Christopher Waters, Wine and Spirits columnist with Canada’s The Globe and Mail newspaper, writes:
I’d like to invite members to share upcoming and existing releases for review. I’m interested in products that have continuous, existing or upcoming releases including VINTAGES or Classics products. Upcoming themes include alternate packaging, Italian whites and south of France. Ongoing interest in rosés, sparkling wines and value selections. Best address is 38 Titmouse Court, Hamilton, ON, L9A 4Y9. Contact phone is 905.923.9665. Grateful if technical information or sales sheets could be shared electronically via email instead of printed materials. Please supply pricing and availability details — great to know if the product is available in other provinces as well.Our partners in Canada have confirmed that the writer is very interested in receiving Oregon wines as a part of his efforts. Please note, his focus is typically on less expensive wines, especially those that are widely available. To qualify, the wines for the submission must be available through the liquor monopolies such as the LCBO and SAQ but from any region. They must be a current or upcoming release, available in the monopoly-run stores.
Updated April 13 In the face of the global pandemic caused by the spread of coronavirus, it is important to be vigilant in protecting public and individual health as much as possible. To that end, OWB is postponing or cancelling a number of our planned international events for spring and summer 2020. Wineries registered to participate in these events will receive emails with more details. The situation is very fluid we appreciate your patience as we work through venue, shipment and refund logistics. We will be in touch with you directly once we have more information.
A note from Bob Morus, Oregon Wine Board Chairman and Chair of the International Marketing Committee: An offer for Oregon exporting brands has been announced and deserves your consideration. The Western United States Agriculture Trade Association (WUSATA), in conjunction with USDA, hosts a trade mission to the Philippines and Malaysia April 20-24, 2020. These WUSATA sponsored missions provide a relatively cost effective way to explore export markets and develop contacts. I know from personal experience that the WUSATA and USDA staff work hard to arrange “Business to Business” meetings with your target audience, such as importers and luxury hotel chains. An additional benefit of touring with the WUSATA team comes through eligibility for 50% travel expense reimbursements. Of course, as with any government sponsored activity, there can be substantial paperwork and documentation required to receive allowed subsidies. On the Philippines and Malaysian mission the prearranged package includes top quality lodging (6 nights), ground transfers, translation and airfare between the countries for $650. I believed that a WUSATA mission incorporating three or more Oregon Wine brands could dramatic shape the flavor and excitement level for all participants. I urge you to explore the mission on the WUSATA website and hope you join my brand in seizing this opportunity. Click here for the mission details and registration instructions. Please let us know if you are considering registering or would like to talk more about potentially growing your export sales channel in these markets. And finally, please join me and the rest of the International Marketing Committee at our annual market and activity planning meeting on April 16. More specific meeting details will be coming, but if you are interested in joining, please hold 10 a.m. to 2 p.m. at the Wine Studies Center at Chemeketa’s Eola Campus on your calendars. Cheers! Bob Robert Morus International Committee Chair Chairman—Oregon Wine Board
Event Overview Oregon Wine Board and Washington State Wine Commission, along with the Agricultural Trade Commission in Moscow, will be hosting a trade tasting at the U.S. Ambassador Residence in Moscow, Russia on March 19, 2020. All Oregon wineries are eligible to participate whether or not they have representation in the market. Details on the wine market in Russia, U.S.-Russia trade missions, and critical details and links about obtaining a required entry visa can be found below.
Registration There is no cost to participate, but wineries must pay for their own travel costs and supply wine. To participate, register here by Friday, December 20. If you have questions, please contact Margaret Bray.
