The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Rob McMillan is one of the top wine business analysts in the United States and author of Silicon Valley Bank’s highly regarded State of the Industry Report. He has been working in and researching the wine business for decades and is routinely quoted in the press. Rob is an in-demand speaker both domestically and internationally. His informed opinions are sought after and trusted by owners, journalists, entrepreneurs, and investors alike.
Rob’s banking career spans more than 35 years, including more than 25 with Silicon Valley Bank. In that time, he has moved through roles of increasing responsibility including founder and division manager of the Wine Group, executive manager of the bank’s Commercial Division, and several years as a member of Silicon Valley Bank’s Managing Committee.
Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served in a variety of board capacities in his career and continues to serve as an advisor to wineries and wine industry associations today.
Sustainability: An Oregon Winegrowers Story - Mini Session with LIVE LIVE has been working for a quarter of a century to build community around a shared vision for low-input agriculture, fair labor practices, and a sustained economy. What does this mean and why is it more important than ever? Join this session with Chris [...]
Spice Up the Inbox: Email Marketing for Customer Acquisition & Retention - Mini Session with WineDirect With lower tasting room traffic on the horizon in 2021, it’s imperative for wineries to diversify their channels to find – and keep – new customers. In this session, Adrienne Stillman, Marketing Director for WineDirect, and Kim Kramer, [...]
Driving Direct-to-Consumer Wine Sales in 2021 - Mini Session with Commerce7 Despite the challenges 2020 presented, ecommerce wine sales grew significantly throughout the year. Looking ahead, this channel shows no signs of slowing. This session, presented by Commerce7, will dive into the latest industry and ecommerce trends, and provide insight into how wineries can [...]
Navigating The Alternative Packaging World - Mini Session with Saxco A look at innovative options and containers with Saxco’s packaging experts with a focus on a new Keg options we have for the wineries and also explore, small formats (375ml) and RTD containers. View the Session Recording Speaker Bios Renee [...]