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2017-2018 OWB Funded Research: Impact of Pre-Fermentation Cold Soak Conditions on Microbial Populations and Consequences for Wine AromaKai McMurtry
Dr. James Osborne, associate professor and extension enologist in the Department of Food Science and Technology at Oregon State University, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Cold soaking is a technique used during red winemaking to alter the [...]
For 2018-2019, the OWB allocated $437,000 for the support of these research grants. Below are the nine funded projects. Summaries will be provided in the fall and updates on the projects will be reported throughout the year. Bhaskar Bondada, Associate Professor, Wine Science Center, Washington State University Microscopy of Red Blotch: A whole new perspective [...]
Summary: May was much warmer than normal over much of the western US, although Central to Southern California was near average to cooler than average due to prominent marine layer intrusions. The month ended up being one of the driest May’s on record for much of the coastal regions to interior valleys in the west. [...]
Dr. Paul Schreiner, research plant physiologist, USDA-ARS-HCRL and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Objectives Paul Schreiner, USDA, and collaborators and students from Oregon State University are examining how nitrogen (N) availability in the vineyard [...]
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Oregon Grape and Wine Profit Calculator: Introductory Workshop This two-part video recording is of an introductory workshop held in March 2018, at which the Oregon Wine Board proudly released the Oregon Grape and Wine Profit Calculator to the Oregon wine industry. This web-based tool was developed specifically for Oregon producers, and data points were [...]
2017-2018 OWB Funded Research: Understanding the yield-quality relationship in cool climate Pinot noir and Chardonnay productionKai McMurtry
Dr. Patty Skinkis, OSU Viticulture Extension Specialist, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Importance to the Oregon Wine Community The short- and long-term impacts of increasing or decreasing yield of Pinot noir through cluster thinning has [...]
Summary: Near normal temperatures were seen over the majority of the west in April, except Southern California and the desert southwest, which continue to run warmer than average. April also brought above average precipitation from Northern California into the PNW. Current conditions continue to show a similar pattern to this time last year, however the [...]
Oregon wine is on a roll. According to Nielsen data, Oregon wine domestic sales increased 17% last year. Eric Asimov of The New York Times must have felt that same momentum when he recently wrote, “Oregon is right now the single most exciting winemaking area in the United States.” Why is this little wine region, [...]
On April 10, Bree Boskov MW of the Oregon Wine Board presented an Introduction to Oregon Wine Master Class. In the class, she touched on climate, soils and AVAs of Oregon as well as key selling points. This webinar and other trade education materials are also available on the Oregon Wine Resource Studio. [...]
Summary: A near ‘Miracle March’ played out bringing cooler and wetter conditions to the majority of the western US. A complete shift from the dominant ridge pattern in the first half of the winter to troughs over the eastern Pacific allowed for a more typical storm track. Decent snowpack development lowered drought conditions temporarily but [...]
2017-2018 OWB Funded Research: Determination of Pre- and Postveraison Water Status Targets for Deficit Irrigation of Pinot Noir in a Warm ClimateKai McMurtry
Dr. Alexander Levin, asst. professor, Dept. of Horticulture, OSU and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Importance to the Oregon Wine Community Competition for freshwater resources is increasing throughout the American West, and there is continued pressure [...]
Are you struggling to find a distributor in California and/or New York? Perhaps you're simply interested in learning about new distribution opportunities for your brand? The Oregon Wine Board has received feedback from small to medium-sized wineries across the state that you'd like additional support in finding opportunities for distribution. While researching solutions for this prevalent concern, we [...]
2017-2018 OWB Funded Research: Clonal Evaluation of Grape Powdery Mildew Resistance in a Heritage Pinot noir Clone and Comparative Wine Fermentation, Chemical and Sensory AnalysisKai McMurtry
Dr. Ron Runnebaum, asst. professor, Dept. of Viticulture & Enology, UC Davis, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program.Click edit button to change this text. Importance to the Oregon wine community: Powdery mildew is historically the number one disease [...]
Executive Summary Economic Value The sum of all economic activity in Oregon related directly or indirectly to wine is over $5.61 billion, which as compared to when the last time this study was conducted in 2013 was $3.35 billion. In 2016, estimated wine-related and induced jobs in Oregon totaled 29,738; related wages topped $1 billion. Other [...]
Oregon winemakers' economic impact figures reveal impressive growth from the work of Oregon vintners in 2016.
