Join the OWB and Christian Miller of Full Glass Research as he presents the findings from a newly commissioned consumer research study in a webinar on Jan. 18 at 11 a.m. Attend this webinar and walk away with a better understanding of:

  • The purchasing habits, buying influences and perceptions among the segment of fine wine consumers who purchase 85% of wines priced more than $20 at retail.
  • The attributes and behaviors of the Oregon wine “super fan” and how they differ from more casual Oregon wine consumers.
  • How to use these insights to develop your sales strategies in the new year.

Because space is limited, please only register if you will attend the live webinar. All live participants will have the opportunity to ask questions on the findings. If you are unable to attend, this webinar will be recorded and available to view on the education resources section of the OWB industry website directly after the event. Click here to register. For questions, contact info@oregonwine.org.