Recovering from the substantial challenges that confronted the industry with the 2020 vintage, Oregon grape production, crush and crop value increased substantially in 2021.
- Total wine grape production in 2021 increased 53% over 2020 from 75,142 tons to a record 114,677 tons. Total wine grape production in 2021 was 8.7% higher (more than 9,000 tons) than in 2019.
- Harvested acreage increased by 17% from 2020 and 10% from 2019. Yield per harvested acre in 2021 increased by 30% over 2020 nearly approaching 2019 levels.
- The estimated value of wine grape production in 2021 increased 72% or by nearly $113 million to about $271 million. The estimated value of wine grape production in 2021 was 14% higher ($33.6 million) than in 2019.
- The average price per ton in 2021 increased 20% to $2,595 per ton over 2020 values and the median price increased nearly 11% to $2,211.
- Total planted acreage increased by more than 2,300 acres from 39,531 to 41,899, an increase of 6.0%. The leading variety in planted acreage and production remains Pinot Noir accounting for 60% of all planted acreage and 61% of wine grape production.
- Total tons crushed in 2021 increased by 38% over 2020, from 65,009 tons to 89,566 tons. Total tons crushed in 2021 was 5.8% higher (nearly 5,000 tons) than in 2019.
- Case sales increased 13% across all channels from 4.7 million to 5.3 million. Direct to consumer sales channels rebounded, increasing by 24% overall, with a 72% increase in tasting room sales. Sales into distributed channels increased by 8.3% in Oregon and 9.7% in U.S. states outside Oregon.
- Export sales increased by 8.9% with Canada accounting for 46% of export sales.
- Approximately 26% of grapes harvested in Oregon appear not to have been crushed in Oregon suggesting a continuing trend of Oregon tonnage sold out of state.
This report is produced by the Institute for Policy Research and Engagement (IPRE) at the University of Oregon on behalf of the Oregon Wine Board. The IPRE research team has prepared a document outlining their data collection and analysis methods. Please contact Bob Parker at the IPRE with questions.