State of Oregon DTC – Part One: Key Wine Industry Trends
Winery DTC sales continue to drive business profitability for most wineries. Join Lesley Berglund from WISE for our annual update on the key DTC trends most important to the Oregon wine industry.
Chris Hughye from Enolytics will share the latest DTC consumer and sales trends by varietal, price point and market. This session will provide a 10,000 foot level perspective that will help inform winery DTC strategy going forward.