The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Rob McMillan is one of the top wine business analysts in the United States and author of Silicon Valley Bank’s highly regarded State of the Industry Report. He has been working in and researching the wine business for decades and is routinely quoted in the press. Rob is an in-demand speaker both domestically and internationally. His informed opinions are sought after and trusted by owners, journalists, entrepreneurs, and investors alike.
Rob’s banking career spans more than 35 years, including more than 25 with Silicon Valley Bank. In that time, he has moved through roles of increasing responsibility including founder and division manager of the Wine Group, executive manager of the bank’s Commercial Division, and several years as a member of Silicon Valley Bank’s Managing Committee.
Rob received a bachelor’s degree in finance/economics from Sacramento State University and an MBA from Santa Clara University’s Leavey School of Business. He has served in a variety of board capacities in his career and continues to serve as an advisor to wineries and wine industry associations today.
Whole Cluster Fermentation Intent, Execution, Expression and Analytics The inclusion of whole grape clusters in the red wine fermenter is a concept as old as wine itself. In the modern age, this technique is used with stylistic intent and is implemented with great specificity. Winemakers choose not only the whole cluster percentage, but also [...]
Brushing Up: Current Research and Review of Cellar Sanitation Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking [...]
Fermentable Nitrogen - Better to Manage in the Vineyard or Winery? Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are [...]
Creating and Managing a Successful DTC Commission Program A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and [...]