Oregon Wine Trade Mission Opportunity – Philippines and Malaysia April 20-24, 2020

January 31, 2020|Announcement, International Marketing, OWB Blog, Trade Marketing|

A note from Bob Morus, Oregon Wine Board Chairman and Chair of the International Marketing Committee: An offer for Oregon exporting brands has been announced and deserves your consideration. The Western United States Agriculture Trade Association (WUSATA), in conjunction with USDA, hosts a trade mission to the Philippines and Malaysia April 20-24, 2020. These WUSATA [...]

Registration Open for 2020 International Events

September 23, 2019|Announcement, International Marketing, OWB Blog, Trade Marketing|

Registration is now open for the 2020 slate of international tasting events hosted by OWB around the globe. The upcoming year will be busy with opportunities in Mexico City, at ProWein in Germany and Vinexpo in Hong Kong. We have also expanded our Canadian tasting event offerings to include Toronto, Montréal and Calgary. These trade-focused events [...]

2020 Oregon Wine Tasting Events

August 30, 2019|Consumer Marketing, Oregon Wine Trail Event, OWB Blog, Trade Marketing|

View this email in your browser A FULL SLATE OF 2020 EVENTS IS COMING Consider these upcoming growth opportunities 2020 will present another diverse set of Oregon Wine Board opportunities for producers to increase brand exposure and grow sales in key markets around the world. After successful executions in L.A. and NYC, the OWB is taking the Oregon Wine [...]

TEXSOM 2019 Sponsorship Recap

August 22, 2019|Grapevine, Trade Marketing|

The Oregon Wine Board team returned to the TEXSOM Conference for the fourth year in a row August 18-20. Oregon continues to grow its presence at this conference. Between an OWB sponsored lunch for TEXSOM volunteers, Willamette Valley Wineries Association sponsored attendee lunch, a handful of volunteers from Oregon and several Oregon brands pouring at [...]

Wine From The Edge Event Recap | New York City | May 7, 2019

June 4, 2019|Trade Marketing|

At a glance: 51 attendees 76% were restaurant or retail buyers/managers/sommeliers Prominent press included Ray Isle of Food & Wine and Christina Pickard of Wine Enthusiast 28 Oregon wines representing 16 varieties and 11 AVAs (6 from the Willamette Valley, 3 from Southern Oregon, The Rocks District and Columbia Gorge) were featured The [...]

Oregon Wine Trail New York City Event Recap | May 6, 2019

June 4, 2019|Consumer Marketing, Oregon Wine Trail Event, Trade Marketing|

On May 6, the Oregon Wine Trail New York City took over The Altman Building in the Manhattan neighborhood of Chelsea for a day of Oregon wine tasting and learning. Read more about the Oregon Wine Trail events. The schedule for the day was: 12 – 1:30pm | Trade Master Class 1 – [...]

2019 TEXSOM International Wine Awards Results

March 19, 2019|Trade Marketing|

The Oregon wine industry made its mark among preeminent wine influencers this year at the TEXSOM International Wine Awards (TIWA). The producers of the annual TEXSOM conference, considered by many to be the most influential wine trade education conference in the U.S., are the force behind TEXSOM IWA. At the beginning of November the OWB issued a call for wines [...]


January 14, 2019|Oregon Wine Trail Event, Trade Marketing|

Register by Feb. 15 to connect with distributor VIPs On May 6, the OWB will host its first VIP Distributor Reception. Taking place directly before the Oregon Wine Trail New York trade tasting, this reception will expose distributor decision-makers to Oregon wineries seeking distribution. This exclusive event is invitation only and will target distributor executives. [...]

Sales Opportunity with the Pennsylvania Liquor Control Board

January 4, 2019|Calls for Wine, Trade Marketing|

Deadline: Monday, January 7 ACT NOW The Pennsylvania Liquor Control Board is currently accepting submissions for white, rosé, and sparkling wines from Oregon wineries that do not currently do business with the PLCB. To be considered, documents detailing information about your wines must be submitted by the end of the day Monday, Jan. 7. No wine [...]

Tools & Strategies for Pitching Oregon Wine Month 2019 to Your Distributors

November 5, 2018|Oregon Wine Month, Trade Marketing|

Did you know that over 75 distributors in 35 states participated in Oregon Wine Month in 2018, doubling the exposure from 2017? The Oregon Wine Board marketing team is determined to keep that momentum going. The first step in our game plan is providing you with the tools you need as early as possible so [...]