Industry Resources

Sustainability: An Oregon Winegrowers Story - Mini Session with LIVE LIVE has been working for a quarter of a century to build community around a shared vision for low-input agriculture, fair labor practices, and a sustained economy. What does this mean and why is it more important than ever? Join this session with Chris [...]

Spice Up the Inbox: Email Marketing for Customer Acquisition & Retention - Mini Session with WineDirect With lower tasting room traffic on the horizon in 2021, it’s imperative for wineries to diversify their channels to find – and keep – new customers. In this session, Adrienne Stillman, Marketing Director for WineDirect, and Kim Kramer, [...]

Driving Direct-to-Consumer Wine Sales in 2021 - Mini Session with Commerce7 Despite the challenges 2020 presented, ecommerce wine sales grew significantly throughout the year. Looking ahead, this channel shows no signs of slowing. This session, presented by Commerce7, will dive into the latest industry and ecommerce trends, and provide insight into how wineries can [...]

Navigating The Alternative Packaging World - Mini Session with Saxco A look at innovative options and containers with Saxco’s packaging experts with a focus on a new Keg options we have for the wineries and also explore, small formats (375ml) and RTD containers. View the Session Recording Speaker Bios Renee [...]

Industry Awards Ceremony | Celebración de los galardones de la industria The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. See a full list of past recipients [...]

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OWB Education Update and Linfield Labor Survey Presentation | Actualización de la educación del OWB y presentación de la encuesta laboral de Linfield Bree Stock MW, the Oregon Wine Board's education director, will present a year in review of industry and trade education content delivered by the OWB. Bree will then co-present results from [...]

Oregon Winegrowers Association Updates View the Session Recording Speaker Bios Jana McKamey is responsible for strengthening and representing the Oregon wine industry’s voice in regulatory and government affairs matters at the federal, state and local levels. She oversees day-to-day operations in support of the association's mission. Jana has nearly [...]

Industry Updates: OWB Communications, Vineyard & Winery Report, Government Affairs In this three-part session, hear important updates on three areas of interest to the Oregon wine industry. First, Sally Murdoch from the OWB will provide an overview of upcoming media relations efforts in support of Oregon wine. She will be joined by guests Katherine [...]

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Oregon Wine Brand Reveal - Presented by OWB Join the Oregon Wine Board and Watson Creative for the first complete reveal of the new Oregon Wine brand. Developed with input from industry members statewide, this complete brand refresh will form the basis of the Oregon Wine Board's consumer marketing nationally and internationally for years [...]

Oregon Wine Board: Strategic Plan Update The Oregon Wine Board Directors and management team have spent the past several months reviewing and revising the OWB’s strategic plan, heavily based on input from industry members and groups. Hear what input was given and how that is shaping the direction the OWB plans to take over [...]

Oregon Winegrowers Association Update The Oregon Winegrowers Association, the industry’s premier statewide advocacy organization, will update you on important leadership and governance changes; the advantages of being part of the OWA community; and how the OWA is working to protect and enhance the investment in your business through its work on legislative advocacy priorities, [...]

Oregon Wine Board Marketing & Communications Update Learn about the Oregon Wine Board’s new strategic plan for marketing & communications, and how that will influence the direction of the OWB’s marketing plans for the upcoming year. View the Session Recording Browse the Session Presentation Speaker Bios [...]

Climatology Report This highly anticipated session is back again for 2020. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a review of the weather, climate, grape growing, and production characteristics for the 2019 vintage as well as an update on current conditions and a forecast [...]

Wine Industry M&A Trends - Past, Present and Future Wine industry financial expert Kevin O’Brien will deliver local and global perspectives on the recent wave of wine industry mergers and acquisition transactions. The presentation will leverage global data and research with a particular focus on the drivers of such activity, insights on current market [...]

Oregon Wine Industry Awards The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to five members of the Oregon wine community in [...]

Total Workplace Health Safety in Oregon This seminar will address the key objectives delivered within the Oregon Total Workplace Health Alliance Training and current OSHA rules surrounding the wine industry workplace, while expanding on specific workplace solutions illustrating examples employed by real organizations. The Oregon Total Worker Health Alliance is comprised of the Oregon [...]

