Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

COVID-19

¡Salud! Services to offer COVID-19 vaccinations clinics starting 3/31/2021

¡Salud! Services will be offering COVID-19 vaccinations clinics starting 3/31

Oregon Health Authority approved vaccine eligibility for MSFW (migrant seasonal farm workers) and agricultural workers beginning March 29, 2021, and ¡Salud! has obtained access to vaccines and determined central clinic locations that will allow us to distribute vaccines.

¡Salud! Services COVID-19 Vaccination Clinics for MSFW & Agricultural Workers

Things to know about these clinics:

  • Vaccine for 18 and older.
  • Vaccination by appointment only, information will be emailed/text on how to make an appointment directly with us by using an electronic registration platform.
  • First clinic held Wednesday 3/31/2021 at Hillsboro Medical Center, Johnson & Johnson/Janssen Vaccine will be given.
  • Following clinics will be held Tuesday and Thursday in April, May and June, at central locations in the Willamette Valley.
  • Clinic sites will be centralized to facilitate access, equal distribution, and vaccine transportation. ¡Salud! will not be able to visit individual worksites or wineries due to the vaccine logistics.
  • ¡Salud! will receive vaccines for 100 individuals per week, this could be Moderna or Johnson & Johnson (Janssen) vaccines, will know the allocation the week before the clinic.
  • Each person must stay on site for 15 to 30 minutes post vaccination for observation.
  • If the vaccine requires a second dose, an appointment will be provided for 2nd vaccine.
  • IMPORTANT: if a person is due for the second dose of a vaccine series, ¡Salud! is unable to provide vaccination.  That person must follow the instructions given and return to the vaccination site to complete series.

Here is the proposed schedule, still working on vaccination sites for each area. Please share information with your labor contractors. Please note, this schedule is preliminary, and subject to change. We will keep you updated about where and when clinics will be held.

Because of the high demand anticipated, guidance and information will be giving on a regular basis regarding vaccine access to other venues, including county wide vaccine sites, such as pharmacies, FQHC and other sites. If you or your workers have an opportunity to be vaccinated outside of ¡Salud! clinics, we encourage you to take advantage of it! Do not delay care and make the appointment as offered/instructed by the offering agency.

INFORMACIÓN EN ESPAÑOL

 Buenas noticias para compartir hoy – ¡Salud! Services ofrecerá clínicas de vacunas COVID-19 a partir del 3/31!

OHA aprobó la elegibilidad de vacunas para MSFW (trabajadores agrícolas estacionales migrantes) y trabajadores agrícolas a partir del 29 de marzo de 2021, y vamos a obtener acceso a vacunas, planeado  clínicas en ubicaciones centrales que nos permitirán distribuir vacunas con más acceso.

¡Salud! Services – clínicas de vacunación contra la COVID-19 para MSFW & Trabajadores Agrícolas

Cosas que debe saber acerca de estas clínicas:

  • Vacuna para personas de 18 años o mas
  • Solo vacunas con cita previa, se enviará un correo electrónico/texto con información de cómo hacer una cita directamente con nosotros mediante el uso de una plataforma de registro electrónico.
  • Primera clínica programada pare el miércoles 3/31/2021 en Hillsboro Medical Center, se administrará la vacuna Johnson &Johnson/Janssen.
  • Las siguientes clínicas se llevarán a cabo martes y jueves en abril, mayo y junio, en lugares centrales en el Valle de Willamette
  • Los sitios clínicos se centralizarán para facilitar el acceso, la distribución igualitaria y el transporte de vacunas. No podremos visitar lugares de trabajo individuales o bodegas debido a la logística de la vacuna
  • ¡Salud! recibirá vacunas para 100 individuos por semana, esto podría ser vacunas Moderna o Johnson &Johnson (Janssen), conocerán la asignación la semana anterior a la clínica
  • Cada persona debe permanecer en el lugar durante 15 a 30 minutos después de la vacunación para la observación
  • Si la vacuna requiere una segunda dosis, se proporcionará una cita para la segunda vacuna
  • IMPORTANTE: si una persona debe recibir la segunda dosis de una serie de vacunas ya iniciada, ¡Salud! no puede vacunarle.  La persona debe seguir las instrucciones dadas y regresar al sitio de vacunación para completar la serie

Adjunto está el calendario propuesto, todavía trabajando en los sitios de vacunación para cada área. Por favor, comparta información con sus contratistas de trabajo. Tenga en cuenta que este horario es preliminar y está sujeto a cambios. Le mantendremos informado sobre dónde y cuándo se llevarán a cabo las clínicas.

