Advertising Strategy for Digital and Social Media E-Commerce Sales

Understanding the opportunities to increase brand awareness and reach through digital channels are essential for growing sales in today’s consumer landscape. Are you successfully engaging this channel for brand growth? Join global digital marketing experts as they provide you with the ultimate roadmap for how to successfully build your social media and digital advertising strategy to ensure your e-commerce is creating sales opportunities.

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Speaker Bios

After a brief career in public relations and event planning, Maria Stuart started her wine life in Chicago in wholesale sales. It was there that she discovered the magic between food and wine, and also had the pleasure of befriending the wines of Oregon and their makers. During her first visit to the International Pinot Noir Celebration in 1990, she became smitten with the Willamette Valley and a certain talented (and handsome!) winemaker. Shortly thereafter Maria moved to Portland and she and Rob were married.

Eventually they made their home in McMinnville and Maria worked in various marketing and event positions in the industry, including coming full circle as executive director of the IPNC. In 2001, Rob and Maria founded their own winery in what’s now known as McMinnville’s Granary District. Maria’s purview includes all things marketing, hospitality, direct sales and community relations. Maria and Rob have three (nearly grown) children, none of whom are interested in the wine business.

Trish Barry is what you’d call a veteran of digital and social media marketing, pioneering many campaigns for wineries large and small across Australia. Recently awarded 2020 Wine Communicators of Australia’s Wine Communicator of the Year and Digital Wine Communicator of the Year, and 2020 Australian Women in Wine Marketer of the Year, Trish is well-equipped to help wineries navigate this ever changing landscape.

Trish’s company, Mastermind Consulting was born in 2008, the first type of wine marketing business to evolve exclusively to specialize in digital, social, direct and content marketing. Many of those original client relationships still exist today with brands shifting their mix to focus on digital communications. Mastermind pioneered many of the groundbreaking digital and social media initiatives that took flight in Australia. Tweet ups, Instameets, the Rosé Revolution, consumer online tasting panels were Mastermind innovations along with utilizing other tools in the digital toolbox.

Vanessa Hadick is the founder and managing director of Double Tap Marketing, a digital marketing agency to the wine industry based in the Willamette Valley. Double Tap Marketing is focused on “doing more while spending less,” utilizing digital marketing strategy to drive business growth. Vanessa grew up in the wine industry in Monterey, CA, holds a B.A. in international relations and gender studies from UC Davis and an MBA from Portland State University. Vanessa’s experience spans the globe, having held marketing roles in London, Monaco, Australia and the U.S. After working for Constellation Wines in San Francisco and Treasury Wine Estates in Australia to “earn her corporate stripes,” she moved to Oregon in 2015 to be a part of its incredibly collaborative wine community, overseeing marketing for Sokol Blosser Winery before launching her business. Vanessa serves on the marketing committee for the Willamette Valley Wineries Association as well as the Oregon Wine Board’s education committee. She is passionately committed to environmental and social sustainability as the future of business.

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