Michael Wangbickler is president of Balzac, a leading marketing communications company for the worlds of beverage, food, and travel. Armed with a “live to eat” motto and an evident passion for wine, Mike entered Balzac’s life in 2004 and became the agency’s president in 2016.
As a studied disciple of Walt Disney, Mike thinks it’s fun to do the impossible. He believes leadership, imagination, and innovation require a certain level of fearlessness, and he encourages his team to not play by the rules. He leads a team that is driven forward by the stories that inspire people to share in a dream. It is with this philosophy that he’s guided successful marketing and communications campaigns for more than 70 global wineries and regions from a dozen countries.
On Sept. 1, 2019, Mike launched the Hit the Bottle Podcast, a practical guide to beverage marketing through the lens of strategy, technology, and leadership.
But he’d trade it all to be a Jedi.