Keynote – The Future of Wine: New Customers, New Channels, Digital Winemaking, Transparency and Desnobification with Oregon Wine Board Chair Welcome
Discurso de apertura – El futuro del vino: Nuevos clientes, Nuevos canales, Enología digital, Transparencia y Erradicación del esnobismo con bienvenida del presidente de la Junta Directiva del OWB
Keynote – The Future of Wine: New Customers, New Channels, Digital Winemaking, Transparency and Desnobification with Oregon Wine Board Chair Welcome
Discurso de apertura – El futuro del vino: Nuevos clientes, Nuevos canales, Enología digital, Transparencia y Erradicación del esnobismo con bienvenida del presidente de la Junta Directiva del OWB
Futurist, author and entrepreneur Steve Brown, a technologist and self-confessed wine-lover, reviews how consumer demands are shifting and how technology can help the wine industry reinvent the way it sells, markets and even makes wine in the future. From electronic sommeliers and new ways to tell your story to computer-aided blending, Steve brings some new ideas and explains how technology could be used to make wine more accessible to consumers in the future.
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