State of the Industry The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true? View the Session Recording [...]

Know Your Visitors: Find and Attract Quality Wine Tourists Statewide research conducted in 2018 by the University of Oregon and Destination Analysts aimed to answer these questions: Who is Oregon’s wine tourist? What do they want from their time in our wine regions? How can wineries best suit their needs? This session shares findings from [...]

OWA Presentation, OWB Research Update and Red Blotch Research Funding Appeal The Oregon Winegrowers Association, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance [...]

Connect, Invite, Close: The Art of Selling The wine club is the bread and butter of your business, so selling memberships is priority number one. But many wineries are hesitant to ask for the sale. Join Susie Tucker of VingDirect as she explains the art of selling through connection. VingDirect’s BME (“Beginning, Middle, End”) [...]

Engage & Infotain: Simple and Successful Social Media Strategies for Your Business Social media can be overwhelming, but it doesn’t have to be. Ultimately, you are in control of how you use social media and the impact it has on your business. This seminar is a “tips and tricks” oriented session on how to [...]

Three Tiers for Fears: Get Out of the Cellar and Be a Seller Selling wine in the three-tier system has never been easy, but the game has changed and competition is more fierce than ever. Winemakers must leverage their knowledge and clout to make the most of supplier visits. Learn sales strategies that work, how [...]

The Bottom Line - How Understanding COGS Can Increase Your Profitability Understanding your cost of goods sold (COGS) is important to your craft. Armed with this knowledge, you might find a little extra room in your budget to invest in that special project to take your wines to the next level. You won’t know [...]

Oregon Wine Industry Awards Ceremony The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to members of the Oregon wine community, both pioneers [...]

Shaping Brand Architecture for Strategic Success A focused and well-composed brand architecture can be the building block that leads from first time brand engagement to long term brand loyalty. This panel will discuss brand architecture by exploring how strong wine brands are built for long term success. The conversation will explore the composition of [...]

Metrics that Matter: How to Leverage 2018 Data to Drive 2019 Success Tracking metrics sharpens your analytical skills and this workshop will show you how to put these new skills into practice immediately back at your own winery. Lesley Berglund, creator and director of WISE Academy, will lead this hands-on session. Hear from Jim [...]

Outlook on the Wine Sector: Managing the Changing Generational Demographics and Market Dynamics If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business [...]

Attract and Retain: Best HR Practices and the Oregon Wine Industry Salary Survey This seminar will share results from the recent Oregon Wine Industry Salary Survey conducted by Linfield College professor Jeff Peterson, followed by an exploration of how innovative leaders attract and retain the best team members. The discussion will include proven compensation [...]

Keynote: Introducing the Business of Sustainable Wine Sandra Taylor is an international expert on environmental, social and agricultural supply chain sustainability, and the author of The Business of Sustainable Wine. She will speak about global trends and local opportunities in brand equity building and sustainability in the wine industry. View the Session Recording [...]

Techniques for Managing High-Vigor Vineyards The bountiful natural terroir of Oregon has left many vineyards with excessive vegetative growth. High vigor can lead to a host of deleterious effects on grape and wine quality. Many grapegrowers annually employ intensive remedial canopy management techniques in response to high-vigor issues. The speakers in this session will address [...]

Powdery Mildew Management Come to this session to explore powdery mildew management for the 2018 growing season, fungicide resistance management, and cultural, registered synthetic and alternative product management tactics. Questions such as what producers can do now, when to start your program this season and how to manage your program for maximum efficacy will be [...]

Master Marketing Automation to Increase DTC Sales Marketing automation can help wineries reach customers at the right time with the right content. Historically, setting up automation has been complicated, labor­ intensive, and costly. But times are changing, and creating automation workflows is made easier through applications wineries may already have in use, including Square [...]

Labor Supply: A West Coast Perspective This session will focus on trends and the future of labor availability as it relates to the West Coast grape and wine industry. Carlos Castañeda from La Alianza in California will present on the history, Washington DC politics and current West Coast labor situation. Tony Viramontes of Jackson Family [...]

