Attracting and Retaining Staff, featuring the Oregon Labor Survey Results
Staffing has been one of the largest challenges that tasting rooms are facing coming out of the pandemic landscape. Join Lesley Berglund as she helps to unpack some of the national trends around attracting and retaining sales staff. Dr. Jeff Peterson joins the panel to reveal the results of the 2022/23 Oregon salary and labor survey and identifies areas where Oregon wineries can increase equity across their staffing. The WVWA’s Board Director, Scott Shull will discuss why Oregon’s largest AVA association is focused on increasing diversity training and insights for its members and will provide highlights from the WVWA DEBI signatories.
Speakers Bio
Lesley Berglund is an accomplished wine industry entrepreneur and CEO with a focus on change management. Over the past 30 years in the wine industry she has started up the equivalent of nine new businesses, acquired and integrated four companies and led during periods of dramatic change. As co-founder and former CEO of the Ambrosia Wine Catalogue / the Winetasting Network (which she sold in 2004) she has deep experience in consumer direct marketing of fine wines. Lesley has served on the board of eleven wine-related companies and trade associations. In 2008, she co-founded the WISE Academy, which provides education, training and certification for winery consumer direct professionals across wine regions throughout the United States and in New Zealand. In 2014 she co-founded SOLVE Services which provides financial analysis, planning and decision support services for wineries. Today she spends most of her time coaching winery leaders through growth related challenges and opportunities. Beyond wine, Lesley is a member of the YPO where she has held numerous local, regional and international board and leadership positions. Lesley is also a third-generation Napa Valley native from a grape growing family, with a B.A. from Wesleyan University and a MBA from Harvard Business School.
Scott Shull has been making Oregon wines since 1989, —first as an independent producer, and from 1995 to 2017 as lead winemaker at Raptor Ridge Winery. Now focused on wine growing & business management , Scott always strives to grow grapes and assist our winemaker in crafting wines that are interesting to the palate and to the mind—wines of complexity, finesse, and place. Born in Kentucky and raised in Des Peres, Missouri, Scott was a self-taught winemaker, having learned by doing, reading, and attending extension service courses on viticulture and enology offered by U.C. Davis, Oregon State University, and Chemeketa Community College, and by participating in the Willamette Valley’s Westside Winemakers Club for a couple of decades. Scott is a Board Director of the Willamette Valley Winegrowers Assn., President emeritus of Oregon Pinot Camp. Previously, he has served as a board member of Gov. Ted Kulongoski’s Brand Oregon campaign and was a founding director of the Oregon Wine Board.
Jeff D. Peterson, Ph.D. specializes in wine education and research, through Vinum Docet (Wine Educates). He has conducted the Oregon Wine Labor Survey for the Oregon wine industry since 2017, with funding support from the Oregon Wine Board.