Techniques for Managing High-Vigor Vineyards The bountiful natural terroir of Oregon has left many vineyards with excessive vegetative growth. High vigor can lead to a host of deleterious effects on grape and wine quality. Many grapegrowers annually employ intensive remedial canopy management techniques in response to high-vigor issues. The speakers in this session will address [...]
Powdery Mildew Management Come to this session to explore powdery mildew management for the 2018 growing season, fungicide resistance management, and cultural, registered synthetic and alternative product management tactics. Questions such as what producers can do now, when to start your program this season and how to manage your program for maximum efficacy will be [...]
Master Marketing Automation to Increase DTC Sales Marketing automation can help wineries reach customers at the right time with the right content. Historically, setting up automation has been complicated, labor intensive, and costly. But times are changing, and creating automation workflows is made easier through applications wineries may already have in use, including Square [...]
Labor Supply: A West Coast Perspective This session will focus on trends and the future of labor availability as it relates to the West Coast grape and wine industry. Carlos Castañeda from La Alianza in California will present on the history, Washington DC politics and current West Coast labor situation. Tony Viramontes of Jackson Family [...]
2018 Oregon Wine Symposium | Producing High-Quality Sparkling Wine: An Exploration from Farming to TirageBree Boskov
Producing High-Quality Sparkling Wine: An Exploration from Farming to Tirage Emma Rice, director of production and sales of Hattingley Valley UK will moderate the panel and inform attendees on considerations for developing a luxury quality sparkling region. Belinda Kemp, research professor at Brock University, Ontario, will present research on exploring leafpulling techniques for quality and [...]
Benchmarking for Wine Business Profitability This session will present ways in which wineries and growers can utilize benchmarking to gauge and improve the performance of their companies. Tim Hanni, MW will launch Oregon Wine Board’s Grape & Wine Profit & Sales Channel Calculator tool, the first of its kind and available to all Oregon [...]
Alcohol's Influence on Sensory Development The impact of grape ripening has numerous significant chemical and sensorial aspects of wine. Seasonal variation, vineyard location, and grape variety all impact the extent of ripening, commonly referred to as “hang time,” that can occur. Within the past 10 years, the production of higher ethanol content wines from [...]
State of the Industry Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian [...]
Distribution Round Table: How to Engage & Support Your Distributors This session will feature a panel of distributors from varied backgrounds that will inform attendees on how to navigate the distributor landscape with a focus on distributors engagement and how to support your distributors to increase sales and market presence. [...]
OWA and OWB Presentations Learn about the important projects and programs being conducted to help your business at both the Oregon Winegrowers Association (OWA) and the Oregon Wine Board (OWB). The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory [...]
2018 Oregon Wine Symposium | Dynamic Pricing: The Art & Science of Pricing to Increase the Economic Health of Your Wine BusinessBree Boskov
Dynamic Pricing: The Art & Science of Pricing to Increase the Economic Health of Your Wine Business Dr. Steven Cuellar of Sonoma State University Wine Economics will present and lead a panel discussion on the importance of understanding consumer perspectives surrounding value pricing differences and having flexible pricing strategies to increase sales and move [...]
Climatology Report This highly anticipated session is back again for 2018. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2017 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2018 vintage. Speaker Bios Dr. Greg Jones, director [...]
What’s Next for Oregon? Exploring Oregon’s Changing Wine Landscape Industry experts will explore statewide considerations for quality and growth and discuss how Oregon wine can grow and rise to the next level of market success. Bree Boskov, a Master of Wine and wine industry consultant specializing in wine trade education development, will moderate this panel [...]
Awards Ceremony Luncheon The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to members of the Oregon wine community, both pioneers and newcomers, [...]
Examining the Role of Oxygen as it Informs Chardonnay Styles Glutathione, a natural grape antioxidant, can protect the aroma and flavor of white and rosé wines and prevent premature aging. The glutathione content in grapes indicates their antioxidant potential, and can be influenced by a number of factors including soil nitrogen, vineyard practices and grape [...]
Strategies of Channel Management With diverse and varying margins, how does a winery decide how to build and manage sales channels to maximize both profit and brand? Wholesale selling in off-premise independent versus chains, on-premise by the bottle or by the glass, direct-to-consumer channels – what path or paths should you take with your [...]
