Staying Compliant in Consumer Marketing
If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion?
Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to the joys of staying compliant in the making and selling of your wine, you need to be mindful with how you market your wine. A misstep here can be costly… not to mention outright annoying. Join us for an overview of consumer marketing compliance and learn some dos and don’ts in today’s fast-paced digital and consumer world, including real-world examples. To inject some fun into what could be a snooze of a topic, come with your game face on as we’ll be providing real-world takeaways in an interactive format.
Jeff Giametta will provide a legal framework and Kathryn Quinn will provide real-world industry context and examples. While this seminar should not be construed as providing legal advice, we’ll arm you with the information you need to audit your winery’s consumer marketing compliance and assess legal compliance risk.
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Kathryn is a Sonoma wine country native and holds a B.A. in political science with a concentration in pre-law from Cal Poly, San Luis Obispo, and a Paralegal Certificate from Sonoma State University. She also holds a WSET Level 2 Certification.