-year veteran of the wholesale wine industry, he discusses in depth what to expect from the distributor.
Oregon Wine Symposium 2014 Presentations
A database of presentations from the 2014 Oregon Wine Symposium including Enology, Viticulture, and General and Executive Business Sessions.
2013 News Release Archive
An archive of Oregon wine news releases from 2013.
2012-2013 OWB Funded Research Reports
For 2012-2013, the OWB allocated up to $240,000 for the support of these research grants. View the 2013-2014 research project summaries and full reports.
2013 Oregon Wine Harvest Report
Oregon’s 2013 wine-grape harvest may be best remembered as a play in two acts, with a wet intermission. The 2013 harvest was definitely not for the faint of heart.
2012 Winery and Vineyard Report
A summary of the 2012 Oregon Wine and Vineyard report as well as access to the full report. Statistics include export markets, production numbers and winery success.
2011 Winery Report
For the 2011 vintage, the winery report data was collected by the Southern Oregon University Research Center (SOURCE) and compiled into this separate report from the 2011 vineyard report.
2011 Vineyard Report
The 2011 vineyard report compiled by the National Agricultural Statistics Service covers statistics such as increased production, harvested acreage and yield percentages.
The Economic Impact of the Wine and Wine Grape Industries on the Oregon Economy 2010
The sum of all economic activity in Oregon related directly or indirectly to wine is over $2.7 billion. The net economic contribution, a measure of value added, is $1.56 billion. Some other key statistics are included in this article.
2010 Vineyard and Winery Report
The 2010 Oregon Vineyard and Winery Report discusses decreased production and yield levels as well as includes a variety of possibilities for the poor season.
2010 Final Oregon Harvest Report
The 2010 Final Oregon Harvest report explores weather conditions, acidity effects on alcohol levels, as well as success by region throughout the state.
2009 Oregon Harvest Roundup
After an early and sometimes furious harvest, winemakers – now caught up on sleep – are reflecting on the 2009 harvest and reporting plentiful yields in some areas and the potential for a high quality vintage.
Winery and Vineyard Report Archive (2009-1981)
An archive of Winery and Vineyard Reports from 1981 through 2009.
2008 Oregon Harvest Report
The Oregon Harvest Report details why 2008 is a harvest that growers and winemakers a like say has the potential to produce extraordinary wines.
2007 Oregon Harvest Report
The 2007 Oregon Harvest Report details hardships of a challenging growing season as well as overviews of the harvest by region.
2006 Oregon Harvest Report
Throughout the entire state, a warm and dry growing season with little precipitation and no disease pressure resulted in robust yields and great quality grapes.
The Economic Impact of the Wine and Wine Grape Industries on the Oregon Economy 2005
The sum of all economic activity in Oregon related directly or indirectly to wine is over $1.4 billion. The net economic contribution, a measure of value added, is $996 million. Some other key statistics are included in this article.
2005 Oregon Harvest Report
Later harvest and fall rains presented challenges, but wineries throughout the state report potential for excellent quality for 2005 vintage.