2018 Oregon Wine Symposium | Understanding Control Points from Crush Pad to Barrel in the Minimal-Intervention CellarBree Boskov
Understanding Control Points from Crush Pad to Barrel in the Minimal-Intervention Cellar Low-intervention and ‘natural’ wines have carved out a category for themselves in the wine market, leading to increased interest in these practices among both consumers and producers alike. Within this wine segment, winemaking methods are widely variable, and the resulting wine styles diverse. [...]
Success Strategies for Increasing Wine Tourism Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for [...]
After a few dry winters, the 2016-17 winter provided ample rain and snowpack statewide. The winter gave way to a relatively cool and wet spring compared to the last few years. As a result, bud break in Oregon started closer to normal in mid-April. The spring warmed up with record heat in late May that [...]
PORTLAND, March 13, 2018 — Drink fine Oregon wines till your heart’s content when 50 Oregon winemakers descend on Los Angeles for Oregon Wine Trail, a one-day event on April 24 at The Line Hotel in Los Angeles. Hosted by the Oregon Wine Board, the event will feature artisan winemakers and their hand-crafted wines partnered [...]
Summary: The ridge pattern that brought drier and warmer conditions from December through most of February to the western US has shifted west and south allowing for a return of winter. Welcomed rain and snow has helped lower drought conditions but not enough to make up the dry winter so far. Cooler conditions have also [...]
Nine people were recognized as industry leaders at the 2018 Oregon Wine Symposium
Summary: For the majority of the month of January the persistent ridge of high pressure over the eastern Pacific continued bringing warm and dry conditions throughout the western US. As a result, many regions across California, Nevada, Arizona and Oregon have less than 40% of their normal snowpack. While the ridge has shifted slightly from [...]
2017-2018 OWB Funded Research: Grape Powdery Mildew Management – A Fungicide Timing and Selection ConundrumJess Willey
Dr. Walt Mahaffee, Research Plant Pathologist USDA-ARS-HCRL, has prepared the update below. Other researchers include Tara Neill, USDA, Brent Warneke, Oregon State University, and Lindsey Thiessen, North Carolina State University. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Objectives The main objective of this [...]
The 2018 Direct to Consumer report from ShipCompliant and Wines & Vines can be found here. A few highlights of interest to Oregon wineries include: Total wine volume sold direct, measured in dollars, grew 15.5% in 2016 versus the prior year; Oregon’s dollar volume trended up 34.9%; Oregon's growth compares favorably versus Napa (+14.1%), Sonoma [...]
For those wanting to take a deep dive into technical aspects of viticulture and enology in the wine industry, the Oregon Wine Symposium will offer learning opportunities from industry experts down the road and four experts from across the globe, providing educational opportunities for even the most seasoned wine professionals and students alike. As well [...]
Summary: A persistent ridge of high pressure over the west in December produced strong inversions and stagnant air resulting in cooler conditions in the valleys and warmer conditions in the mountains. Another result of the ridge is that the month will go down as one of the driest Decembers on record in many locations in [...]
2017-2018 OWB Funded Research: Determining the Role of Auxin-Response Factor 4 in the Timing of Ripening Initiation in Vitis viniferaJess Willey
Dr. Laurent Deluc, associate professor of grape genomics at OSU and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program, as well as from the Erath Family Foundation and the Fermentation Initiative. Timing of the ripening phase is a [...]
PORTLAND, Jan. 3, 2018 — The votes have been cast, the results have been tallied, and City Winery Restaurant Group has emerged the winner of the 2018 Oregon Wine A-List Wine Program of the Year. The Wine Program of the Year winner sets a standard of excellence for an Oregon wine restaurant program with its [...]
Understanding Consumer Wine Perceptions with Tim Hanni MW Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention. [...]
Summary: November was relatively cool and wet from central California throughout most of the PNW, while warm and very dry from southern California across into the Great Basin and Rockies. A persistent ridge over the eastern Pacific and western US will keep things clear, dry and seasonal to warmer than average in the west for [...]
Summary: October was relatively cool and wet north, while warm and very dry south. Dry conditions and high winds fanned devastating fires across California. Growing season heat accumulation ended up near average in eastern Washington/Oregon, while 5-20% up elsewhere. Degree-day totals for 2017 ended up similar to 2013, 2014, and 2016 for most locations. Current [...]
Summary: Typical variability in September temperatures with the onset of fall conditions evident throughout the western US. Mixed rainfall amounts, with most of it welcomed at the end of a dry run of 45-90 days in the west. Current conditions favor cool to seasonal temperatures and drier than average conditions in October throughout the western US. Rains [...]
