“Give Oregon Wine” is a holiday campaign open to all Oregon wine-related businesses, running from November 12 to January 1. The campaign has two key objectives: 

1. Promote DTC Sales: Boost online and in-person sales during this crucial holiday season. 
2. Encourage Wine Country Experiences: Highlight unique experiences for holiday gatherings and gifts. 

OWB Support for Oregon Wineries 

To support this initiative, the Oregon Wine Board (OWB) will: 

• Create and share promotional graphics for participating businesses statewide. 

• Build a promotional webpage on oregonwine.org. 

• Promote the campaign across OWB’s channels and via paid digital advertising. 

HOW TO PARTICIPATE 
Step 1: Create a Seasonal Gift for Your Customers 

• Wine: Designate one or more SKUs for holiday purchase (e.g., special reserve bottles, Magnums, Holiday Packs). 

• Experience: Offer unique experiences that can be gifted or enjoyed together during the holidays, such as private tastings, vineyard tours, or wine and food pairings. (74% of people prefer experiences as gifts.) 

• Gift Cards: Consider offering discounts for multiple gift card purchases (e.g., Buy 4 $50 gift cards for $175). 

• Club Membership: Offer club memberships as a unique gift idea that fosters long-term customer relationships. 

Best Practices: 

• Simplify the buying process for your customers (e.g., clear “buy now” buttons, gift wrapping, shipping options). 

• Include shipping deadlines and timelines. 

• Consider incorporating a charity into your offer (e.g., donate $1 for every Holiday Pack sold to a chosen charity). 

• Think about gifts that encourage return visits and brand loyalty (e.g., a $10 gift card with purchase). 

• Explore solutions for corporate gifting. 

 Step 2: Make Your Seasonal Gift Available 

• Clearly explain your promotional details on your website. 

• Create visuals and social media posts to promote your gift. Digital assets and messaging suggestions are available below. 

• Make your call to action clear and straightforward. 

 Step 3: Share and Promote 

• Share your Oregon wine gift sets, experiences, and seasonal offerings on your own channels. OWB will help amplify the message. While OWB doesn’t share sales or discount promotions, we’re eager to highlight creative gifting ideas that showcase the quality and spirit of Oregon wine.

• Post your offer on Instagram and Facebook. 

• Tag us @OregonWineBoard. 

• Use hashtags: #GiveOregonWine #OregonWine #TheGivingSeason 

Download Graphics and Assets 

• Digital Graphics: Digital graphics in various formats are available for download for use on social media, websites, and e-newsletters. 

• Make Your Own: Customize OWB visuals or add “Give Oregon Wine” graphics to your branding. Customizable graphics are easy to download. 

DOWNLOAD THE TOOLKIT VIA CROWDRIFF       DOWNLOAD THE TOOLKIT VIA DROPBOX 

Suggested Messaging: 

• 🎁✨ This holiday season, give the gift of Oregon Wine! Share the joy of Oregon wines with your loved ones. #GiveOregonWine #OregonWine 

• 🍷❤️ Looking for the perfect gift? Give the gift that brings your loved ones together with a taste of Oregon! #GiveOregonWine #OregonWine 

• 🌲🥂 This holiday, unwrap the magic of Oregon! Gift a bottle of exquisite wine or an experience in our stunning wine country. Celebrate the season with flavors and adventures that linger long after the last sip! #GiveOregonWine #OregonWineAdventure 

• 🎁✨ This holiday season, be the ultimate guest and bring a taste of Oregon to the table! Oregon wine makes the perfect host gift, adding a touch of local flavor and warmth to any gathering. Let’s raise a glass to good company and unforgettable memories! 🍷❤️ #GiveOregonWine #HostGift #CheersToTheHolidays 

• 🍷❤️ Whether it’s a cozy evening by the fireplace or a festive meal with family and friends, Oregon wine has the power to elevate the Holiday season, creating memories that linger long after the last drop. Let’s raise a glass to togetherness, celebrating the joy of the season with every sip. Cheers to love, laughter, and the gift of connection! #GiveOregonWine #OregonWine 

Reposting: 

Hashtag your posts with #GiveOregonWine, #OregonWine, and #TheGivingSeason, and tag @OregonWineBoard. We’ll be sure to repost!