View this email in your browser Dear Friends, As wine supply and demand continue searching for an equilibrium, Wines Vines Analytics recently presented some data on underlying channel dynamics. Overall, they reflect ongoing softness in domestic wine sales. U.S. dollar volume in June was $3.4 billion and wine spending for the preceding 12 months reached [...]
View this email in your browser COVID-19 PHOTOGRAPHY BEST PRACTICE Share your compliant images with fans and OWB Photo courtesy Adelsheim Vineyard It is critical that we set and meet visitation expectations as an industry. We want guests to arrive in wine country expecting consistent compliance with health precautions such as PPE and safe distancing to [...]
View this email in your browser Dear Friends, As our industry counterparts in areas of California react to reinstated restrictions on indoor tasting room service, Oregon winery owners need to be aware of some less intrusive but important recent announcements here. First, Governor Brown and the Oregon Health Authority (OHA) this week restricted social gatherings [...]
View this email in your browser Dear Friends, If you have not yet heard, today, July 1, is the first day that face coverings are mandatory statewide when inside a public space. Guests seated in restaurants, tasting rooms, brewpubs and bars can remove masks when eating or drinking but are asked to wear them at all [...]
View this email in your browser ONLINE DTC COURSES AVAILABLE UNTIL JULY 1 Register for any of six offerings for just $25 each As the direct sales landscape is shifting, OWB remains committed to providing you with quality DTC education opportunities. As part of that effort, we have sponsored access for all industry members to six [...]
View this email in your browser Dear Friends, With the pandemic emergency requiring businesses owners to re-examine their operating plans and budgets, managers at the Oregon Wine Board have been doing the same. OWB’s strategic plan was developed with extensive industry input, and we have appreciated additional comments as we’ve shared it at the [...]
View this email in your browser TIME SENSITIVE: ACTION REQUESTED Governor Brown's office is seeking feedback on Phase 1 reopening from wine tasting rooms as it considers guidance for Phase 2. Yamhill County Commissioner Casey Kulla is compiling statewide wine industry feedback for the Governor's staff. Email Commissioner Kulla and copy the OWB no later than Thursday, May 28 at 2 p.m. [...]
View this email in your browser Dear Friends, Wineries considering extensions of, or changes to, the hospitality and guest service areas on their licensed premises will find value in this summary of OLCC’s Reopening Guidance for businesses in counties approved for Phase I commercial activities. It has been prepared by Davis Wright Tremaine, legal counsel [...]
View this email in your browser HAVE YOU REOPENED FOR ONSITE TASTINGS? Update your status for consumers and media Although many tasting rooms in Oregon are not yet open to onsite visitors - either by Governor's order or choice - wine lovers and media are seeking an accurate and comprehensive resource on where visitors are [...]
View this email in your browser NEW GUIDELINES FOR OREGON WINE TASTING ROOM OPERATIONS Rules and recommendations to prepare for safe reopening A task force comprised of industry members statewide has just released a document outlining Guidelines for Wine Tasting Room Operations in Response to COVID-19. This document has been endorsed by the boards of [...]