Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

Market & Industry Research

2020 Preliminary Grape Pricing Report

The preliminary grape pricing report from the 2020 Oregon Vineyard & Winery Survey is now available. Thank you to those vineyard owners and managers that took the time to share their data, which enabled the creation of this report.

The report includes median, weighted average, minimum and maximum prices per ton by variety. Where enough data points allow, regional prices by variety are reported. Where no data are reported, there were not enough data received to report separately.

Over the years we have heard from growers and producers about the need to ensure reported pricing reflects transactions taking place on the open market. In response to this feedback, we updated the questionnaire starting with the 2018 vintage to ensure pricing data collected reflected market value, improving confidence in the reported data.

As you consider the data presented in the preliminary pricing report in the context of the vintage’s smoke events, keep in mind that smoke-impacted fruit that went unsold is not reflected here. The impacts of smoke will be more evident in the grape and wine production numbers in the full 2020 Vineyard & Winery Report, due out late August.

If you have any questions about this report, please direct them Jess Willey at the OWB and Bob Parker, study lead at the University of Oregon’s Institute for Policy Research and Engagement.

Update on full 2020 report

Bob and his team at the University of Oregon are currently analyzing all data received and are preparing to release the full 2020 Oregon Vineyard & Winery Report by the end of August. When it is ready it will be shared via email and posted to the OWB’s industry website. Past reports can be found here.

The annual Oregon Vineyard & Winery Report is used to communicate Oregon wine industry facts such as grape pricing, economic impact, market growth and more. Contact Jess Willey at the Oregon Wine Board for more information.

Please Complete the 2019-20 Economic Impact Questionnaire


WE KNOW YOU’RE BUSY, BUT YOUR HELP IS NEEDED WITH THE INDUSTRY’S ECONOMIC IMPACT STUDY  

Your assistance helps build the case for future industry support

We ask this just once every three years.

That’s how often the OWB commissions this critical research. The published report provides information that is used in several ways, notably:

  • Making the case for state and federal grants to advance individual, regional or statewide marketing and research initiatives
  • Communicating with local and federal lawmakers about the needs of the industry
  • Portraying our industry accurately to journalists telling the story of the Oregon wine industry
  • Building understanding between wine businesses and their county-level committees and boards of commissioners

Ordinarily, this update would focus exclusively on 2019. However given the unusual external forces that our industry is experiencing, we have expanded the project scope to gather additional insights to better understand the effects of the pandemic and provide estimates for 2020. 

We have contracted with Economic Forensics & Analytics, Inc. (EFA) and Full Glass Research (FGR) to complete this study. While several data sources will be used as they conduct their analysis, the researchers require your completed survey. Direct input from winery and vineyard managers across the state is vital to the study’s success. 

To help you prepare, you can download a PDF with the information requested. Once you have gathered that information, it should take you less than 10 minutes to key it into the online form by Sept. 15.

Thank you in advance for supporting your industry in this way.

COMPLETE THE QUESTIONNAIRE


PRIVACY NOTE: Responses will be incorporated with data from other sources to create the final Oregon Wine Industry Economic Impact Study. Only researchers at Economic Forensics & Analytics, Inc. and Full Glass Research will have access to individual data, and your responses will not be shared with any third-party, including the Oregon Wine Board or any other public or private entities.

CONTACT INFORMATION: If you have any questions regarding this survey, please contact Robert Eyler of Economic Forensics & Analytics, Inc. at [email protected] or call 707-318-0348 as needed.





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2019 Preliminary Grape Pricing Report

The preliminary pricing report for grapes from the 2019 Oregon Vineyard and Winery Survey is now available. The report includes weighted average prices and median prices as well as minimum and maximum prices per ton by variety. Where enough data points allow, regional pricing provides a comprehensive picture of grape prices throughout the state.

We have received feedback over time from both growers and producers about the need to ensure reported pricing reflects transactions taking place on the open market. To help improve confidence in the reported data, beginning with the 2018 survey we clarified the request for grape sales to third parties.

Where no data are reported, at either the statewide or regional level, it is because not enough data points were received to be able to report. Thank you to those Oregon vineyards that took the time to share their data to help create this report.