For 2017-2018, the OWB allocated $350,000 for the support of these research grants. Investigators are just beginning their research for the 2017-18 year. Updates on the projects will be reported throughout the year. Below are summaries on what each investigator will be researching and what they hope to find. Laurent Deluc, Associate Professor, Department of [...]
September 20, 2017, Portland, OR. . . Registration is now open for the 2018 Oregon Wine Symposium, to be held Feb. 20-21 at the Oregon Convention Center. Presented by the Oregon Wine Board, Oregon Winegrowers Association and Pihl Excavating, the Symposium comprises two full days of industry thought leaders and experts covering the most relevant [...]
The Oregon Wine Board and Oregon Wine Press have announced the nomination process is now open for the 2018 Oregon Wine A-List Awards. The program recognizes restaurants around the world for their support of Oregon wine and appreciation of the state’s diverse regions, varietals and producers. Last year, 122 fine dining establishments across the globe [...]
Summary: Dominant high-pressure ridge produced record heat events and seasonally dry conditions in August in the majority of the western US. Current conditions favor continued warmer than average and drier than average conditions in September throughout the western US. Extended forecast calls for much of the same, no indication at this point for anything other than [...]
PORTLAND, August 29, 2017 – Oregon Wine Board released its Oregon Vineyard and Winery Census Report, pointing to steady gains in many areas of the state’s wine industry. The annual report is an exhaustive study conducted by Southern Oregon University Research Center (SOURCE), with growth in the wine industry most readily seen in case sales [...]
July largely held true to forecast, although it ended with the start of one of the most extreme heat waves in decades in the PNW. Overall July ended up generally warmer than the 1981-2010 average for the majority of the western US (Figure 1). Areas in the northern Rockies saw the warmest conditions of 4-5°F [...]
2016 saw increases in domestic sales for Oregon wine alongside reduced vineyard production. The leader in vineyard planted acreage and production remains Pinot noir accounting for 64% of all planted acreage and 57% of production. Yields were mixed with varieties such as Pinot blanc, Pinot gris, and Pinot noir seeing reductions, with varieties including Riesling, [...]
PORTLAND, August 16, 2017 – If you’re sensing the Oregon wine industry is on a massive tear lately, it’s not just a funny feeling—it’s fact backed up by ringing cash registers, too. An August 2017 report published by Nielsen on 12-month scanner store sales data ending July 2017 reflects Oregon wine sales over the past [...]
The heat was on in June … partially. After a very cool period around the 10th of the month, conditions changed rapidly with a warm up that saw the first major heat spike of the year between June 16-19. The majority of the western US ended up warmer than normal during the month of June [...]
2016-2017 OWB Funded Research: Determining the Role of Auxin-Response Factor 4 in the Timing of Ripening Initiation in Vitis viniferaJess Willey
Dr. Laurent Deluc, associate professor of grape genomics at OSU and OWRI, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program, as well as from the Erath Family Foundation and the Fermentation Initiative. Understanding the factors that control grape berry [...]
The month of May brought warmer conditions, but more importantly no major frost impacts. Northern California and the Sierra Nevada’s, northward and west of the Cascades in Oregon and Washington were warmer than normal for the month (1-3°F) (Figure 1). Areas from central to southern California and eastern Washington and Oregon were close to normal [...]
Dr. Paul Schreiner, research plant physiologist, USDA-ARS and Oregon Wine Research Institute, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. Objectives Paul Schreiner, USDA, and a team of researchers (Tian Tian, Patty Skinkis, James Osborne, Elizabeth Tomasino and Michael Qian [...]
2017 Secrets to Growing DTC Wine Sales - Videocast Silicon Valley Bank's Rob McMillan leads an interactive discussion on the latest growth trends in direct-to-consumer wine sales and a review of SVB's 2017 Direct-to-Consumer Wine Survey. Nearly 1,200 wineries participated in the survey. The discussion includes insights on: Conversion rates of visitors to [...]
Cool and relatively wet conditions continued throughout the western US in April. The general pattern in temperatures in April was cooler than normal from central California eastward to Utah and northward into nearly all of Oregon, Washington and Idaho (Figure 1). Temperatures in this area were 0.5-3.5°F below normal while southern California across the desert [...]
