The annual Oregon Vineyard and Winery Survey (commonly known as “the census”), is now available for completion. This research provides important benchmarking data about our industry and is an essential tool in understanding planting, production and pricing trends. The information gathered serves to help track industry growth and is broadly used for marketing, investment and research; it is also invaluable when winery associations apply for grant funding.
Your participation is what makes this study valuable; without your help, it would not be possible to produce accurate reports. As in the past, individual data will be confidential and will never be shared with the Oregon Wine Board.
Please help your industry and complete this survey by April 1.
Frequently Asked Questions
Q. Who is conducting this research?
A. The research is being conducted by the University of Oregon’s Institute for Policy Research and Engagment, with Bob Parker and Steve Dobrinich leading the initiative.
Q. What kinds of businesses should complete this survey?
A. All wine grape growers and wine producers in Oregon should complete this survey to enable the most robust statewide, regional and varietal reporting.
Q. How will my data be used?
A. All submitted data will be aggregated and used to model the best possible assessment of statewide and regional plantings, production, grape pricing and wine sales.
Q. Who will have access to my data?
A. Only the research team will see raw data, which they use only to build an aggregate picture of the industry. No data is ever shared with the Oregon Wine Board or any other parties.
Q. How long will the survey take to complete?
A. Depending on the complexity of your business, the survey may take up to 20 minutes.
Q. When will the report be available?
A. Assuming an adequate number of responses are received by the April 1 deadline, the report will be available in early August. As usual, grape pricing will be published in June.
Q. Where can I find reports from previous years?
A. Oregon Vineyard and Winery Reports dating back to 1981 can be found on the OWB’s industry website.
Q. I have other questions. Who can I talk to?
A. Bob and Steve at the U of O are happy to answer any questions you have about data handling (processing, analyzing, handling) or any other topics pertaining to this report if you send them an email.
