A note from Bob Morus, Oregon Wine Board Chairman and Chair of the International Marketing Committee:

An offer for Oregon exporting brands has been announced and deserves your consideration. The Western United States Agriculture Trade Association (WUSATA), in conjunction with USDA, hosts a trade mission to the Philippines and Malaysia April 20-24, 2020.

These WUSATA sponsored missions provide a relatively cost effective way to explore export markets and develop contacts. I know from personal experience that the WUSATA and USDA staff work hard to arrange “Business to Business” meetings with your target audience, such as importers and luxury hotel chains.

An additional benefit of touring with the WUSATA team comes through eligibility for 50% travel expense reimbursements. Of course, as with any government sponsored activity, there can be substantial paperwork and documentation required to receive allowed subsidies. On the Philippines and Malaysian mission the prearranged package includes top quality lodging (6 nights), ground transfers, translation and airfare between the countries for $650.

I believed that a WUSATA mission incorporating three or more Oregon Wine brands could dramatic shape the flavor and excitement level for all participants. I urge you to explore the mission on the WUSATA website and hope you join my brand in seizing this opportunity.

Click here for the mission details and registration instructions.

Please let us know if you are considering registering or would like to talk more about potentially growing your export sales channel in these markets.

And finally, please join me and the rest of the International Marketing Committee at our annual market and activity planning meeting on April 16. More specific meeting details will be coming, but if you are interested in joining, please hold 10 a.m. to 2 p.m. at the Wine Studies Center at Chemeketa’s Eola Campus on your calendars.


Robert Morus
International Committee Chair
Chairman—Oregon Wine Board