If you have any questions about this report, please direct them Jess Willey at the Oregon Wine Board or Bob Parker, director of the University of Oregon’s Institute for Policy Research and Engagement, who conducted this study’s data collection, analysis and reporting.

Update on the full 2019 Vineyard and Winery Report

Bob and his team at the University of Oregon are currently wrapping up analysis of all submitted data and are preparing to release the full 2019 Oregon Vineyard and Winery Report in late August, at which point it will be shared via email and posted to the OWB’s industry website.

Past reports can be found here.

The annual Oregon Vineyard and Winery Report is used to communicate Oregon wine industry facts such as grape pricing, economic impact, market growth and more. Contact Jess Willey at the Oregon Wine Board for more information.

2018 Preliminary Grape Pricing Report

Update July 18, 2019: Since original publication on July 15, average price figures have been updated for North Willamette Valley Chardonnay, Pinot gris and Pinot noir and South Willamette Valley Pinot gris and Pinot noir.

The preliminary pricing report for grapes from the 2018 Oregon Vineyard and Winery Survey is now available. The report includes weighted average prices and median prices as well as minimum and maximum prices per ton by variety. Where enough data points allow, regional pricing provides a comprehensive picture of grape prices throughout the state.

We have received feedback over time from both growers and producers about the need to ensure reported pricing reflects transactions taking place on the open market. To help improve confidence in the reported data, the 2018 survey clarified the request for grape sales to third parties.

Where no data is reported, at either the statewide or regional level, it is because not enough data points were received to be able to report. Thank you to those Oregon vineyards that took the time to share their data to help create this report.

If you have any questions about this report, please direct them Jess Willey at the Oregon Wine Board or Bob Parker, director of the University of Oregon’s Institute for Policy Research and Engagement, who conducted this study’s data collection, analysis and reporting.

Update on the full 2018 Vineyard and Winery Report

Bob and his team at the University of Oregon are currently wrapping up analysis of all submitted data and are preparing to release the full 2018 Oregon Vineyard and Winery Report in August, at which point it will be shared via email and posted to the OWB’s industry website.

Past reports can be found here.

The annual Oregon Vineyard and Winery Report is used to communicate Oregon wine industry facts such as grape pricing, economic impact, market growth and more. Contact Jess Willey at the Oregon Wine Board for more information.

Complete the 2018 Vineyard & Winery Survey – Deadline April 1, 2019

The annual Oregon Vineyard and Winery Survey (commonly known as “the census”), is now available for completion. This research provides important benchmarking data about our industry and is an essential tool in understanding planting, production and pricing trends. The information gathered serves to help track industry growth and is broadly used for marketing, investment and research; it is also invaluable when winery associations apply for grant funding.

Your participation is what makes this study valuable; without your help, it would not be possible to produce accurate reports. As in the past, individual data will be confidential and will never be shared with the Oregon Wine Board.

Please help your industry and complete this survey by April 1.

 

Frequently Asked Questions

Q. Who is conducting this research?
A. The research is being conducted by the University of Oregon’s Institute for Policy Research and Engagment, with Bob Parker and Steve Dobrinich leading the initiative.

Q. What kinds of businesses should complete this survey?
A. All wine grape growers and wine producers in Oregon should complete this survey to enable the most robust statewide, regional and varietal reporting.

Q. How will my data be used?
A. All submitted data will be aggregated and used to model the best possible assessment of statewide and regional plantings, production, grape pricing and wine sales.

Q. Who will have access to my data?
A. Only the research team will see raw data, which they use only to build an aggregate picture of the industry. No data is ever shared with the Oregon Wine Board or any other parties.

Q. How long will the survey take to complete?
A. Depending on the complexity of your business, the survey may take up to 20 minutes.

Q. When will the report be available?
A. Assuming an adequate number of responses are received by the April 1 deadline, the report will be available in early August. As usual, grape pricing will be published in June.

Q. Where can I find reports from previous years?
A. Oregon Vineyard and Winery Reports dating back to 1981 can be found on the OWB’s industry website.

