Workshop Recording Now Available: Understanding Consumer Wine Perceptions & Preferences with Tim Hanni MW

December 18, 2017|Consumer Research, Education|

The OWB arranged for Tim Hanni MW to present a lecture for winery sales and hospitality staff on Nov. 14 at Linfield College. This seminar provided attendees with an understanding of consumer wine perceptions and preferences identifying the keys to engagement, conversion and customer retention. View the recording and presentation deck.

Direct to Consumer Sales Insights and Recap – May 2017

June 15, 2017|Consumer Research, Education|

To compile useful resources for the industry, the Oregon Wine Board staff attended three DTC education events: DTC Seminar featuring WISE Academy, e-Cellar, ShipCompliant, Oregon Wine Services  – May 4 Vin65 Roadshow – May 9 Silicon Valley Bank Wine Sales Videocast – May 17 As DTC execution varies greatly from brand to brand, a spectrum [...]

View the 2017 Consumer Research Study Webinar

January 31, 2017|Consumer Research, Education, Market & Industry Research|

On Jan. 18, the Oregon Wine Board produced a webinar in conjunction with Christian Miller of Full Glass Research highlighting the newly commissioned national consumer research study. Access to the webinar video, the slide show and the original report can be found in the Education section of the industry website under education resources. For questions [...]

Last Chance to Register for the Consumer Research Study Webinar

January 12, 2017|Consumer Research, Education, Market & Industry Research|

Join the OWB and Christian Miller of Full Glass Research as he presents the findings from a newly commissioned consumer research study in a webinar on Jan. 18 at 11 a.m. Attend this webinar and walk away with a better understanding of: The purchasing habits, buying influences and perceptions among the segment of fine wine [...]