The preliminary grape pricing report from the 2020 Oregon Vineyard & Winery Survey is now available. Thank you to those vineyard owners and managers that took the time to share their data, which enabled the creation of this report.

The report includes median, weighted average, minimum and maximum prices per ton by variety. Where enough data points allow, regional prices by variety are reported. Where no data are reported, there were not enough data received to report separately.

Over the years we have heard from growers and producers about the need to ensure reported pricing reflects transactions taking place on the open market. In response to this feedback, we updated the questionnaire starting with the 2018 vintage to ensure pricing data collected reflected market value, improving confidence in the reported data.

As you consider the data presented in the preliminary pricing report in the context of the vintage’s smoke events, keep in mind that smoke-impacted fruit that went unsold is not reflected here. The impacts of smoke will be more evident in the grape and wine production numbers in the full 2020 Vineyard & Winery Report, due out late August.

If you have any questions about this report, please direct them Jess Willey at the OWB and Bob Parker, study lead at the University of Oregon’s Institute for Policy Research and Engagement.


Update on full 2020 report

Bob and his team at the University of Oregon are currently analyzing all data received and are preparing to release the full 2020 Oregon Vineyard & Winery Report by the end of August. When it is ready it will be shared via email and posted to the OWB’s industry website. Past reports can be found here.


The annual Oregon Vineyard & Winery Report is used to communicate Oregon wine industry facts such as grape pricing, economic impact, market growth and more. Contact Jess Willey at the Oregon Wine Board for more information.