Give Oregon Wine Toolkit
Use this resource to promote your Oregon wine gifts through the Give Oregon Wine campaign. Utilize assets, suggestions and enroll in the OWB gift guide to be featured on our [...]
Come Over October Toolkit
A resource to support Oregon wineries and regional associations with the Come Over October [...]
Pair It Forward Toolkit
Tools, information and actions you can take to maximize your participation in Pair It Forward. [...]
Oregon Wine Flies Free Toolkit
Tools and information to promote tasting room sales with the Oregon Wines Fly Free [...]
2023 Oregon Wine Symposium
SALES TRACK | Oregon Wine Month 2023
Experts discuss the staffing challenges that tasting rooms are facing coming out of the pandemic [...]
2023 Oregon Wine Symposium
SALES TRACK | Wine Fulfillment Compliance
Industry experts in the compliance space dive deep into the common pitfalls wineries stumble upon with [...]
2023 Oregon Wine Symposium
State of the Industry
The state of the Wine Industry session focuses on delivering data driven insights, advice and predictions from industry [...]
2023 Oregon Wine Symposium
SALES TRACK | State of Oregon DTC – Part Two
State of Oregon DTC – Part Two: Winery Performance and Priorities To continue the discussion on winery DTC, we will take a deep dive into Oregon wine community DTC performance by channel. John [...]
2023 Oregon Wine Symposium
SALES TRACK | State of Oregon DTC – Part One
State of Oregon DTC – Part One: Key Wine Industry Trends Winery DTC sales continue to drive business profitability for most wineries. Join Lesley Berglund from WISE for our annual update on the [...]
2023 Oregon Wine Symposium
SALES TRACK | The Future of Wine
Not since the Great Recession has the wine industry been in such a flux state. Climate challenges, a worldwide pandemic, the shifting demographic landscape, and general market confusion are impacting [...]
2023 Oregon Wine Symposium
OWB Marking Update
Marketing Update In this session, Neil Fergusson, the Oregon Wine Board director for consumer Marketing shares OWB’s marketing activities including Oregon Wine Month. Speaker Bio Neil Fergusson [...]
2022 Oregon Wine Symposium
Meet Assemblage
In this session we cover Assemblage. [...]
2022 Oregon Wine Symposium
Increasing Diversity, Equity, and Inclusion in our Wine Community: Resources for You
In this session we look resources for Increasing Diversity, Equity, and Inclusion in our Wine [...]
2022 Oregon Wine Symposium
The Roots Fund
In this session we look at The Roots [...]
2022 Oregon Wine Symposium
Oregon Wine Month 2022 Update
In this session we provide an update on Oregon Wine Month 2022. [...]
2022 Oregon Wine Symposium
Unveiling the New OregonWine.Org
In this session we provide a look at the new OregonWine.org consumer website. [...]
Portland’s Tourism Outlook
Travel Portland CEO Jeff Miller shared his team’s plans for re-starting the city’s tourism engine, which feeds consumer visits to wine regions around the [...]
Oregon Wine Consumer Brand Toolkit
This toolkit describes the rebrand effort and assets created for the new Oregon Wine consumer brand launched in the spring of 2021. [...]
2021 Oregon Wine Symposium
Advertising Strategy for Digital and Social Media E-Commerce Sales
The ultimate roadmap for how to successfully build your social media and digital advertising strategy to ensure your e-commerce is creating sales [...]
2021 Oregon Wine Symposium
Digital Strategies and Engagement for E-Commerce
Learn details about how cover crops are used in vineyards, including over-seeding to add diversity and current research on under-vine trials in Southern [...]
2021 Oregon Wine Symposium
VX Primer – the New DTC Experience
A lively discussion on the virtual reality future of the direct-to-consumer [...]
Oregon Wine Month Toolkit
Tools, information and actions you can take to maximize Oregon Wine Month for your direct-to-consumer [...]
2020 Oregon Wine Symposium
The Long Game: Strategies for Building DTC Business Outside of Oregon
A panel discussion on strategies to expand DTC business outside the state via online sales, distributor relationships, insights from wine club metrics, and [...]
2020 Oregon Wine Symposium
Social Media Strategies for Growing Your Wine Business
Move beyond likes and comments into building an authentic brand that converts into profitability and [...]
2020 Oregon Wine Symposium
Staying Compliant in Consumer Marketing
A legal framework and real-world context to guide compliant social media [...]
2020 Oregon Wine Symposium
Creating and Managing a Successful DTC Commission Program
Dig into how to ensure your tasting room team is selling effectively via creative bonus and incentive [...]
2019 Oregon Wine Symposium
Best Practices for DTC Managers
A discussion of current best practices for recruitment, hiring, training and retention of the best hospitality people for your [...]
Wildly Sophisticated, Properly Oregonian: May is Oregon Wine Month!
Oregon Wine Month Features Special Events, Promotions, Tastings, Flights and More at Wineries, Restaurant and Retailers Throughout the [...]
2017 Oregon Wine Symposium
Walk the Talk: Bringing Your Brand to Life in the Tasting Room
Learn strategies for uncovering and living your brand at your tasting [...]
