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Oregon Wine Industry

Oregon Wine Industry

Oregon is the third largest viniferous grape growing region in the U.S., with 463 wineries

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Last Chance to Register for the Consumer Research Study Webinar

Join the OWB and Christian Miller of Full Glass Research as he presents the findings from a newly commissioned consumer research study in a webinar on Jan. 18 at 11 a.m. Attend this webinar and walk away with a better understanding of:

  • The purchasing habits, buying influences and perceptions among the segment of fine wine consumers who purchase 85% of wines priced more than $20 at retail.
  • The attributes and behaviors of the Oregon wine “super fan” and how they differ from more casual Oregon wine consumers.
  • How to use these insights to develop your sales strategies in the new year.

Because space is limited, please only register if you will attend the live webinar. All live participants will have the opportunity to ask questions on the findings. If you are unable to attend, this webinar will be recorded and available to view on the education resources section of the OWB industry website directly after the event. Click here to register. For questions, contact [email protected].

January 12, 2017 | Consumer Research, Education, Market & Industry Research |

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The Grapevine newsletter is distributed every two weeks to members of the Oregon wine community, including all winery and vineyard employees, regional associations, and wine industry academics. In addition, periodic special updates are sent to keep the industry informed of marketing programs, educational seminars and other opportunities relevant to winery and vineyard businesses.

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