The Oregon Wines Fly Free toolkit is designed to help participating wineries find tips and resources to promote the program and drive tasting room sales.
Included in the toolkit are digital graphics for your social media channels in addition to plug-in ready program-related copy for your consumer marketing efforts.
The point-of-sale materials, digital assets, ideas and inspiration provided are intended to make it easy for you to amplify your involvement in the Oregon Wines Fly Free program. We encourage you to post with frequency and to get creative. We hope that your involvement with the program, along with the resources provided here and delivered to your tasting room, will help stimulate your sales with out-of-town visitors.
About the Program
The program not only encourages out-of-state Alaska Airlines Mileage Plan members to visit tasting rooms by offering free tastings, but it also promotes tasting room sales by waiving the baggage fee on one case of Oregon wine for their domestic return flight home.
Oregon Wines Fly Free is unique among Alaska Airlines’ similar programs in other wine regions, as Oregon is the only region with state-wide participation from all airports served by the airline (Medford, Redmond, Eugene and Portland, plus Walla Walla, WA).
There are more than 300 wineries that have enrolled in the Oregon Wines Fly Free program.
Frequently asked questions
Tasting Room FAQ – Answers to questions you or your tasting room visitors may have.
Wine Checked Baggage Policies – A reference guide for checking wine on airlines flying out of Oregon.
Become a participating winery
Would you like to sign up to be a participating winery in the Oregon Wines Fly Free program? Simply email Kai McMurtry and include the following information:
- Winery contact name, email, and phone number
- Mailing address
- AVA under which you’d like to be listed
He will follow up with an email and will mail you promotional materials and stickers.
To terminate participation, email Kai McMurtry to ensure your business is removed.
Supplies for the Oregon Wines Fly Free program are shipped free of charge as a suite. Each suite includes: table tents, FAQ flyers, hangtags, case stickers, and posters. To order or re-order Oregon Wines Fly Free supplies please complete the form below.
Tools and Assets
A variety of graphics in both square and landscape orientation are available for download and use in any of your digital properties. Additionally, the Oregon Wines Fly Free logo in red, white and black is available if you’d like to make custom graphics. Click the appropriate button below to access files.
TASTING ROOM MATERIALS FOR PRINT ONSITE
OWB printed a new suite of tasting room materials in Nov. 2017. You may print any additional copies needed onsite. Files prepared for home printing are available below.
- To be printed on 11″x17″ tabloid paper: Poster, table tent, flyer
- To be printed on 8.5″x11″ letter paper: Hangtags
Additionally, the table tent is also sized for a standard 4″x6″ picture frame if you’d prefer to display it that way.
To order a full suite (while supplies last) complete the order form above. To download files to print yourself click the button below. If you need more case stickers, please email Kai McMurtry and include your shipping address.
Be proactive and engaging with your social media, but also thoughtful in your frequency and timing of posts. Let your different channels tell a story and put a “face” to the program. Be sure to showcase some “behind-the-scenes” work at your winery and always try to engage/involve the case purchaser via their social media.
Please use the official program links in your communications and social media posts:
Program Details: www.oregonwinesflyfree.org
Book a flight on Alaska Air: https://bit.do/OWFFBook
Alaska Airlines Mileage Club signup: https://bit.do/OWFFMileage
Facebook is the social media platform that will engage your largest audience. It’s great for sharing pictures, articles and comments about the Oregon Wines Fly Free program. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others.
For additional information on Facebook and post inspiration check out: Wines Fly Free on Facebook
Instagram is perfect for short messaging about Oregon Wines Fly Free and to showcase both the “face” of the program along with between-the-scenes fun around the winery and tasting room.
For additional information on Instagram and ‘gram inspiration check out: Wines Fly Free on Instagram
Wines Fly Free on Twitter
Official Twitter accounts: @OregonWineBoard @AlaskaAir @TravelOregon
Official program hashtags: #oregonwine #WinesFlyFree #traveloregon #iflyalaska
Twitter is a social media platform that enables users to send and read short messages called “tweets.” Twitter can be used to share news and connect to ideas related to Oregon Wines Fly Free. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.
For additional information on Twitter and tweet inspiration check out: Wines Fly Free on Twitter
WEBSITE AND NEWSLETTER
Your Website – Advertise your participation in Oregon Wines Fly Free on your website with the provided logo files or graphics. Be sure to link out to the Oregon Wines Fly Free website for more program information.
Your Newsletter – E-newsletters provide a perfect reminder to your customers about your participation in Oregon Wines Fly Free, especially in advance of heavy travel seasons. Newsletters provide a platform for a more in depth explanation of how your customers can benefit from the program.
Need inspiration? Consider a version of the copy below:
Did you know that (insert winery name) wines fly free on Alaska Airlines? Alaska Airlines Mileage Plan members may check one case of wine (6 or 12 bottles) for free on Alaska Airlines flights from Eugene, Medford, Portland, Redmond or Walla Walla, WA. To sweeten the deal, we invite you to enjoy a complimentary tasting when you show your in-bound boarding pass (paper or digital) and proof of your Alaska Airlines Mileage Plan membership when you visit our tasting room. Not an Alaska Airlines Mileage Member? It’s free and easy to sign up. Click here for more information on the Oregon Wines Fly Free program.