Outlook on the Wine Sector: Managing the Changing Generational Demographics and Market Dynamics

If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.

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Speaker Bios

Damien Wilson is Sonoma State University’s inaugural Hamel Family Chair in Wine Business Education. Dr. Wilson moved from Burgundy to California in 2015, after 20 years of professional experience in the wine sector. He also holds four degrees in wine business, including the world’s-first Honors degree in wine marketing. He joins SSU’s Wine Business Institute from Burgundy’s School of Wine & Spirits Business, having established an almost decade-long European career in wine business education. Dr. Wilson’s research background started with the prestigious Wine Marketing Group, where he worked on projects investigating consumer adoption patterns, purchasing motivations and retailing strategies. His client list included global organizations such as Pernod Ricard and the Foster’s Group, through to generic bodies and boutique wineries. He has written over 50 articles and book chapters. His recent article on conjunctive labeling can be found here: https://www.winebusiness.com/news/?go=getArticle&dataid=194393

Danny Brager is the senior vice president of Nielsen’s Beverage Alcohol practice in the United States, supporting relationships with Nielsen’s many wine, beer, and spirits clients, as well as with key industry groups and the media. In this role, Danny and his team provide business information, analysis and insights, focusing on the U.S. retail environment and consumer – who they are, what they buy and why – and is a frequent speaker at many client and industry events on this subject. He has over 15 years of experience specific to the Beverage Alcohol industry, and for the past 30-plus years has held a variety of marketing and sales positions with Nielsen.

Danny holds an Honors business degree from York University in Toronto, Canada. After residing in Western Canada for most of his early years, and then moving to Toronto, he now lives in and works out of Southern California.

Tony Correia is principal and owner of the Correia Company. He is recognized as a leading authority on the valuation of vineyards and wineries, and is a frequent speaker on the wine industry and vineyard and winery markets. Tony has qualified as an expert witness in many local, state and federal courts. He was also recently recognized as one of four top leaders in the California wine industry.

Tony attended Saint Mary’s College of California, Syracuse University and California State University, Fresno. Prior pursuits include former lives as a grape grower, partner in a commercial real estate brokerage, and tours as an IRS examiner and as a military intelligence analyst, cryptanalyst and linguist. He now lives in Sonoma with his wife Stephanie and enjoys travel, photography, great literature and music, fast cars, slow cooking, gardening, the study of wine and the pursuit of knowledge.

Gregory V. Jones is the Evenstad Director of Wine Education, holds the Evenstad Chair in Wine Studies, and is a professor and research climatologist at Linfield College. He specializes in the study of climate structure and suitability for viticulture, and how climate variability and change influence grapevine growth, wine production and quality. He conducts applied research for the grape and wine industry in Oregon and many regions worldwide and has given hundreds of international, national and regional presentations on climate and wine-related research. He is the author of numerous book chapters and other reports and articles on climate and wine-related research.
Erik McLaughlin has 25 years of experience working in virtually all aspects of the fine wine and hospitality industry, having served in senior management roles for both public and private wine companies in Oregon, Washington and California. At Metis, Erik leads a team of experienced professionals who provide and oversee management consulting and M&A advisory services to the alcohol beverage and hospitality sectors.

Erik has been extensively involved in industry groups throughout Oregon and Washington. He has taught and lectured widely on wine and the business of wine and is a frequent guest instructor at both Linfield College’s Wine Studies program and the Institute for Viticulture and Enology at Walla Walla Community College.

Erik graduated cum laude from Linfield College in McMinnville, Oregon and is a fourth generation native of the Pacific Northwest. He lives in Walla Walla with his wife and their four children. Erik enjoys skiing, coaching youth baseball and spirited, wine-fueled conversations with friends.

More Resources from the Session

Download Slide Presentation – Tony Correia & Damien Wilson

Download Slide Presentation – Danny Brager