About Oregon Wine Month [Last updated January 2025]
Since 2012, the Oregon wine industry has celebrated Oregon Wine Month annually in May. Oregon Wine Month's goal is to strengthen the connection with Oregon's loyal wine drinker while inspiring a new generation to discover the true character of Oregon wine. The objectives of the Oregon Wine Month program are:
Increase
visitation
to Oregon wine country
by framing May as the kick-off
to Oregon wine country season.
Increase
purchasing
of Oregon wine
across all channels.
Develop a deeper affinity for Oregon wine by forging an emotional
connection
with Oregon wine drinkers.
This toolkit is intended for anyone looking for guidance, tools and programming on Oregon Wine Month – from winery tasting rooms, distributor sales reps, restaurateurs, retail shops, national sales managers, and more.
Do you have questions about Oregon Wine Month programming? Email us.
Program Deck
The 2025 Oregon Wine Month program deck includes an overview of Oregon Wine Month and the 2025 OWM campaign, program elements and resources. Download for reference, sharing, and customization to create and bring your brand’s Oregon Wine Month to life.
The Program Deck is available as a PDF for easy sharing. Pull out the resources you want to highlight, add your own programming, and use the slideshow to pitch to partners or educate staff.
The current program deck includes the Oregon wine business case, brand elements and basic Oregon Wine Month elements.
Current version: January 2025
Quick Links:
- Download and share the 2025 OWM Sell Sheet
- Download and share the updated 2025 Oregon At-A-Glance map and sell sheet
- View and share the Oregon Wine Film.
- Order complimentary Oregon Wine Month POS by March 8th.
- View 2024 recap meeting
Enroll to Celebrate Oregon Wine Month
Celebrate Oregon Wine Month Together!
Join us in making Oregon Wine Month a resounding success this May. By signing up, your business becomes a key partner in promoting and celebrating this exciting month dedicated to our industry.
What You Commit To:
- Showcasing Oregon Wine Month through promotions, events, or programs. Get creative or keep it simple, but give people a reason to join the Oregon Wine Month celebration.
(Examples: OWM Flight, Special Event, Celebrate Oregon Vertical Flight, Bottle Specials, Wine Club Membership Offers, etc.) - Educating and training your staff on the significance of Oregon Wine Month.
- Actively promoting Oregon Wine Month in your marketing efforts.
What You Gain:
- A feature on our website, connecting you with an engaged audience.
- Support for your programs, events, and promotions through our resources.
This opportunity is open to wineries, distributors, restaurants, and retail accounts. Let’s come together to elevate Oregon wine and make this May unforgettable!
DTC Toolkit
Tips, assets, resources, tools and to-do list to activate Oregon Wine Month in your direct-to-consumer business.
Activate your Oregon Wine Month Celebration: Tips, ideas and inspiration
Oregon Wine Month is the perfect opportunity to engage your customers with creative and strategic promotions. They’re eager to know how they can celebrate—how to interact with your winery, what Oregon Wine Month should mean to them, and where they’ll find value. Read on for suggestions and inspiration.
Host Engaging Events
- Winemaker Dinners: Partner with local restaurants to host Oregon-themed wine-pairing dinners.
- Unique Tasting Room Experiences: Go beyond a standard flight by offering something special, like a guided blending session or a behind-the-scenes tour.
- May Events: Plan a family- or pet-friendly event with live music, food trucks, games, or other engaging activities. Memorial Day weekend is an excellent time to attract new customers and grow your wine club.
- Food and Wine Pairings: Highlight local flavors with Oregon-inspired pairings, from simple bites like cheese and charcuterie to extravagant multi-course meals.
- Virtual Tastings: Broaden your reach by hosting live-streamed or on-demand tastings featuring your wines.
Offer an Oregon Wine Month Flight
Flights are a great way to celebrate. Create a special Oregon Wine Month flight to inspire and delight:
- “Across the AVAs”: Explore Oregon’s diverse wine regions with a flight that highlights unique AVA characteristics.
- “Oregon Climate Classics”: Showcase the quintessential wines that define your region.
- “Through the Vintages”: Offer a vertical flight to tell the story of your wine’s aging potential and evolving flavors.
- “Taste of Oregon”: Celebrate varietal diversity with a flight that spans Oregon’s incredible range of wines.