2016-2017 OWB Funded Research: Identifying Compound(s) Responsible for Off-flavors Associated with “Stressed Vine Syndrome” in Pinot noirJess Willey
Dr. Michael C. Qian, of the Department of Food Science and Technology, Oregon State University and Oregon Wine Research Institute, has prepared the update below. This project receives funding from the Oregon Wine Board as part of its viticulture and enology research grant program. One of the increased concerns of the Oregon wine industry is [...]
The 2017 Direct to Consumer report from ShipCompliant and Wines & Vines can be found here. A few highlights of interest to Oregon wineries include: Total wine volume sold direct, measured in dollars, grew 18.5% in 2016 versus the prior year; Oregon’s volume trended up 14.6%; This channel continues to be important for Oregon wineries [...]
FOR IMMEDIATE RELEASE: May is Oregon Wine Month, 31 days officially dedicated to Oregon wine tasting, wine learning and wine loving. Now in its sixth year and presented by the Oregon Wine Board, Oregon Wine Month is an opportunity to experience and celebrate the quality and diversity of Oregon wine through unique events and experiences [...]
Instead of roaring like a lion, March provided generally warm conditions and variable precipitation amounts for much of the west. The question is whether the rhyme will hold and April will behave like a lamb? The general pattern in temperatures for the western US in March was largely warmer than normal except right along the [...]
Grape Powdery Mildew Management—A Fungicide Timing and Selection Conundrum Walt Mahaffee, USDA, and Brent Warneke, Oregon State University, are researching how to improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries. This research will determine the most effective fungicide application timing with relation to grape [...]
A complete weather and climate forecast compiled by Greg Jones for Spring 2017
Oregon Winegrowers Association Update The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard [...]
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site: Soils, Rootstalks, Varieties and Management StrategiesBree Boskov
The Myth of Terroir and Understanding Your Site: Soils, Rootstalks, Varieties and Management Strategies A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately [...]
Tracking and Reducing Winery Water Usage Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste [...]
2017 Oregon Wine Symposium | Work With: Managing and Supporting Your Distributors for Long-Term SuccessBree Boskov
Work With: Managing and Supporting Your Distributors for Long-Term Success Once you find a distributor the journey has just begun. Attendees will learn methods for supporting and managing distribution partners to create profitable, productive relationships, techniques to make their own backyard their strongest market, and tactics for moving beyond home base. Strategies will be shared [...]
Climatology Report Dr. Greg Jones, professor and research climatologist at Southern Oregon University, shares a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage. View the Session Recording Browse the Session Presentation Speaker Bios Dr. Greg Jones is the [...]
Creating a Sustainable Business A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing [...]
2017 Oregon Wine Symposium | Coping Strategies for a Warmer Climate: Irrigation and Canopy ManagementBree Boskov
Coping Strategies for a Warmer Climate: Irrigation and Canopy Management Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences [...]
Embracing Vintage Variation in the Winery Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of [...]
New Insights into Preventing Brettanomyces Spoilage Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. [...]
Red Blotch Disease: Detection, Vector and Spread As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch [...]
Walk the Talk: Bringing Your Brand to Life in the Tasting Room Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists [...]
Measuring and Maximizing Your Wine Club and Events You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from [...]
Social Plus: Bringing your Brand to Life in the Digital World Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and [...]
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Quality Standards for Oregon Pinot NoirBree Boskov
The Low Down on High Yields: Challenging Yield-Quality Standards for Oregon Pinot Noir Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the [...]
State of the Industry Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year. View [...]
Assessing the Health of Your Business A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger [...]
Oregon Wine Board Update The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the successes accomplished this past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year. View the Session Recording Browse the Session [...]
2017 Oregon Wine Symposium | Bullseye! Developing Your Brand Identity and Targeted Distribution StrategyBree Boskov
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align [...]
Introduction Video Letter from Michelle Kaufmann in the February 28, 2017 Grapevine Newsletter
The Oregon wine industry honored some of its most esteemed leaders, as nominated by their peers, during the Oregon Wine Symposium Awards Luncheon on Feb. 22. More than 1,900 wine industry professionals were in attendance to celebrate their accomplished colleagues throughout the state who have unequivocally championed the advancement of Oregon wine. Eight awards in six categories were presented.