Debido a la alta demanda prevista, la orientación y la información se darán regularmente con respecto al acceso de vacunas a otros lugares, incluidos los sitios de vacunas de todo el condado, como farmacias, FQHC y otros sitios. Si usted o sus trabajadores tienen la oportunidad de ser vacunados fuera de ¡Salud! clínicas, le sugerimos que aproveche la oportunidad. No retrase de recibir la vacuna, haga la cita según se le ha ofrecido/instruido por la agencia que le dio la información.

Agriculture Worker Vaccination Update from ¡Salud!

Information provided by ¡Salud! on Jan. 21, 2021

¡Salud! & COVID-19 Vaccines:

  • At this time, ¡Salud! is not planning to administer vaccines via mobile clinics in the vineyards. We are, however, planning to partner with vaccination hub clinics organized by healthcare systems, Federally Qualified Health Clinics (FQHC) and others as they become available.
  • Vaccine distribution is complex, requiring extreme refrigeration, multiple doses with exact scheduling, and requires a medic or ambulance to be on site in the rare case of adverse reactions. For these reasons, for the time being it makes more sense for ¡Salud! to partner with larger healthcare entities who already have the infrastructure to administer the vaccines and can host where these resources are available.
  • We are committed to getting you the most up-to-date information and connecting our clients to vaccine access when it is available.
  • Please consider us as a resource for information, and direct questions to (888)740-4278 or [email protected].

 When will vaccines for agricultural workers be available via community clinics?

  • Agricultural workers are scheduled in the 1B vaccination group, which has not yet begun. https://covidvaccine.oregon.gov/
  • We anticipate vaccinations to begin in mid-March, early April at the earliest, which all depends on the supplies the state receives from the Federal Government.

Vacunas contra la COVID-19:

  • En este momento, ¡Salud! Services no tiene previsto administrar vacunas contra la COVID-19 durante nuestras clínicas móviles. Nuestro plan es asociarnos con sistemas hospitalarios y clínicas en cada condado que están organizando campañas de vacunación.
  • La distribución de la vacuna es compleja, requiere refrigeración extrema, múltiples dosis con un horario exacto y requiere que un médico o una ambulancia presentes en el lugar, en el caso raro de reacciones adversas. Por estas razones, por el momento tiene más sentido para ¡Salud! asociarse con entidades de atención médica más grandes que ya tienen la infraestructura para administrar las vacunas y con capacidad de brindar atención médica inmediata, si esta fuera requerida.
  • Estamos comprometidos a brindarle la información más actualizada y a conectar a nuestros pacientes con el acceso a las vacunas cuando estén disponibles.
  • Considérenos un recurso de información y dirija sus preguntas al 1-(888)740-4278 o [email protected]

¿Cuándo estarán disponibles las vacunas para los trabajadores agrícolas?

  • Los trabajadores agrícolas están programados en el grupo 1B de vacunación.  Todavía no se ha dado una fecha concreta. https://vacunacovid.oregon.gov/#prioritization
  • Anticipamos que las clínicas de vacunación comenzarán a mediados de marzo, principios de abril, tal vez más pronto, todo dependerá de la cantidad de vacunas que el estado de Oregon reciba del gobierno federal.

COVID-19 Bulletin: Governor Brown Announces New COVID-19 Framework

GOVERNOR BROWN ANNOUNCES UPDATED
COVID-19 RISK AND PROTECTION FRAMEWORK

Limited outdoor tasting room operations may resume Dec. 3


This afternoon, Nov. 25, Governor Brown unveiled a new statewide “Risk and Protection Framework” outlining guidelines and requirements for personal activities and commercial operations to help curb the spread of COVID-19. The framework, which replaces the previous phased reopening plan, outlines four levels of risk that will be determined on the county level. Risk levels will be reassessed every two weeks. 

The Governor’s COVID-19 website has links to tables detailing the exact metrics by which county risk levels are determined and the current risk status of counties statewide. The next update of risk levels will take place next Monday, Nov. 30.

Notably, for the 21 Extreme Risk counties in which the majority of Oregon’s winery tasting rooms are located, restricted outdoor tasting and dining will again be permitted beginning Thursday, Dec. 3. The guidelines for outdoor service in Extreme Risk counties specify:
  • Maximum of six people per table
  • No more than two households per table
  • Outdoor structures including tents must be open on three sides
  • Maximum capacity of 50 people
  • Must close by 11 p.m.
Additional details on the governor’s announcement have been shared by the Oregon Wine Council and the Oregon Winegrowers Association.

