2015 Oregon Vineyard and Winery Report Now Available

August 15, 2016|Market & Industry Research, Winery & Vineyard Report|

Industry growth steady with planted acres, tonnage and a 9% sales increase leading the charge Oregon’s wine industry continued to grow for the fourth consecutive year but at a more modest pace according to the 2015 Vineyard and Winery Report. Released today, the report indicates the number of vineyards operating in the state increased 2% to [...]

Early release of Current Grape Pricing and an Update on the 2015 Oregon Vineyard and Winery Census

June 2, 2016|Winery & Vineyard Report|

First, thank you to all who completed the 2015 census form. We greatly appreciate the time and effort you put into it. Click here to view the preliminary prices per ton for grapes at the regional and state levels from the 2015 Oregon Vineyard and Winery Census. You’ll notice in the report that we have included weighted averages for [...]

Learn More about Consumer Perceptions of Oregon Wine Regions

January 11, 2016|Education, Market & Industry Research|

OWB commissioned Full Glass Research to conduct a survey to better understand the purchase habits, buying influences and perceptions of premium wine regions among High Frequency High End (HFHE) consumers. The HFHE consumer base is comprised of approximately 10-12 million adults in the U.S. who purchase 85% of wines priced more than $20 at retail. [...]

Grape Pricing for 2014 is Now Available!

July 1, 2015|Winery & Vineyard Report|

Click here to view the preliminary prices per ton for grapes at the regional and state levels from the 2014 Oregon Vineyard and Wine Production Census. This year additional figures are provided to give a more complete picture of the grape prices throughout Oregon. This includes weighted averages, medians, and high and low prices for each [...]

Update on Current Grape Pricing and the 2014 Oregon Vineyard and Wine Production Census

June 17, 2015|Winery & Vineyard Report|

First, thank you to all who completed the 2014 census form. We greatly appreciate the time and effort you put into it. Rikki Pritzlaff at the Southern Oregon University Research Center (SOURCE) is currently analyzing all of the submitted data and preparing to release grape pricing information at the beginning of July.  OWB will send the report [...]

Inside the Heads of Local Sommeliers

March 27, 2015|Market & Industry Research, Trade Marketing|

A series of in-depth, hour-long, confidential interviews were conducted among leading Portland restaurant wine directors and sommeliers by Lisa Prince, Wieden+Kennedy brand strategy expert, in late 2014. The interviewees were chosen to represent lists with a range of Oregon wine representation. Prince was recruited by the OWB to help the Oregon wine industry better understand: [...]