2025 Oregon Vineyard & Winery Census
Vineyard Summary
Oregon grape production, crush, and crop value decreased in 2025.
- Total wine grape production in 2025 decreased 25% compared with 2024, from 129,739 tons to 96,898 tons.
- The number of vineyards in Oregon decreased by 77 to 1,460 in 2025. Total planted acreage decreased by 2,619 acres from 47,343 to 44,724, a decrease of 5.5%.
- Harvested acreage decreased by 12% in 2025, and yield per harvested acre decreased by 15%.
- The estimated value of wine grape production in 2025 decreased by 28% to about $236.5 million.
- The average price per ton increased 21% from $2,048 in 2024 to $2,479 per ton in 2025, and the median price fell 5% from $2,465 to $2,350.
- Pinot noir remains the leading variety in planted acreage and production, accounting for 59% of all planted acreage and 58% of wine grape production.
Winery Summary
Oregon crush and wine sales decreased in 2025.
- Tons of wine grapes crushed by Oregon wineries decreased 23% from a record 95,603 tons in 2024 to 73,771 tons in 2025.
- The number of wineries in Oregon decreased by 33 in 2025 to 1,043.
- Wineries in the Willamette Valley accounted for 80% of the 2025 crush.
- Case sales across all channels decreased 16% from 2024 to 4.9 million. The value of wine sales across all channels decreased by 11% to $812 million, while the average price per case increased by 5.4%.
- Case sales via direct-to-consumer channels decreased by 3.4% overall, while sales into distribution channels decreased by 13% in Oregon and 20% in U.S. states outside Oregon.
- Export sales decreased by 29%, with exports to Canada decreasing by 83%.
Methodology
This report is produced by the Institute for Policy Research and Engagement (IPRE) at the University of Oregon on behalf of the Oregon Wine Board. The IPRE research team has prepared a document outlining their data collection and analysis methods. Please contact Jay Matonte at the IPRE with questions. 2025 update coming week of July 6.
Thank you to our study partners
These statewide and regional associations have offered their endorsement of the Oregon Vineyard & Winery Census project and encourage all of their members to participate in this important study.
