The State of Wholesale Distribution: A Candid Conversation with Distributors
From consolidation and portfolio pressure to shifting consumer demand, wholesale distribution is under strain—and clarity has never been more valuable. This session offers wineries a rare opportunity to hear directly from senior distributor leaders from Oregon and beyond in an open, AMA-style format. Panelists will begin by sharing their perspectives on how the past few years have reshaped the wholesale landscape and what wineries should be preparing for next. The conversation then turns to a frank Q&A, inviting honest questions and practical insight into distributor priorities, decision-making, and how wineries can more effectively navigate the wholesale marketplace in 2026 and beyond.
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Speakers
Briana Seeley – Executive Vice President, General Manager, Republic National Distributing Company
Aileen Sevier – Director of Marketing – Upper Left, Winebow
Carrie Kalscheuer – Consumer Experience & Commercial Strategy Advisor, Independent Strategist
Danny Brager – Beverage Alcohol Industry Analyst, Azur Associates
Ryan Fitzinger – Vice President of Sales, Northwest Wines Ltd.
