Oregon Wine Brand Reveal – Presented by OWB

Join the Oregon Wine Board and Watson Creative for the first complete reveal of the new Oregon Wine brand. Developed with input from industry members statewide, this complete brand refresh will form the basis of the Oregon Wine Board’s consumer marketing nationally and internationally for years to come.

Who is Watson Creative?

Watson Creative is a research-based creative studio that provides strategic and surprising solutions designed to change human behavior. From professional sports to the arts, nonprofits, finance, and technology, Watson is built to light up the imagination. Clients include: Oregon Zoo, Oregon Symphony, Oregon Ballet Theatre, Oregon State University, Oregon Blueberry Farms, Umpqua Bank, Autism Society, SF 49ers, and now Oregon Wine.

View the Session Recording

Speaker Bios

Kai joined the Oregon Wine Board in November 2016 to focus on consumer and tourism marketing. His experience in craft beverage, luxury products and community engagement have prepared him to best serve Oregon wine drinkers, makers and gatekeepers. He’s worked the off-premise sales floor, hosted educational tastings, navigated the three-tier distribution system, built brands from the ground up and wrestled with the perfect word choice.

Kai has lived and worked on both U.S. coasts but never felt more at home than he does here in Oregon. In his personal time he enjoys bicycles, hikes and classical music. Kai lives with his wife and their dog Frankie in NE Portland.

Obsessed with winning over heads and hearts, Ian Miller has partnered with Umpqua Bank, Oregon Symphony, NASCAR, Autism Society, Epson, Whole Foods, University of Virginia, and now Oregon Wine to create systems of meaning that move people to action. Creative lead, award-winning writer, and Oregon native, Ian lives by one rule: leave a mark.
Alchemy is everywhere; Angi Arrington’s job is to extract it. Blending her love of art and sports, Angi launched her career creating custom designs for the NFL, NBA and NCAA. Since then, she has crafted campaigns for Oregon Symphony, rebranded Silicon Valley giants, designed for 3M, and directed creative for massive sportswear companies, famous blueberry farmers, and now Oregon Wine. Widely recognized for her creative expertise and talents, Adobe asked Angi to join the Adobe Illustration Grand Summit in 2019, where she worked with an international team of designers and engineers to advance Adobe products. From print to digital, analytical to mythical, Angi’s deep design thinking transforms how brands are received by the world.