Outlook on the Wine Sector: Managing the Changing Generational Demographics and Market Dynamics
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Damien Wilson is Sonoma State University’s inaugural Hamel Family Chair in Wine Business Education. Dr. Wilson moved from Burgundy to California in 2015, after 20 years of professional experience in the wine sector. He also holds four degrees in wine business, including the world’s-first Honors degree in wine marketing. He joins SSU’s Wine Business Institute from Burgundy’s School of Wine & Spirits Business, having established an almost decade-long European career in wine business education. Dr. Wilson’s research background started with the prestigious Wine Marketing Group, where he worked on projects investigating consumer adoption patterns, purchasing motivations and retailing strategies. His client list included global organizations such as Pernod Ricard and the Foster’s Group, through to generic bodies and boutique wineries. He has written over 50 articles and book chapters. His recent article on conjunctive labeling can be found here: https://www.winebusiness.com/news/?go=getArticle&dataid=194393
Danny holds an Honors business degree from York University in Toronto, Canada. After residing in Western Canada for most of his early years, and then moving to Toronto, he now lives in and works out of Southern California.
Tony Correia is principal and owner of the Correia Company. He is recognized as a leading authority on the valuation of vineyards and wineries, and is a frequent speaker on the wine industry and vineyard and winery markets. Tony has qualified as an expert witness in many local, state and federal courts. He was also recently recognized as one of four top leaders in the California wine industry.
Tony attended Saint Mary’s College of California, Syracuse University and California State University, Fresno. Prior pursuits include former lives as a grape grower, partner in a commercial real estate brokerage, and tours as an IRS examiner and as a military intelligence analyst, cryptanalyst and linguist. He now lives in Sonoma with his wife Stephanie and enjoys travel, photography, great literature and music, fast cars, slow cooking, gardening, the study of wine and the pursuit of knowledge.
Erik has been extensively involved in industry groups throughout Oregon and Washington. He has taught and lectured widely on wine and the business of wine and is a frequent guest instructor at both Linfield College’s Wine Studies program and the Institute for Viticulture and Enology at Walla Walla Community College.
Erik graduated cum laude from Linfield College in McMinnville, Oregon and is a fourth generation native of the Pacific Northwest. He lives in Walla Walla with his wife and their four children. Erik enjoys skiing, coaching youth baseball and spirited, wine-fueled conversations with friends.
More Resources from the Session
Download Slide Presentation – Tony Correia & Damien Wilson
Download Slide Presentation – Danny Brager
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