- “Roots of Oregon”: Share your winery’s story with a flight that highlights its history and impact on Oregon wine.
Create Exclusive Offers
- Special Discounts: Attract customers with limited time offers like “Buy 3, Get 1 Free.”
- Wine Club Perks: Reward members with exclusive benefits or offer enticing promotions to encourage sign-ups during May.
Collaborate with Your Community
- Local Partnerships: Team up with nearby businesses like chocolatiers, cheese makers, or florists for unique bundles.
- Support Causes: Donate a portion of sales to local nonprofits or host a charity event.
- Tourism Specials: Offer discounts or packages for visitors exploring Oregon wine country.
- Regional Associations: Leverage tools and support from your local wine association.
Enroll to Celebrate Oregon Wine Month
Once you’ve developed your celebration strategy, enroll here to be included in the Oregon Wine Board’s promotions.
Add Events to the Events Calendar
Update your Tasting Room Directory
Ensure customers can find you and that your information is accurate on the Oregon Wine Board website.
Update your listing.
Elevate our Tasting Room with POS Materials
Use point-of-sale tools to create a festive atmosphere. Hang posters, set out table tents, and add Oregon Wine Month logos to menus to remind visitors of the celebration.
Check-out the POS section below to order print materials and access digital assets.
Energize Your Staff
Conduct staff trainings and inspire your team with the significance of Oregon Wine Month. Their excitement will resonate with customers.
Incentives: Motivate your staff with rewards for meeting sales goals, such as wine, team celebrations, or bonuses.
Add Value with the Wine Flies Free Program
Educate and Engage
Consumer Tastings: Host informative sessions on Oregon AVAs, varietals, or your winemaking process.
Storytelling Content: Share your Oregon wine story through blog posts, videos, or infographics.
Staff Training: Equip your team with the knowledge they need to share the excitement of Oregon Wine Month.
Leverage Digital Marketing
Social Media: Check out the social media guidebook for tips and suggestions. See below for more details.
Email Campaigns: Keep your customers informed about events, promotions, and featured wines through newsletters. Utilize the POS assets in this kit to add imagery and logos.
Sweepstakes: Promote participation in OWB’s Oregon Wine Adventure Sweepstakes to engage consumers. See details below.
Oregon Wine Education Toolkit
Browse OWB’s archives of education materials to use for your staff trainings, distributor meetings, buyer presentations, consumer engagements and more.
Oregon Wine Resource Studio
Explore valuable resources including:
- Industry Statistics
- Labeling Regulations
- History
- Varieties
- Oregon’s 23 AVAs
2025 Oregon At-A-Glance Map
Webinars
Varietal Webinars
Sparkling Oregon
Regional Whites
Regional Reds
Terroir & Farming
Understanding the Soils & Climate
Future Farming in Oregon Vineyards
Regional Webinars
Oregon 101
Willamette Valley
Portland
Rogue Valley
Umpqua Valley
Columbia Gorge + Walla Walla Valley
Short Form Masterclasses
Click here for our series of Shortform Masterclasses.
Sell Sheet
Celebrate Oregon Wine Month Sell Sheet
Download to share with your staff and customers.
Trade Toolkit
Bring Oregon Wine Month to life off-premise, on-premise and though e-commerce channels. Use this toolkit to promote Oregon Wine Month featured displays, new points of distribution, e-blasts, advertising promotions, store demos, glass, bottle or even flight features, and staff trainings.
Distributor Incentive
The Oregon Wine Board together with Oregon Pinot Camp will name one person the Best Oregon Wine Salesperson of the Year.
The winner will be featured on OWB’s website and through social channels as well as receive an invitation and reimbursed expenses to Oregon Pinot Camp 2026.
Promote Oregon Wine Month by selling in strong programs, building impactful and well merchandised displays, selling in on-premise features, new points-of-distribution, staff trainings and making an overall impactful OWM activation in your market.
This incentive is open to all distributor reps across the country.
Review and download the Distributor Incentive Program for further details. Distributor Incentive 2025.
Submit your application by June 30th.
Sell in displays, placements and features with OWB Sales Tools
Oregon At-A-Glance map and sell sheet
2025 Program Deck: Use slides, data points and visuals from the Oregon Wine Board’s Program Deck to build your own pitch decks.
