Compliance or Catastrophe? Navigating Email & Communication Laws
Imagine this: Your holiday email campaign gets your entire domain blacklisted, instantly cutting off a major revenue stream. Or your SMS marketing triggers a TCPA lawsuit, costing thousands in fines. A customer files a class-action suit over your website’s ADA non-compliance, or an influencer’s off-the-cuff health claim puts your brand under regulatory fire. For wine brands, any single compliance slip can spiral into regulatory action, hefty fines, and years of brand-damaging legal battles.
The maze of regulations around email, SMS, social media, and digital advertising has never been more complex—or more actively enforced.
But here’s the relief: You can protect your brand without kneecapping your marketing. Join us for a practical, wine industry-specific guide to avoiding these landmines. In this session, you’ll get:
– A straightforward roadmap for navigating CAN-SPAM, TCPA, ADA, and data privacy regulations so you can market confidently.
– Essential protocols for email, SMS, and social media that keep your campaigns compliant
– Practical frameworks for managing all content—your own, plus that of influencers and affiliates—to keep everyone aligned with compliance
– A picture of what’s headed your way so you can stay ahead of the game
With real-world examples, proven processes, and actionable takeaways, we’ll show you exactly how to protect your brand from costly mistakes. This session is a must for any winery marketing director, compliance officer, or digital strategist who wants to cut through the legal complexity, safeguard their brand, and confidently engage customers across digital channels.
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Speaker Bios
Polly Hammond, CEO & Founder, 5forests
As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through wine tech solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for clients.
Polly brings a deep understanding of consumer motivations to her work. She is the creator of the Customer Stories framework, a narrative-driven tool helping brands connect with their audience on an authentic level. She is a recognized subject matter expert in marketing wine to Millennials and Gen Z. And, somewhere along the way, she became a veteran podcaster, having hosted over 100 episodes on wine business and marketing.
What started as a small studio with a big idea—””maybe we can make a difference””—5forests has grown into a globally recognized, award-winning digital marketing agency. Today, over 700 wineries use their innovative wine tech solutions to deliver direct-to-consumer experiences to their customers.
Vanessa Bazzani (moderator), Direct to Consumer Sales Manager, Bergstrom Wines
Vanessa is a seasoned wine professional with a deep-rooted background in fine dining. As a certified sommelier and former restaurant manager, she honed her expertise in hospitality and wine service before transitioning to Oregon’s wine country in 2014. Vanessa joined Bergström Wines as part of the retail sales team and has since dedicated nearly 11 years to the company. Serving as the Direct-to-Consumer Sales Manager, she leads with a passion for exceptional guest experiences, strategic sales growth, and fostering lasting relationships with wine enthusiasts.