2016-17 OWB Funded Research: Integrative studies of vector-related field epidemiology for grapevine red blotch-associated virusJess Willey
Grapevine virus diseases are of serious concern for vineyard managers and winemakers in all Western production regions. Grapevine red blotch-associated virus (GRBaV) impacts grape berry quality. Growers and scientists alike have noticed a consistently lower °Brix at harvest of infected vines, resulting in removal of symptomatic vines from vineyards. What's more concerning is that GRBaV [...]
The 2017 Oregon Wine Symposium starts one week from today, running Feb. 21-22 at the Oregon Convention Center in Portland. As the largest wine industry event in the Pacific Northwest, the 2016 program drew more than 1,700 wine industry professionals.
Many Oregon winegrape growers use sustainable management practices to create some of the world’s best wines while also protecting the environment. These practices keep the soil on their fields and out of Oregon’s waterways, in accordance with state law.
A complete weather and climate forecast compiled by Greg Jones for Winter 2016-2017.
2016-17 OWB Funded Research: Statewide Crop Load Project Continues Long-Term Research to Understand the Complex Yield-Quality RelationshipJess Willey
The Statewide Crop Load Project is a long term industry-collaborative study that scientifically evaluates the impact of yield on wine quality across Oregon vineyards. The project focuses on Pinot noir, as a recent study in Oregon indicated that it is more commonly crop thinned to specific yield goals in an attempt to reach a higher [...]
A complete weather and climate forecast compiled by Greg Jones for Winter 2016-2017.
Program recognizes restaurants that feature a diversity of Oregon wines, varieties and regions
Innovation and Adapting to Long Term Challenges Drive 2017 Oregon Wine Symposium Viticulture and Enology ContentAllen Rowland
Innovative techniques and new research to help growers and winemakers adapt to change will drive the conversations at the 2017 Oregon Wine Symposium, Feb. 21-22 at the Oregon Convention Center in Portland.
A complete weather and climate forecast compiled by Greg Jones of Southern Oregon University for Winter 2016-2017.
Oregon’s Willamette Valley Wins Wine Enthusiast’s Prestigious 2016 Wine Star Award for “Wine Region of the Year”Allen Rowland
Portland, Ore. (November 10, 2016) Today, Wine Enthusiast Magazine, an esteemed, internationally-recognized wine publication for oenophiles, announced Oregon’s Willamette Valley as its 2016 Wine Region of the Year for its annual Wine Star Awards.
A weather and climate summary and forecast compiled by Southern Oregon University's Greg Jones for the Fall/ Winter 2016 season.
A weather and climate summary and forecast compiled by Southern Oregon University's Greg Jones for the Harvest 2016 season.
2016-2017 OWB Funded Research: Impact of pre-fermentation cold soak conditions on microbial populations and consequences for wine aromaAllen Rowland
The proposed research investigates how cold soak conditions could be manipulated to encourage or discourage growth of certain yeast and the consequences for wine aroma.
Symposium features the most relevant topics in viticulture, enology and wine business
A weather and climate summary and forecast compiled by Greg Jones of Southern Oregon University for Summer Season through Harvest 2016.
New sales and training website will help Oregon wineries create strong brand ambassadors
A complete weather and climate forecast archive for March 8, 2014 through August 5, 2016.
2016-2017 OWB Funded Research: Molecular and biochemical analysis of phenolic acid decarboxylase from Brettanomyces yeast isolatesAllen Rowland
This project will characterize the role of Brettanomyces metabolism on wine aroma and flavor through molecular analysis of the PAD enzyme.
This research will improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries.
2016-2017 OWB Funded Research: Determine the role of Auxin-Response Factor in the timing of ripening initiation in Vitis ViniferaMichelle Tresemer
This research addresses the fundamental question of what is the genetic basis of the ripening initiation in grape berries. Compelling evidence has led to identify one regulatory gene that might be involved in the ripening phase.
Events, activities and promotions provide something for everyone this May
Events, activities and promotions fill a month-long festival of Oregon’s wine diversity and quality
2016-2017 OWB Funded Research: A Researcher-Industry Partnership to Understand the Yield-Quality Relationship in Cool Climate Pinot noir and Chardonnay ProductionAllen Rowland
This research will improve the efficiency of grape production by optimizing fungicide selection and timing to manage powdery mildew of grape berries.
This knowledgeable panel shares strategies on diversifying and balancing your sales efforts across channels by evaluating your brand’s point in its lifecycle, and how to leverage your unique assets to develop a profitable growth plan.
