Engage & Infotain: Simple and Successful Social Media Strategies for Your Business
Social media can be overwhelming, but it doesn’t have to be. Ultimately, you are in control of how you use social media and the impact it has on your business. This seminar is a “tips and tricks” oriented session on how to improve your conversion rates while decreasing your social media spend.
Meg Murray is a connector, passionate community builder, wine industry expert and entrepreneur. She is the founder of NASTY WOMAN WINES, a progressive wine brand that produces unapologetically tasty wines and donates 20% of net profits to help get more women to the table in policy and leadership.
Meg co-owns élevage consulting and helps wineries and wine-related businesses make, market, and move their product. She consults on sales and marketing and brokers bulk wine. She cofounded PROJECT M Wines out of Oregon’s Willamette Valley with her husband, winemaker Jerry Murray.
Meg has been working with wine since 2003. She holds certificates in both wine business management and wine industry finance & accounting from Sonoma State University, in addition to a Wine Fundamentals I and II certificate from the International Sommelier Guild. Meg has a B.A. in international studies from Portland State University. She resides in McMinnville with her family.
Jennifer Abernethy calls it “infotainment” — her clients call it a home run. Known as America’s Sales & Social Marketing Stylist, Jennifer is truly living the social life. After leaving a 20+ year, award-winning, multi-million dollar producing corporate sales career in 2007, Jennifer has built a global name for herself, and yet she feels she’s just beginning to make her mark. She is the two-time author of the ever-popular Complete Idiot’s Guide to Social Media Marketing (Penguin/Random House) and a successful entrepreneur. One of the breakout digital stars of today’s social business landscape, Jennifer has been earning national accolades for her digital trend-casting, social selling strategies, social marketing and social selling acumen. Her digital agency creates social campaigns and website solutions for customers from Silicon Valley to South Africa and holds annual marketing retreats for business owners.
Whole Cluster Fermentation Intent, Execution, Expression and Analytics The inclusion of whole grape clusters in the red wine fermenter is a concept as old as wine itself. In the modern age, this technique is used with stylistic intent and is implemented with great specificity. Winemakers choose not only the whole cluster percentage, but also [...]
Brushing Up: Current Research and Review of Cellar Sanitation Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking [...]
Fermentable Nitrogen - Better to Manage in the Vineyard or Winery? Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are [...]
Creating and Managing a Successful DTC Commission Program A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and [...]