Engage & Infotain: Simple and Successful Social Media Strategies for Your Business
Social media can be overwhelming, but it doesn’t have to be. Ultimately, you are in control of how you use social media and the impact it has on your business. This seminar is a “tips and tricks” oriented session on how to improve your conversion rates while decreasing your social media spend.
Meg Murray is a connector, passionate community builder, wine industry expert and entrepreneur. She is the founder of NASTY WOMAN WINES, a progressive wine brand that produces unapologetically tasty wines and donates 20% of net profits to help get more women to the table in policy and leadership.
Meg co-owns élevage consulting and helps wineries and wine-related businesses make, market, and move their product. She consults on sales and marketing and brokers bulk wine. She cofounded PROJECT M Wines out of Oregon’s Willamette Valley with her husband, winemaker Jerry Murray.
Meg has been working with wine since 2003. She holds certificates in both wine business management and wine industry finance & accounting from Sonoma State University, in addition to a Wine Fundamentals I and II certificate from the International Sommelier Guild. Meg has a B.A. in international studies from Portland State University. She resides in McMinnville with her family.
Jennifer Abernethy calls it “infotainment” — her clients call it a home run. Known as America’s Sales & Social Marketing Stylist, Jennifer is truly living the social life. After leaving a 20+ year, award-winning, multi-million dollar producing corporate sales career in 2007, Jennifer has built a global name for herself, and yet she feels she’s just beginning to make her mark. She is the two-time author of the ever-popular Complete Idiot’s Guide to Social Media Marketing (Penguin/Random House) and a successful entrepreneur. One of the breakout digital stars of today’s social business landscape, Jennifer has been earning national accolades for her digital trend-casting, social selling strategies, social marketing and social selling acumen. Her digital agency creates social campaigns and website solutions for customers from Silicon Valley to South Africa and holds annual marketing retreats for business owners.
Sustainability: An Oregon Winegrowers Story - Mini Session with LIVE LIVE has been working for a quarter of a century to build community around a shared vision for low-input agriculture, fair labor practices, and a sustained economy. What does this mean and why is it more important than ever? Join this session with Chris [...]
Spice Up the Inbox: Email Marketing for Customer Acquisition & Retention - Mini Session with WineDirect With lower tasting room traffic on the horizon in 2021, it’s imperative for wineries to diversify their channels to find – and keep – new customers. In this session, Adrienne Stillman, Marketing Director for WineDirect, and Kim Kramer, [...]
Driving Direct-to-Consumer Wine Sales in 2021 - Mini Session with Commerce7 Despite the challenges 2020 presented, ecommerce wine sales grew significantly throughout the year. Looking ahead, this channel shows no signs of slowing. This session, presented by Commerce7, will dive into the latest industry and ecommerce trends, and provide insight into how wineries can [...]
Navigating The Alternative Packaging World - Mini Session with Saxco A look at innovative options and containers with Saxco’s packaging experts with a focus on a new Keg options we have for the wineries and also explore, small formats (375ml) and RTD containers. View the Session Recording Speaker Bios Renee [...]