Driving Direct-to-Consumer Wine Sales in 2021 – Mini Session with Commerce7

Despite the challenges 2020 presented, ecommerce wine sales grew significantly throughout the year. Looking ahead, this channel shows no signs of slowing. This session, presented by Commerce7, will dive into the latest industry and ecommerce trends, and provide insight into how wineries can leverage best practices, modernize their wine clubs, and drive online wine sales in 2021.

Key Learnings:

  • Ecommerce best practices and what top-performing wineries are doing to sell more wine DTC
  • How to transform your email marketing efforts to drive revenue
  • How to modernize your wine club to attract and retain customers

View the Session Recording

Speaker Bios

Zach Kamphuis is the general manager at Commerce7 and works with wineries to assist in creating great consumer shopping experiences through all direct-to-consumer sales channels. Zach believes that customer experience is the primary reason why a consumer chooses a brand, and that in order for wineries to meet consumer expectations in 2021, they must adopt a more customer-centric approach to selling direct to consumer.