Designed specifically for growers, industry icons Kevin Chambers, Dick Shea, Dai Crisp, Dick Boushey and Marty Clubb share their insights on producing exceptional grapes and branding your vineyard.
International wine consultant, Clark Smith, discusses a wines appetite for oxygen throughout its life span. Oxygen considerations when making white wine and Pinot noir will be presented.
The Oregon Wine Board will bring you up to date on recent activities, programs and tools. You will also hear about marketplace insights and trends shaping the business environment for Oregon wine.
Jerry Lohr, Michael Moore and Bob Martin guide day two of the symposium through research and experimentation vital to advancing Oregon’s wine industry. New practices rooted in science will continue to yield improvements and drive innovation.
Andy Gallager and Scott Burns delve into the fascinating geological history of Oregon and how past events shaped Oregon’s landscape and defined what we know as our AVAs.
2016-2017 OWB Funded Research: Identifying compound(s) responsible for off-flavors associated with “Stressed Vine Syndrome” in Pinot NoirAllen Rowland
This research by Michael Qian explores compound(s) responsible for off-flavors associated with Stressed Vine Syndrome in Pinot Noir.
Sessions on Feb. 24 to Feature Spanish Interpretation Services
2016-2017 OWB Funded Research: Comparing Nitrogen Fertilization in the Vineyard versus Supplementation in the Winery on Quality of Pinot noir and Chardonnay Wines and Productivity in the VineyardAllen Rowland
This research by Paul Schreiner addresses the fundamental issue of enhancing wine quality through the increase or decrease of nitrogen levels in various stages of production.
The 2016 Oregon Wine A-List program expands to recognize more restaurants with outstanding Oregon wine.
Industry continues steady growth with planted acres, tonnage and a 9% sales increase leading the charge
Portland, Ore. (Dec. 16, 2015) – The Oregon Wine Board will host the 2016 Oregon Wine Symposium on Feb. 23-24 at the Oregon Convention Center in Portland.
Portland, Ore. (Nov. 18, 2015) – The Oregon Wine Board announced today that registration is open for the 2016 Oregon Wine Symposium, the premier educational event and trade show for the Northwest wine community.
Following the identification in 2012 of Grapevine Red Blotch-associated Virus (GRBaV), substantial efforts have been made to investigate the occurrence and spread of the disease in Oregon vineyards.
Oregon wine industry’s top restaurants, wine director nominated by public
OWB features Oregon Wine A-List Restaurant of Year at Smoked! event Sept. 19
Annual census reports 39% jump in production; sales leap 11%
May 1 kicks off a month-long celebration of Oregon wine
Lifetime Achievement, Founders and Industry Service Award Recipients Named
Delivering useful business information will be a key focus of the 2015 Oregon Wine Symposium held Feb. 24 and 25 at the Oregon Convention Center in Portland.
Located in Northeastern Oregon, within the Walla Walla Valley AVA
Providing new perspectives on key issues in viticulture and enology is an important aspect of the 2015 Oregon Wine Symposium held Feb. 24 and 25 at the Oregon Convention Center in Portland.
The Oregon wine industry continues to substantially grow its contribution to the state’s economy according to a study released by the Oregon Wine Board today.
The sum of all economic activity in Oregon related directly or indirectly to wine is over $3.35 billion. The net economic contribution, a measure of value added, is $1.7 1 billion. Other notable statistics are included in this study.
Kathy Byrd of Young's Market Company shares tools and tips about off premise chain and specialty retail distribution in Washington at an OWB workshop in Salem, Oregon on Sept. 9 2014
Bill Sciambi, 30-year veteran of the wholesale wine industry, hosts this workshop on how to develop a strategic plan for selling your wines, as well as how to manage priorities and expectations when it comes to wholesale distribution.
In part three of this workshop hosted by Bill Sciambi, 30-year veteran of the wholesale wine industry, he presents a cost/benefit analysis of distributing to the East Coast.
In part two of this workshop presented by Bill Sciambi, 30-year veteran of the wholesale wine industry, he discusses in depth what to expect from the distributor.
The sum of all economic activity in Oregon related directly or indirectly to wine is over $2.7 billion. The net economic contribution, a measure of value added, is $1.56 billion. Some other key statistics are included in this article.
The sum of all economic activity in Oregon related directly or indirectly to wine is over $1.4 billion. The net economic contribution, a measure of value added, is $996 million. Some other key statistics are included in this article.