Click the image below to view the full framework; winery tasting rooms fall under the Activity category of “Eating and Drinking Establishments.”
Click to enlarge Risk / Activity Matrix, which takes effect Dec. 3, 2020
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4640 SW Macadam Ave., Ste. 240
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COVID-19 Bulletin: Vineyard & Winery Operating Guidelines
Dear Friends,

Please consult the OWB’s COVID-19 toolkit, which has been updated again to fold in new material including the final versions of vineyard and winery operating guidelines written and edited by industry members with input from ODA, Oregon OSHA and the state’s Health Authority. This information is the result of sustained effort and extensive collaborative outreach by Leigh Bartholomew, Anthony King and Mike McNally among others from around the state who participated actively.
 
The guidelines, along with Emergency Response advice, have been crafted as references for business owners to keep our workforce safe over the next few months and to prepare in advance for the ways in which the virus will affect normal business operations.
 
Included in the emergency response summary is information from the OWB’s communications manager, Sally Murdoch, and Kayt Mathers of PlayNice PR. They have authored a communications plan with suggestions on internal and external messaging if COVID-19 presents itself in vineyards or wineries over the coming few months.
 
Winery associations in Southern Oregon are coordinating local efforts to prepare contingency production plans in case a winery suddenly finds itself short-handed or otherwise temporarily unable to continue crushing grapes due to COVID-19. If you are located in the Rogue or Umpqua valleys and need assistance getting connected with regional winery associations to offer your help or if you want further information, let us know.
 
And if you have been keeping track of the state’s temporary COVID-19 standard and what it means for your business operations during the pandemic, be aware that it is still evolving with industry comments from various agriculture sectors and others offering their perspectives. We’ll keep you updated as the rule moves toward implementation on Sept. 21.

Tom Danowski
President
Oregon Wine Board
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Portland, OR 97239
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COVID-19 Bulletin: Pre-Harvest Meeting Recap, Recording and Resources
Dear Friends,
 
Good to see about 200 industry members and guests who Zoomed in Tuesday for an open forum on seasonal safety protocols in anticipation of the 2020 harvest. We were fortunate to have active involvement over the past several weeks in development of worker-protection guidelines from our alliance partners at the ODA, Oregon OSHA and OHA along with steady support from Davis Wright Tremaine, OLCC, OSU extension, county health departments, Crosswater Strategies and Oxley & Associates.
 
And we’re indebted to Leigh Bartholomew, Anthony King and Mike McNally who coordinated the industry volunteers from around the state to draft, edit and verify the recommendations that add grape farming and winemaking-specific advice on top of the state’s existing agriculture and food processing toolkits.
 
Here is the link to the recording of the 2.5-hour session as well as the PowerPoint slide deck and other resources referenced during the meeting. You’ll see the discussion was segmented into three sections: Vineyard Safety Protocols, Winery Safety Protocols and Emergency Response Planning.
 
Note that near the end of the recording (1:54) Sally Murdoch, OWB’s communications manager, offered messaging suggestions for keeping employees and customers informed in the event of potential COVID-19 infections among staff members in your business. Sally also offered advice on preparing a spokesperson for media inquiries. Since time was short, we’ll be reviewing the communications plan in more detail during our next all-industry call Tuesday, Aug. 25 at 11 a.m.
 
Here are some additional information sources that were mentioned or presented during the meeting:
  • ODA recommended checking this supply connector portal provided by Business Oregon.
  • Oregon OSHA reviewed highlights from this new 11-page draft temporary COVID-19 standard with direction and details on distancing in the workplace, sanitation practices, rules related to face coverings and more. If you prefer brevity, see this two-page summary. The draft version is still subject to change and, after final edits, will be in effect on either Sept. 7 or 14.
  • Face coverings continue to prompt questions. This Oregon Health Authority webpage can help answer many of them.
  • Leda Garside, RN, BSN with OHSU Tuality Healthcare provided this from the FDA for those wondering What to Do If You Have a COVID-19 Confirmed Positive Worker or Workers Who Have Been Exposed to a Confirmed Case of COVID-19?
  • And business owners were urged to contact the Oregon Department of Agriculture before harvest to invite an ODA consultant for a site visit. ODA can help managers identify workflow points where extra care may be required to minimize contact or exposure risks, such as around field restrooms or in the winery at the time clock. Consulting visits do not include the Department’s enforcement staff.
Workforce protection needs to remain top-of-mind for everyone. Media coverage from other West Coast states is focusing in on the unusually risky conditions this year. For example, in Kern County, California, 72% of COVID-infected people are Latino while 55% of the county’s overall population base is Latino. And many farm laborers worry that reporting symptoms, or mentioning a positive test result, could jeopardize their job or their family’s living arrangement.

