Register for any of six offerings for just $25 each
As the direct sales landscape is shifting, OWB remains committed to providing you with quality DTC education opportunities. As part of that effort, we have sponsored access for all industry members to six specialized courses from VingDirect. This sponsorship provides access to these courses, normally priced between $199 and $399, for only $25 each. The opportunity has been extended until July 1.
Fine print: You must register by July 1. Once you register and begin a course, you will have two weeks to complete it. The link to each course will be sent within 24 hours of registration.
Online Courses Available Now
Guest Experience Boot Camp
Designed for tasting room hosts and managers to develop effective guest experiences to sell wine and convert guests to wine club members.
Converting Wine Club Memberships
Teaches DTC staff to apply a beginning-middle-end technique for increasing wine club conversion, identify four guest types, link guests’ interests to the wine club benefits, and understand the sales hierarchy.
Navigating Through A Crisis
Industry experts from Emetry, VinoPro and Silicon Valley Bank provide tactical information for navigating COVID-19 and other crises that causes tasting rooms to close. Covers communication, wine club shipments, employee plans and retention.
Advanced Wine Sales
Learn to identify personal selling barriers and how to eliminate them. Learn techniques for making your guests feel heard. Learn how to use the “opportunity circle” to turn an objection into a sales opportunity and other techniques for increasing sales.
Virtual Tasting 101
Learn how to develop strategies and goals for virtual tastings, types of virtual tastings to develop, how to sell wine to attendees and make connections. Learn practices for booking and reservations, elements of marketing to attract registrations and what metrics to measure.