Q. I have other questions. Who can I talk to? 
A. Bob and Steve at the U of O are happy to answer any questions you have about data handling (processing, analyzing, handling) or any other topics pertaining to this report if you send them an email.

2019 Silicon Valley Bank State of the Industry Report

Rob McMillan, EVP and founder of Silicon Valley Bank’s Wine Division, writes one of the wine industry’s most authoritative annual reports that assesses current conditions with street-level intelligence, and provides a unique forecast based on micro- and macroeconomic and behavioral trends.

In this report, Rob suggests the current business conditions are quite similar to the early 1990s when the boomers made their retail presence obvious, driving record wine sales for 25 years. We should expect the huge millennial generation, all over 21 years of age now and moving into their careers and higher-spending years, to do the same — but we are seeing the opposite. The wine industry’s sales growth has been muted for the past several years and is now close to moving into negative territory for the first time since 1993.

A webinar discussing these findings was hosted by Sillicon Valley Bank on Jan. 16, 2019.

The full report can be viewed here.

Participate in Linfield College’s 2018 Oregon Wine Industry Salary Survey

Linfield College is conducting its second annual Oregon Wine Industry Salary Survey, and requests participation from vineyard and winery managers around the state prior to the survey deadline of Jan. 15. See the following letter, published Dec. 6, from Dr. Jeff Peterson of Linfield College, for details:

Dear Oregon Wine Industry Member,

You are once again being invited to participate in the yearly salary survey of the Oregon wine industry, as carried out by Linfield College, the results of which will be presented at the 2019 Oregon Wine Symposium. A summary will be disseminated by the Oregon Wine Board, who is  a supporting partner in this endeavor. This survey is meant to mirror the national salary survey done by Wine Business Monthly, but focuses on the Oregon market, which is often underrepresented in that survey.

The Oregon Wine Industry Salary Survey takes about 20 minutes to complete, and all data gathered for this survey are confidential. Indeed, no identifiers such as IP addresses  are ever collected by the SurveyMonkey website.  I encourage you to take the time to participate in the survey, which will remain open until January 15 – the higher the level of participation, the more confidence I can have as an external researcher that I am providing the industry with accurate and relevant salary information. Please click on the link you see below, to begin the survey.

Take the 2018 Oregon Wine Industry Salary Survey.

Sincerely,

Jeff D. Peterson
Director, Linfield Center for the Northwest
ph 503.883.5269 | cell 503.474.8538 | [email protected]

 

OWB’s 2018 Industry Satisfaction Survey Open

June 30 marked the end of the OWB’s 2017-18 fiscal year. In the upcoming year, the OWB team and Directors will be reviewing and revising our three-year strategic plan to guide how we focus our efforts and how your tax dollars are allocated across our programming. Here’s your chance to tell us how you think we’re doing, and what you’d like to see done differently in the future.

Help us make sure we’re meeting your needs by spending five minutes giving us feedback in our annual industry satisfaction survey. At the end of the survey, you will also have the option to provide more specific input on viticulture and enology research to inform the strategic program review program we’ll be undertaking this year.

And while we hope that the opportunity to give anonymous, candid feedback is enough of a draw, we’re sweetening the offer by giving you a shot at some 2019 Symposium packages, which include a full-access pass and one night hotel stay in Portland. These packages will go to three randomly selected winners who complete the survey by July 20.

START THE SURVEY

As you consider your survey answers, keep in mind this sample of what the OWB team delivered in the past 12 months:

