ONLINE DTC COURSES NOW AVAILABLE 

Classes available through May 30 for just $25 each

Last spring, OWB partnered with DTC experts VingDirect to offer a series of highly popular webinars about wine club management.

Now, as the direct sales landscape is shifting, we are recommitting to providing you with quality DTC education opportunities by sponsoring access to six specialized courses from VingDirect. OWB’s sponsorship enables all members of the Oregon wine industry to access these courses, normally priced between $199 and $399, for only $25 each. The opportunity is open through May 30.

Fine print: Once you register and begin a course, you have two weeks to complete it. Courses must be completed by May 30. The link to each course will be sent within 24 hours of registration.



Online Courses Available Now

Guest Experience Boot Camp
Designed for tasting room hosts and managers to develop effective guest experiences to sell wine and convert guests to wine club members.

2 hours, normally $199, OWB price $25 Register here

 

Converting Wine Club Memberships
Teaches DTC staff to apply a beginning-middle-end technique for increasing wine club conversion, identify four guest types, link guests’ interests to the wine club benefits, and understand the sales hierarchy.

3 hours, normally $199, OWB price $25
Register here

Navigating Through A Crisis
Industry experts from Emetry, VinoPro and Silicon Valley Bank provide tactical information for navigating COVID-19 and other crises that causes tasting rooms to close. Covers communication, wine club shipments, employee plans and retention.

3 hours, normally $399, OWB price $25
Register here

Advanced Wine Sales
Learn to identify personal selling barriers and how to eliminate them. Learn techniques for making your guests feel heard. Learn how to use the “opportunity circle” to turn an objection into a sales opportunity and other techniques for increasing sales.

2 hours, normally $199, OWB price $25
Register here

Reaching Out to Consumers
This course is designed for hosts and managers to create an ongoing communication plan to engage customers, sell wine, and continue building guest relationships.

3.5 hours, normally $399, OWB price $25
Register here 

Virtual Tasting 101
Learn how to develop strategies and goals for virtual tastings, types of virtual tastings to develop, how to sell wine to attendees and make connections. Learn practices for booking and reservations, elements of marketing to attract registrations and what metrics to measure.

1.5 hours, normally $199, OWB price $25
Course available week of May 4
Pre-register here
 

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4640 SW Macadam Ave., Ste. 240
Portland, OR 97239
503.228.8336


April 29, 2020|COVID-19 Toolkit, Education, Grapevine|0 Comments

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