Your assistance helps build the case for future industry support The Oregon Wine Board requests your active participation in updating our industry Economic Impact Study. This update, conducted every three years, provides documented evidence of our industry’s importance to the state's economy. Proof of our industry’s economic importance is critical in communicating with legislators, the media and [...]
Workshop Recording Now Available: Understanding Consumer Wine Perceptions & Preferences with Tim Hanni MW
The OWB arranged for Tim Hanni MW to present a lecture for winery sales and hospitality staff on Nov. 14 at Linfield College. This seminar provided attendees with an understanding of consumer wine perceptions and preferences identifying the keys to engagement, conversion and customer retention. View the recording and presentation deck.
Wineries across Oregon have been contacted and invited to participate in the research described below. If you have not been contacted but would like to participate in the study, please contact James Sterns at OSU. Dear friends, During the past year, Oregon State University business and economics faculty conducted a listening tour around the state [...]
Thank you to all who completed the 2016 census form. We greatly appreciate the time and effort you put into it. Click here to view the preliminary prices per ton for grapes at the regional and state levels from the 2016 Oregon Vineyard and Winery Census. If you have any questions about this report, please [...]
To compile useful resources for the industry, the Oregon Wine Board staff attended three DTC education events: DTC Seminar featuring WISE Academy, e-Cellar, ShipCompliant, Oregon Wine Services – May 4 Vin65 Roadshow – May 9 Silicon Valley Bank Wine Sales Videocast – May 17 As DTC execution varies greatly from brand to brand, a spectrum [...]
On May 17, Silicon Valley Bank presented a live videocast about the latest trends in direct-to-consumer sales. SVB also shared the results of their 2017 Direct-to-Consumer Wine Survey and discussed the highlights. Watch a replay of the videocast.
Join the OWB and Christian Miller of Full Glass Research as he presents the findings from a newly commissioned consumer research study in a webinar on Jan. 18 at 11 a.m. Attend this webinar and walk away with a better understanding of: The purchasing habits, buying influences and perceptions among the segment of fine wine [...]