  • We welcomed 242 members of the trade and media and 279 consumers to our Oregon Wine Trail educational and tasting event in Los Angeles in April, including a full-to-capacity Master Class exploring all of Oregon’s major wine regions.
  • We hosted 15 journalists and brought them to visit vineyards and meet winemakers from all of Oregon’s major wine-producing regions. These writers spanned the globe, hailing from Japan to New York to Denmark, and represented publications including The Wine Advocate, Wine Folly, Forbes Magazine, The Robb Report, The Seattle Times, Great Northwest Wines, SevenFifty Daily and more.
  • We launched the first version of the Grape and Wine Profit Calculator to help vineyard and winery owners develop better business plans and sponsored workshops around the state to introduce this new tool to the industry.
  • We sponsored an educational lunch and tasting for 150 wine professionals at the 2017 TEXSOM conference focused on white wines from around the state, and coordinated free shipping for wineries submitting to the 2018 TEXSOM International Wine Awards. This resulted in increased awareness of Southern Oregon among TEXSOM educators, who will devote a seminar to that region at their 2018 conference next month.
  • We produced our annual Oregon Wine Symposium with a record 1,371 attendees.
  • We allocated a record $437,500 to viticulture and enology research projects for the coming year, which includes a recurring portion of the industry’s grape tax money supplemented for the first time by an historic allocation for the Oregon wine industry from the Oregon General Fund.
  • We worked with GuildSomm to produce a video highlighting the diversity of winegrowing throughout Oregon, and shared that video and GuildSomm’s Oregon podcast with 2,000 trade members through our Trade Newsletter. With nearly 86,000 downloads, the podcast episode is currently the fourth most-downloaded podcast in GuildSomm’s library of over 60 podcasts.
  • We hosted 36 international buyers in Oregon, organized opportunities for wineries to connect with importers and buyers in 4 countries in Asia and Europe, and repeated our wildly popular Taste Oregon event in Toronto.
  • We expanded Oregon Wine Month efforts this year, reaching more than 70 distributors in 35 states and growing our consumer contact list by an additional 9,100 contacts.
  • We conducted and released the first Salary and Labor Survey specific to the Oregon wine industry.

2017 Preliminary Grape Pricing Report

The preliminary pricing report for grapes from the 2017 Oregon Vineyard and Winery Survey is now available. The report includes weighted average prices and median prices by region and variety, as well as minimum and maximum prices per ton to provide a more comprehensive picture of pricing around the state.

The Oregon Wine Board contracted with the University of Oregon’s Institute for Policy Research and Engagement (IPRE) to produce this year’s Oregon Vineyard and Winery Report. Many thanks to the IPRE’s director, Bob Parker, for his diligent work on this initiative. We also want to acknowledge Greg Jones at Linfield College, who has provided important continuity as we transitioned to a new partner for the 2017 report.

Thank you to all who completed the 2017 Vineyard and Winery Survey form. We greatly appreciate the time and effort you put into it. If you have any questions about this report, please direct them to Jess Willey at the Oregon Wine Board or Bob Parker at the University of Oregon.

Update on the full 2017 Vineyard and Winery Report

Bob and his team at the University of Oregon are currently wrapping up analysis of all submitted data and are preparing to release the full 2017 Oregon Vineyard and Winery Report in August. The full report will be shared with the industry via email and posted to this website in August.

Past reports can be found here.

The annual Oregon Vineyard and Winery Report is used to communicate Oregon wine industry facts such as grape pricing, economic impact, market growth and more. Contact Jess Willey at the Oregon Wine Board for more information.

Support Our Industry by Completing Your 2017 Census

Dear Oregon Vineyard Owners and Wine Producers,

The 2017 Oregon Vineyard and Winery Survey is ready for your input.

The survey provides important census benchmark data on our industry and is an essential tool in understanding production and pricing trends. The information gathered serves as baseline data for tracking industry growth and is broadly used for marketing, investment, research and is also invaluable when local groups and winery associations apply for grant funding. As in the past, all individual vineyard and winery data provided to the third-party, non-profit partner will be held in confidence and will never be shared with the Oregon Wine Board or other agencies.

We are pleased to announce that this year we contracted with the Community Service Center (CSC), which is part of the University of Oregon’s School of Planning, Public Policy & Management. The CSC was established in 1973 and has provided economic and community development support to communities and organizations throughout Oregon. Due to staffing changes, Southern Oregon University was no longer able to field the survey or compile the results.

While we have a new partner conducting the census, the process will look much like it has in previous years. You will have the option to complete the survey through an online form, via electronic document or offline on paper. Your participation in this study is what makes it a success and without your assistance we would be unable to produce accurate reports. To reiterate, your crucial data is confidential and captured directly by the University of Oregon, never the OWB.

We look forward to your assistance completing this important study and thank you in advance for your participation.

Sincerely,

 

 

Tom Danowski
Executive Director

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