Please let us know if you come across other information that we can quickly share statewide as we rapidly approach the busiest season.

Tom Danowski
President
Oregon Wine Board
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4640 SW Macadam Ave., Ste. 240
Portland, OR 97239
503.228.8336

COVID-19 Bulletin: New Harvest Prep and DTC Resources
Dear Friends,
 
As wine supply and demand continue searching for an equilibrium, Wines Vines Analytics recently presented some data on underlying channel dynamics. Overall, they reflect ongoing softness in domestic wine sales. U.S. dollar volume in June was $3.4 billion and wine spending for the preceding 12 months reached $70 billion. But those numbers each represent a 5% drop from the same period a year ago. Off-premise and direct-to-consumer growth are offsetting some, but not yet all, of the seismic 69% downshift in on-premise sales.
 
And with DTC emerging during the pandemic as an even more vital channel for most Oregon wineries, don’t miss the chance to open up the OWB’s COVID-19 Toolkit and have a look under the DTC Education Resources tab. There you’ll find the summaries of three wine community discussion forums hosted over the past several weeks by WISE Academy. The sessions included insights and ideas from WISE instructors and your Oregon peers on smart management strategies for tasting rooms and wine clubs.
 
The importance of DTC revenue was mentioned in the industry’s letter last week to Governor Brown. She was asked to take direct sales into consideration as a component of the $6 billion Oregon wine grape and wine sector as she makes phasing decisions within her “Reopening Oregon” framework.
 
As we look ahead to a harvest and crush season that will demand some innovative thinking and ingenuity, a few items of interest deserve your attention:
  • The Oregon Wine Board is again offering its online Marketplace as a central location for aggregating fall internships. Post them there, then we’ll coordinate with Oregon State University and other global industry partners to help generate broader awareness of the opportunities. The Marketplace is also still the place to post bulk wines and wine grapes you may have for sale;
  • The Oregon Wine Council, along with Crosswater Strategies on behalf of the Oregon Winegrowers Association, provide these links to an Agriculture and Farm Operations Toolkit and Playbook. They include suggestions for reducing the chances for virus outbreaks as well as advice on dealing with potential business interruptions that could be caused if COVID-19 presents itself in the workplace. These documents originated with state regulatory agencies including the Department of Agriculture, OSHA and the Oregon Health Authority with additional input from county health departments;
  • Building on that toolkit and playbook, Oregon grape growers and winemakers have been at work drafting industry-specific supplements that will be discussed in a Zoom meeting, which is open to industry members, on the morning of Tuesday, Aug. 18. Sign up here to mark your calendar, and if you’re interested but unable to join we will share the recording afterward.
While COVID-19 tests our resiliency, requiring agility in just about every aspect of industry operations, we remain committed to delivering another engaging, insight-rich Oregon Wine Symposium.

In 2021 however, we’ll deliver it to you virtually.

Mark your calendars for Feb. 16-19, 2021. The online sessions over those four days are in development now under the supervision of our industry’s Education Committee. They’ll have further information as the final schedule and speakers are locked in.

Tom Danowski
President
Oregon Wine Board
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Copyright © 2020 Oregon Wine Board. All rights reserved.

4640 SW Macadam Ave., Ste. 240
Portland, OR 97239
503.228.8336

COVID-19 Photography Best Practice and Call for Photos

COVID-19 PHOTOGRAPHY BEST PRACTICE

Share your compliant images with fans and OWB
Host hands face mask to guest
Photo courtesy Adelsheim Vineyard
It is critical that we set and meet visitation expectations as an industry. We want guests to arrive in wine country expecting consistent compliance with health precautions such as PPE and safe distancing to protect tasting room staff and visitors alike. To that end, it’s important that wineries depict strict adherence to COVID-19 public health guidelines in their social media posts. Current (or implied to be current) photos of crowds, staff not wearing masks, food being prepared without masks, etc., are inappropriate regardless of when they were actually taken. If you do post a photo depicting a pre-COVID experience or event, please include a prominent note to that effect in your post. If you’re curious how we’re messaging to consumers regarding wine country expectations visit our wine country reopening page.

