Global Dynamics, Local Implications: Economic Forces Shaping Oregon Wine Business in 2026
As economic pressures continue to reshape the business landscape, Oregon wineries need a clear, data-driven view of where the industry is headed. This session pairs global context with local insight to help producers make grounded decisions for the years ahead.
The discussion will cover the major forces shaping the economy—interest rates, inflation, shifting consumer behavior, trade dynamics, and emerging tariff risks—and how these factors influence wine demand, supply chains, and access to capital. Insights from the latest Oregon Wine Economic Impact Report will help frame the industry’s current position and momentum.
The session will then turn to the state-level outlook, including employment trends, populations shifts, and the broader business climate in Oregon. Attendees will gain a clear picture of what to expect in 2026 and which economic indicators matter most for strategic planning across vineyard, production, and sales operations.
View the Session Recording
More Resources
Speakers
Dr. Robert Eyler – President, Economic Forensics and Analytics, Inc.
Damon Runberg – Senior Economist, Business Oregon; State of Oregon
Adam Ramirez – President, Sixmile Canyon Vineyards
Mario Zepponi – BMO Capital Markets