Promote Oregon Wine with OWB's impactful Oregon Wine Film
View the Oregon Wine Film here and share it with your distributors, accounts, staff and customers.
Merchandise Displays and On-Premise Accounts with Point-of-Sale
Order complimentary POS.
Case Cards
Neckers
Table Tents
Menu Inserts
Complimentary printed POS provided by the Oregon Wine Board. Please submit your request through the POS Request Form.
Available digitally for easy download and use.
Download, customize and utilize print assets.
Educate and Engage
Utilize the Education Toolkit in distributor kick-offs, buyer meetings and staff trainings at your accounts.
Print & Digital Assets
Use the links below to access Oregon Wine Month program logos and other digital assets, such as statewide and regional specific material as well as a comprehensive program style guide, to create custom artwork for Oregon Wine Month.
Oregon Wine Brand Toolkit
Digital Assets
OWM Digital and Social Assets available to download and incorporate into your own marketing campaigns.
OWM Logos & Brand Assets available to download and incorportate into your own marketing campaigns.
2025 OWM Digital Assets including graphics and print ready files for POS materials.
2025 Print Point-of-Sale
Case Cards
Neckers
Table Tents
Menu Inserts
Complimentary printed POS provided by the Oregon Wine Board. Order deadline is March 8, 2025. Please submit your request through the POS Request Form.
2025 Media Plan
Consumer Sweepstakes
Coming Soon.
Social Media
What's your Oregon Wine Adventure
Check out the Social Media Guidebook for suggestion and best practices for social media marketing.
The Oregon Wine Board is launching the “My Oregon Wine Adventure” campaign using hashtags #OregonWineMonth and #OregonWineAdventure.
Invite your audience to join the excitement of the “What’s Your Oregon Wine Adventure?” social media campaign! This engaging initiative encourages wine lovers to showcase their personal Oregon wine experiences through photos, videos, or reels. From a fun tasting at your winery to a cozy dinner at home, a beach picnic, or a celebratory night out, participants share how they enjoy Oregon wine while inspiring others to do the same.
Here’s how to activate the idea:
-
- Create Oregon Wine Adventure Content: Capture photos, videos or reels of customers or employees enjoying their Oregon Wine Adventure. Showoff fun, interesting and unique-to-your-brand ways of enjoying your wine in Oregon (e.g. a vineyard picnic, a fun wine pairing, a flight on your patio, etc.). In your content, use phrases like “This is my Oregon wine adventure”.
- Promote the Campaign: Share the campaign on your social media platforms, email newsletters, and tasting room signage.
- Encourage Participation: Ask followers, visitors, and wine club members to create content showcasing their unique adventures with Oregon wine. Ask “What is your Oregon wine adventure” at the end of your posts. Considering tagging other wineries, businesses or individuals and prompting them to share their Oregon wine adventure.
- Use the Hashtag: Encourage participants to tag your winery and use the official campaign hashtag (e.g., #OregonWineAdventure) in their posts.
- Engage and Share: Like, comment on, and share participant content to amplify the campaign and strengthen community ties.
- Call to Action: Encourage users to say, “This is my Oregon wine adventure” and “What’s your Oregon wine adventure” in their videos to spark further participation.
By celebrating the diverse and meaningful ways people connect with Oregon wine, this campaign fosters creativity, community, and stronger connections between wineries and wine lovers everywhere.
Share engaging posts and tag @OregonWineBoard.
Share & Pair Sundays
Join the Movement with OWB
Share & Pair Sundays is a 2025 Spring-to-Summer campaign that celebrates the delicious marriage of wine and food. The campaign encourages consumers to get together on Sundays to enjoy wine, food, and friends. Share & Pair Sundays will be promoted by the Come Over October team from March 23 (the first Sunday of Spring) through May 25. Ten Sundays in all.
The Oregon Wine Board will showcase food and wine pairings across Oregon, highlighting what makes our state unique. We’ll feature local ingredients and regional flavors, celebrating the distinctive flavors and bounty of Oregon.
Share & Pair Sundays was created by the team behind the successful Come Over October 2024 campaign- journalist and content creator Karen MacNeil, and communications and marketing specialists, Kimberly Noelle Charles and Gino Colangelo. In 2024, the three founders established the mission-driven company COME TOGETHER- A Community for Wine Inc. which runs the campaigns.
Editorial Calendar
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