Advertising Strategy for Digital and Social Media E-Commerce Sales
Understanding the opportunities to increase brand awareness and reach through digital channels are essential for growing sales in today’s consumer landscape. Are you successfully engaging this channel for brand growth? Join global digital marketing experts as they provide you with the ultimate roadmap for how to successfully build your social media and digital advertising strategy to ensure your e-commerce is creating sales opportunities.
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Eventually they made their home in McMinnville and Maria worked in various marketing and event positions in the industry, including coming full circle as executive director of the IPNC. In 2001, Rob and Maria founded their own winery in what’s now known as McMinnville’s Granary District. Maria’s purview includes all things marketing, hospitality, direct sales and community relations. Maria and Rob have three (nearly grown) children, none of whom are interested in the wine business.
Trish’s company, Mastermind Consulting was born in 2008, the first type of wine marketing business to evolve exclusively to specialize in digital, social, direct and content marketing. Many of those original client relationships still exist today with brands shifting their mix to focus on digital communications. Mastermind pioneered many of the groundbreaking digital and social media initiatives that took flight in Australia. Tweet ups, Instameets, the Rosé Revolution, consumer online tasting panels were Mastermind innovations along with utilizing other tools in the digital toolbox.
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