Wine in the Russian market 90 years ago, Winston Churchill famously said “I cannot forecast to you the action of Russia. It is a riddle wrapped in a mystery inside an enigma; but perhaps there is a key. That key is Russian national interest.” Defining what exactly is Russia’s “national interest” is a challenge, but one thing that can be said for sure is that wine is an important element. Yes, the land of vodka also LOVES wine. Younger generations of Russians are perhaps more likely to be seen sipping a glass of wine than drinking shots of vodka. In 2018, Russia imported 278 million liters of wine (still and sparkling), and while mass market wines from Georgia, Armenia, Italy, France and Spain tend to dominate the market, there growing interest in American wine. Trade partnerships The U.S. Agricultural Trade Office (ATO) in Moscow is developing partnerships to promote wine from Oregon and Washington. Together with the Oregon Wine Board and Washington State Wines, they are planning to host a very special wine tasting event at Spaso House, the official historic residence of the U.S. Ambassador to Russia. More than just a wine tasting, producers are invited to join our wine diplomacy initiative, to learn more about Russia, and to develop new relationships with people who are eager to hear more about the Oregon wine story. On March 21, 2019 the ATO and California Wine Institute organized a wine tasting for industry professionals. 30 U.S. wineries were represented at the event, the largest professional U.S. wine tasting in Russia since 2012. The tasting gave the opportunity to expand the number of U.S. labels on offer in Russia and further penetrate the Russian market with new and existing brands. Of the 30 wineries that participated, 14 are now in the market. This 2020 event will be a trade tasting targeting the 150 of the top sommeliers, importers and other trade in Moscow, highlighting Oregon and Washington wine. There will also be opportunities to learn about the market with events hosted by the ATO leading up to the event. If you are interested in working in this exciting market this is a great way to start. Important logistical information Travel: This event will take place directly after ProWein. For those of attending ProWein, it has been advised that everyone travel together and stay in the same hotel for ease of transportation. The ATO will help to arrange accommodations and transportation but wineries will be expected to pay their way. Wine Shipping: OWB will be consolidating the shipment and will work with the embassy to do so. Wines will need to be shipped very early to ensure they arrive on time, so deadlines must be met. Russian Entry Visa: A visa is required for entry into Russia and this process can take some time. We have included detailed instructions and information below. Please read prior to registering to confirm that you will be able to secure a visa prior to the event. Below is the information provided by the ATO:
Registration is now open for the 2020 slate of international tasting events hosted by OWB around the globe. The upcoming year will be busy with opportunities in Mexico City, at ProWein in Germany and Vinexpo in Hong Kong. We have also expanded our Canadian tasting event offerings to include Toronto, Montréal and Calgary. These trade-focused events provide Oregon producers opportunities to increase brand exposure, lock in importer relationships, and grow sales in key international markets. If you export to these markets already or are interested in finding an importer, consider joining us as we showcase Oregon wines to buyers, importers and consumers. For more information on these events and to register, please follow the links below and note that some events have limited space. Mexico City Trade tasting January 29 Registration closed Deadline passed (October 25) ProWein (Düsseldorf) Trade tasting March 15-17 Registration closed Deadline passed (November 22) Vinexpo Hong Kong Trade tasting May 26-28 Registration open Deadline: February 28 Canada Trade and consumer tastings
Toronto: April 20 Registration is closed
Montréal: April 23 Registration open
Calgary: May 13 Registration openDeadline for events in Canada: February 28
To help consumers at our Toronto tasting discover the “Oregon wine trail” that best fits their palate and interests, we’ve outlined six wine trails throughout the event. The icons and descriptions you see below will be printed in the event program and will offer a way-finding option for consumers. Wineries will not be grouped by these concepts and no literal pathways will be built into the event. The idea is to offer a suggested path for discovery for consumers who may be overwhelmed by the scale of the event, but most importantly, to reiterate the key messaging points we’d like to make sure we get across throughout the event:
Please rank which three of the six trails below are most important to your brand. Your selected associations will be printed on your table top sign and on your program page (see bottom for example).
Oregon’s bountiful resources and beautiful scenery are worth protecting. Sustainable farming and winemaking aren’t about being trendy, they’ve always just been who we are. From the strictest labeling regulations in the country, to the most certified sustainable vineyard land of any major U.S. winegrowing state, Oregon understands that great wine starts with healthy land.
Pioneers aren’t just historical, they’re also our contemporaries. Pioneers are defined by persistence and innovation, bedrock traits of Oregon winemaking. This trail weaves together the personalities that blazed Oregon’s original trail as well as the winemakers they inspired, who today are pioneering new approaches and methods to crafting exceptional wine.
Oregon’s Willamette Valley is for many synonymous with Pinot noir. Pinot was among the first vines planted in the valley and today occupies more than 70% of Willamette vineyard acres. But Pinot noir is revered for its transparent expression of terroir, so more vineyards means more variations of Oregonian Pinot to share. In this case, more is better.
Oregon makes Pinot noir really well. But we also make rich skin contact Pinot gris and Austrian varieties that are hard to pronounce but easy to drink. From the cobble stones of the Walla Walla Valley in Eastern Oregon down to southern vineyards a stones throw from California, Oregon farmers grow 72 grape varieties. Find something unexpected.
For a little chill, explore Oregon white wines. French royals like Pinot gris and Chardonnay abound, but old world Spanish varietals such as Albarino and Italian Moscato can also be found on the trail. Oregon’s varied regional climates and nested microclimates allow winemakers the opportunity to grow what grows best.
Elegant and powerful are not incongruent, and the reds on this trail are for those looking for both. While Pinot noir is grown throughout Oregon, the state’s varied regional climates – especially Southern Oregon’s warmth – support bold reds such as Cabernet, Tannat, Tempranillo and many more. Explore Oregon’s bold side.
Example of how the icons may be displayed on winery table top signs.