Share your COVID-19 photography
We at OWB also intend to set accurate expectations of safe visitation experiences through our own communications channels, but we need your help. If your business has any recent photography showing socially distanced guests, tasting room associates wearing masks, or other obvious COVID-19 accommodations that you’d be willing to share, please do. We’ve setup an easy portal to collect your images along with identifying information and photo credit so we can share your hard work with consumers around the country. Please consider submitting and licensing your COVID photography for statewide benefit.
SUBMIT YOUR PHOTOS
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COVID-19 Bulletin: Resources for Workplace Safety
Dear Friends,

As our industry counterparts in areas of California react to reinstated restrictions on indoor tasting room service, Oregon winery owners need to be aware of some less intrusive but important recent announcements here.
First, Governor Brown and the Oregon Health Authority (OHA) this week restricted social gatherings to groups of 10 or fewer. Note that the statewide rule specifies social events, even those outdoors, and it does not apply to normal operations at Oregon businesses. While restaurants, wine tasting rooms, bars and brewpubs are not judged by our state’s epidemiology experts to be playing significant roles right now in the rising level of positive COVID-19 test results, we are all being asked to continue exercising good judgment.
Second, masks are still required, of course, when winery staff members and visitors are indoors. Tasting room guests may remove them when eating or drinking. What’s new is this week’s rule calling for masks to be worn outdoors when six feet of spacing is not possible, along with encouragement to mask up even when properly distanced.
This OHA guidance regarding masks was forwarded by Evyan Andries, government affairs advisor for the Oregon Wine Council. It was issued before the new “outdoor requirement” was put in place. Nevertheless, it includes a number of important points. See page 2 for an answer about exemptions and page 10 for information about enforcement actions within OHA and county health department spans of authority. Finally, feel free to display this graphic as a simple reminder about masks for everyone.
As you may be aware, industry volunteers including Anthony King and Leigh Bartholomew have been working with field operations management at the Oregon Department of Agriculture (ODA) and industrial hygiene experts from Oregon’s Occupational Safety & Health Administration (OSHA) to craft recommended operating guidelines designed to keep vineyard workers and winery employees safe during the coming grape harvest and crush. The guidelines will start to circulate for industry member comments in the next few days and Anthony is still welcoming volunteers if you want to assist in the drafting and review processes.
 
During a recent industry meeting, Anthony and Leigh reported findings from a winery walk-through conducted last week with ODA and OSHA. The exercise was structured to identify areas where special precautions will be advised during the harvest/crush period to minimize exposure risks. Some of the lessons learned reinforced the importance of maximizing airflow and CO2 reduction to the extent possible in closed production spaces and improvising barriers (e.g., shower curtains) as needed where six-foot spacing is unlikely, such as around sorting tables. Additional learning from that exercise will be folded into the draft guidelines. ODA and OSHA are available to assist with similar worksite safety audits for free in other wineries and vineyards around the state. OWB can connect you with the right people if you let us know you’re interested.
 
A final comment from Rusty Rock (ODA), echoed by both Jennifer Ekdahl and Nate Sweet at OSHA, relates to their willingness to work cooperatively with grape growers and winemakers in coping with the unusual and unexpected circumstances that will present themselves this year. Inviting ODA or OSHA staff to your place of business now for a free safety consultation can be an effective way to anticipate and mitigate risks before the grapes arrive at the pad.  


Tom Danowski
President
Oregon Wine Board

P.S. If you thought you missed out on your chance for a Paycheck Protection Program forgivable loan, you didn’t. Not yet. With about $140 billion left to disburse, the program application deadline was extended to Saturday, August 8. Look in the OWB’s COVID-19 toolkit for the latest information on program modifications as well as for the application form itself.
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4640 SW Macadam Ave., Ste. 240
Portland, OR 97239
503.228.8336

COVID-19 Bulletin: Face Coverings Now Mandatory Statewide
Dear Friends,

If you have not yet heard, today, July 1, is the first day that face coverings are mandatory statewide when inside a public space. Guests seated in restaurants, tasting rooms, brewpubs and bars can remove masks when eating or drinking but are asked to wear them at all other times when indoors at a place of business.
 
As detailed further in this notice from the Oregon Health Authority, located in the Oregon Wine Board’s COVID-19 toolkit, employers must supply face coverings for employees. They are encouraged, though not required, to supply them for guests.

