Oregon Wine Economic Impact Study – Your Participation Needed

January 3, 2018|Economic Impact Studies|

Your assistance helps build the case for future industry support The Oregon Wine Board requests your active participation in updating our industry Economic Impact Study. This update, conducted every three years, provides documented evidence of our industry’s importance to the state's economy. Proof of our industry’s economic importance is critical in communicating with legislators, the media and [...]

Workshop Recording Now Available: Understanding Consumer Wine Perceptions & Preferences with Tim Hanni MW

December 18, 2017|Consumer Research, Education|

The OWB arranged for Tim Hanni MW to present a lecture for winery sales and hospitality staff on Nov. 14 at Linfield College. This seminar provided attendees with an understanding of consumer wine perceptions and preferences identifying the keys to engagement, conversion and customer retention. View the recording and presentation deck.

Upcoming OSU Study on Oregon Wine Clubs: Your Participation Requested

September 13, 2017|Market & Industry Research|

Wineries across Oregon have been contacted and invited to participate in the research described below. If you have not been contacted but would like to participate in the study, please contact James Sterns at OSU. Dear friends, During the past year, Oregon State University business and economics faculty conducted a listening tour around the state [...]

Release of 2016 Grape Pricing Data and Update on 2016 Oregon Vineyard and Winery Census Report

July 14, 2017|Winery & Vineyard Report|

Thank you to all who completed the 2016 census form. We greatly appreciate the time and effort you put into it. Click here to view the preliminary prices per ton for grapes at the regional and state levels from the 2016 Oregon Vineyard and Winery Census. If you have any questions about this report, please [...]

Direct to Consumer Sales Insights and Recap – May 2017

June 15, 2017|Consumer Research, Education|

To compile useful resources for the industry, the Oregon Wine Board staff attended three DTC education events: DTC Seminar featuring WISE Academy, e-Cellar, ShipCompliant, Oregon Wine Services  – May 4 Vin65 Roadshow – May 9 Silicon Valley Bank Wine Sales Videocast – May 17 As DTC execution varies greatly from brand to brand, a spectrum [...]

Replay of Silicon Valley Bank’s DTC Wine Sales Videocast

May 19, 2017|Education, Market & Industry Research|

On May 17, Silicon Valley Bank presented a live videocast about the latest trends in direct-to-consumer sales. SVB also shared the results of their 2017 Direct-to-Consumer Wine Survey and discussed the highlights. Watch a replay of the videocast.

Support Our Industry by Completing Your Census

March 24, 2017|Announcements, Winery & Vineyard Report|

Every year the Oregon wine industry receives an important request for census information. The data is confidentially gathered and analyzed by the Southern Oregon University Research Center (SOURCE) and is essential for communicating industry grape pricing, economic impact, market growth and much more. The OWB has worked closely with SOURCE to streamline the census form [...]

View the 2017 Consumer Research Study Webinar

January 31, 2017|Consumer Research, Education, Market & Industry Research|

On Jan. 18, the Oregon Wine Board produced a webinar in conjunction with Christian Miller of Full Glass Research highlighting the newly commissioned national consumer research study. Access to the webinar video, the slide show and the original report can be found in the Education section of the industry website under education resources. For questions [...]

Last Chance to Register for the Consumer Research Study Webinar

January 12, 2017|Consumer Research, Education, Market & Industry Research|

Join the OWB and Christian Miller of Full Glass Research as he presents the findings from a newly commissioned consumer research study in a webinar on Jan. 18 at 11 a.m. Attend this webinar and walk away with a better understanding of: The purchasing habits, buying influences and perceptions among the segment of fine wine [...]

Register Now For Newly Commissioned Consumer Research Study Webinar!

December 21, 2016|Education, Market & Industry Research|

OWB recently commissioned a Wine Opinions survey to further understand the purchasing habits, buying influences and perceptions among the segment of fine wine consumers who purchase 85% of wines priced more than $20 at retail. This study digs into the Oregon wine “super fan,” investigating attributes and behaviors of consumers who cite Oregon wines as [...]