Optimizing Your Hospitality Experience for Today’s Guests: An Interactive Workshop for DTC Leaders
Hospitality is not only about service—it’s a strategic tool that expresses your brand, drives sales, and builds long-term guest relationships. This session is designed for winery owners and managers responsible for designing the tasting room visitor experience, prompting an evaluation of their full guest journey—from pre-visit touchpoints to on-site experiences and post-visit follow-up—and explore how each element can meet today’s diverse guest expectations while staying true to your winery’s brand, values, and vision.
The first portion features a panel of DTC leaders representing wineries of different regions, sizes, and models, sharing how they assess and evolve their hospitality programs for results. The second half is an interactive workshop guiding participants through a structured audit of their own offerings, highlighting opportunities to strengthen the guest experience. Attendees will leave with practical frameworks, management strategies, and actionable tools to hire, train, and motivate teams to deliver the experiences that drive wine sales, club growth, and lasting connections.
Session sponsored by Northwest Distribution & Storage
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Speakers
Chevonne Ball – Co-Founder, Director of Strategic Wine & Marketing Initiatives, If I May Hospitality Consulting/Dirty Radish
Anna-Lisa Chacòn – Founder & Director of Community, Operations, and Financial Strategy, If I May Hospitality Consulting
Spence Fogarty – Estate General Manager, Willamette Valley Vineyards
Poppie Mantone – Co-Founder and General Manager, Syncline Winery
Meg Ordaz – Director of Consumer Sales, Troon Vineyard