The face covering requirement reflects an elevated awareness as we move into the holiday weekend that we all have a role to play in implementing safety precautions now that the majority of Oregon counties are currently in Phase II of the governor’s plan to reopen Oregon. This seven-slide PowerPoint from Governor Brown yesterday includes some testing data on page three specific to Oregon that supported the face covering decision. The recent trends mean that we will soon be seeing more public service announcements and reminders to encourage everyone to help safeguard their families, coworkers and the public’s health.
For business owners who may be getting questions from staff members about dealing with COVID-19, Davis Wright Tremaine offers a reminder to consult this Centers for Disease Control advice and this set of isolation guidelines written for those with virus symptoms or those who have tested positive but may present no symptoms. DWT also recommends this jointly authored guidance for farmers from the Department of Labor and the CDC with details on precautions to help protect agricultural workers.
 
One last point about safety and hygiene protocols in the workplace. Industry volunteers led by Anthony King are preparing a set of best practices specifically designed to help avoid or minimize COVID-19 outbreaks among production workers in Oregon wineries and cellar operations as we approach late summer bottlings and the fall crush. Media coverage of COVID-19 incidents affecting workforces at Oregon fruit packing, seafood and food manufacturing facilities has brought business interruptions and unwelcome attention to some well-known companies. In the hopes of helping our industry prepare itself, Anthony invites anyone to email him with comments, input and assistance. The draft document he and others will circulate in July for review is being created as a winery and vineyard-focused supplement to the more generic toolkit now available to food and beverage processors from the Oregon Department of Agriculture, OSHA and the Oregon Health Authority.
 
Here’s some good news for Paycheck Protection Program loan recipients. While the period within which to use the financing has been extended to 24 weeks, there will be some who are thinking ahead already about the process to seek loan forgiveness. They’ll be glad to hear that the forgiveness application has been reduced from eleven pages to three. The short form and instructions are available for:
  • Those who are self-employed and have no employees; or
  • Businesses that did not reduce the salaries or wage rates of their employees by more than 25% and did not reduce the number or hours of their employees; or
  • Businesses that experienced reductions in business activity as a result of health directives related to COVID-19 and did not reduce the salaries or wage rates of their employees by more than 25%.
Our Oregon Wine Board management team wishes you and your families a safe and memorable Independence Day weekend.


Tom Danowski
President
Oregon Wine Board
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4640 SW Macadam Ave., Ste. 240
Portland, OR 97239
503.228.8336

VingDirect DTC Course Offerings at Discounted Prices

ONLINE DTC COURSES AVAILABLE UNTIL JULY 1

Register for any of six offerings for just $25 each

As the direct sales landscape is shifting, OWB remains committed to providing you with quality DTC education opportunities. As part of that effort, we have sponsored access for all industry members to six specialized courses from VingDirect. This sponsorship provides access to these courses, normally priced between $199 and $399, for only $25 each. The opportunity has been extended until July 1.

Fine print: You must register by July 1. Once you register and begin a course, you will have two weeks to complete it. The link to each course will be sent within 24 hours of registration.

Online Courses Available Now
Guest Experience Boot Camp
Designed for tasting room hosts and managers to develop effective guest experiences to sell wine and convert guests to wine club members.

2 hours, normally $199, OWB price $25
Register here

 
Converting Wine Club Memberships
Teaches DTC staff to apply a beginning-middle-end technique for increasing wine club conversion, identify four guest types, link guests’ interests to the wine club benefits, and understand the sales hierarchy.

3 hours, normally $199, OWB price $25
Register here
Navigating Through A Crisis
Industry experts from Emetry, VinoPro and Silicon Valley Bank provide tactical information for navigating COVID-19 and other crises that causes tasting rooms to close. Covers communication, wine club shipments, employee plans and retention.

2 hours, normally $199, OWB price $25
Register here
Advanced Wine Sales
Learn to identify personal selling barriers and how to eliminate them. Learn techniques for making your guests feel heard. Learn how to use the “opportunity circle” to turn an objection into a sales opportunity and other techniques for increasing sales.

3 hours, normally $399, OWB price $25
Register here
Reaching Out to Consumers
This course is designed for hosts and managers to create an ongoing communication plan to engage customers, sell wine, and continue building guest relationships.

3.5 hours, normally $399, OWB price $25
Register here 
Virtual Tasting 101
Learn how to develop strategies and goals for virtual tastings, types of virtual tastings to develop, how to sell wine to attendees and make connections. Learn practices for booking and reservations, elements of marketing to attract registrations and what metrics to measure.

1.5 hours, normally $199, OWB price $25
Register here
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Copyright © 2020 Oregon Wine Board. All rights reserved.

4640 SW Macadam Ave., Ste. 240
Portland, OR 97239
503.228.8336