Producing High-Quality Sparkling Wine: An Exploration from Farming to Tirage Emma Rice, director of production and sales of Hattingley Valley UK will moderate the panel and inform attendees on considerations for developing a luxury quality sparkling region. Belinda Kemp, research professor at Brock University, Ontario, will present research on exploring leaf­pulling techniques for quality and [...]

Benchmarking for Wine Business Profitability This session will present ways in which wineries and growers can utilize benchmarking to gauge and improve the performance of their companies. Tim Hanni, MW will launch Oregon Wine Board’s Grape & Wine Profit & Sales Channel Calculator tool, the first of its kind and available to all Oregon [...]

Alcohol's Influence on Sensory Development  The impact of grape ripening has numerous significant chemical and sensorial aspects of wine. Seasonal variation, vineyard location, and grape variety all impact the extent of ripening, commonly referred to as “hang time,” that can occur. Within the past 10 years, the production of higher ethanol content wines from [...]

State of the Industry Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian [...]

Distribution Round Table: How to Engage & Support Your Distributors  This session will feature a panel of distributors from varied backgrounds that will inform attendees on how to navigate the distributor landscape with a focus on distributors engagement and how to support your distributors to increase sales and market presence. [...]

OWA and OWB Presentations Learn about the important projects and programs being conducted to help your business at both the Oregon Winegrowers Association (OWA) and the Oregon Wine Board (OWB). The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory [...]

Dynamic Pricing: The Art & Science of Pricing to Increase the Economic Health of Your Wine Business Dr. Steven Cuellar of Sonoma State University Wine Economics will present and lead a panel discussion on the importance of understanding consumer perspectives surrounding value pricing differences and having flexible pricing strategies to increase sales and move [...]

Climatology Report This highly anticipated session is back again for 2018. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2017 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2018 vintage. Speaker Bios Dr. Greg Jones, director [...]

What’s Next for Oregon? Exploring Oregon’s Changing Wine Landscape Industry experts will explore statewide considerations for quality and growth and discuss how Oregon wine can grow and rise to the next level of market success. Bree Boskov, a Master of Wine and wine industry consultant specializing in wine trade education development, will moderate this panel [...]

Awards Ceremony Luncheon The Oregon Wine Industry Awards honor people who have gone above and beyond the call of duty to help advance our community. Their hard work and dedication is essential for our industry’s continued success and growth. This year, recognition is given to members of the Oregon wine community, both pioneers and newcomers, [...]

Examining the Role of Oxygen as it Informs Chardonnay Styles Glutathione, a natural grape antioxidant, can protect the aroma and flavor of white and rosé wines and prevent premature aging. The glutathione content in grapes indicates their antioxidant potential, and can be influenced by a number of factors including soil nitrogen, vineyard practices and grape [...]

Strategies of Channel Management With diverse and varying margins, how does a winery decide how to build and manage sales channels to maximize both profit and brand? Wholesale selling in off-premise independent versus chains, on-premise by the bottle or by the glass, direct-to-consumer channels – what path or paths should you take with your [...]

Understanding Control Points from Crush Pad to Barrel in the Minimal-Intervention Cellar Low-intervention and ‘natural’ wines have carved out a category for themselves in the wine market, leading to increased interest in these practices among both consumers and producers alike. Within this wine segment, winemaking methods are widely variable, and the resulting wine styles diverse. [...]

Success Strategies for Increasing Wine Tourism Distinguished professor of wine and professor of management at Sonoma State University, Dr. Liz Thach, MW, will present her global research on wine regions that have successfully integrated wine tourism into their sales channel. Morgen McLaughlin, Executive Director of Willamette Valley Wineries Association, and former Executive Director for [...]

Oregon Winegrowers Association Update The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard [...]

Creating a Sustainable Business A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing [...]

Assessing the Health of Your Business A healthy business creates value that can be reinvested to create more value.  Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger [...]

Oregon Wine Board Update The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the successes accomplished this past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year. View the Session Recording Browse the Session [...]