PR 101: Inside PR & Communications Strategies
Join esteemed University of Oregon Public Relations Professor and Verve Northwest Founder Kelli Matthews as she breaks down PR fundamentals for any business. Learn how PR works in concert with your marketing efforts and how to implement simple tactics to build upon current efforts for greater success.
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Kelli Matthews has worked in public relations for nearly two decades. She’s a smart, strategic public relations professional with extensive experience providing counsel, researching, planning, implementing and evaluating communication initiatives. Her 15-plus years of teaching experience at the University of Oregon keeps her on the cutting edge of research and practice. Particular areas of focus include: digital strategy, media relations and crisis communications.