2024 Oregon Wine Symposium | Tasting Room Communication: Tales from the Terroir and The Problem with Forest Floor

Part 1: Tales from the Terroir
Join world renowned geologist Dr. Scott Burns as he digs into the complexities of Oregon’s soils and provides an understanding of how geologic events, and their soils create distinctive flavor and style profiles in the wines produced from them. This seminar is designed for tasting room staff and any wine communicator to help share the complex stories and flavors of the soils in the wines we make to novice and expert consumers alike.

Part 2: The Problem with “Forest Floor”
In the wine industry’s quest to simplify wine through a standardized language, they have actually managed to complicate it more for everyone. Oversimplification gone wrong. How did wine, a consumable good get so abstract? How did we get way off course from the what, where, how and the who of wine?

In this seminar, Alice Achayo calls for wine lexicons that 1) centers sensory memories and experience as its foundation and 2) brings and connects industry professionals and wine drinkers back to the origin of wine—agriculture and people.

Part 1:
Scott Burns | Professor Emeritus of Geology. Portland State University
Elaine Heide | Wine Director The Allison Inn & Spa

Part 2: 
Alice Achayo | Wine Consultant & Educator, The Wine Linguist
Elaine Heide | Wine Director, The Allison Inn & Spa