NEWS FOR MAY 22, 2018

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LETTER FROM TOM DANOWSKI 


Dear friends,

The quick return of warm weather sure caught me by surprise and serves as a good reminder that we are once again moving into peak wine tourism season. That makes this a very good time to review guest service practices with winery hospitality teams and ensure everyone in a consumer-facing role is properly permitted to pour wine. A recent episode involving a wine event on the Oregon coast suggests some of our colleagues would benefit from a quick visit to the OLCC’s alcohol service page. While it might seem obvious to many, servers simply must be in possession of a valid permit when pouring wine for the public.
 
Oregon Winegrowers Association members can review additional information on this important subject, including an OLCC webinar hosted last year by the OWA, when they log into the Reference Toolbox.
 
Wineries across the state have the Oregon Winegrowers Association and WineAmerica to thank for the sustained efforts put forth, including face-to-face meetings with TTB and our state’s congressional delegation in Washington, D.C., urging immediate action addressing the unwelcome and unintentional change to federal excise taxes on wines transferred in bond after bottling to third-party warehouses. The tax code revision was unexpectedly built into last December’s new law. If you were not aware of the seriousness, the law makes finished goods stored offsite at either a bonded wine cellar or another bonded winery ineligible for any excise tax credits unless the producer complies with TTB’s somewhat confusing “alternate procedure.” The problem was compounded by TTB’s earlier stance that the “alternate procedure” would expire at the end of next month. For perspective, the magnitude of the tax benefit involved here comes out to $11,880 per year for a 5,000 case winery storing wines offsite.
 
Read here for some welcome news from the OWA and Davis Wright Tremaine about the TTB’s latest decision, announced last week, which will allow wineries to continue claiming the tax credits through 2019. OWA members can expect a webinar, to be announced soon, during which the benefits of the new tax law along with the important compliance requirements will be explained in detail. If your business is not yet an OWA member, and costs savings such as these are important to you, click here to learn more about the various OWA programs that are already helping hundreds of Oregon wine business owners save money and manage their operations more effectively.
 
Since we’re in the thick of Oregon Wine Month, it’s timely to commemorate it with some great news from Wine Business Monthly. WBM’s announcement shines a welcome spotlight on Oregon’s A to Z Wineworks. The winery won the “Vinnie” award for Best Integrated Marketing Campaign with its ‘Exceptionally Food Friendly Wines’ program. The award was bestowed by the Wine Business Institute at Sonoma State University and Wine Business Monthly. Congratulations A to Z.
 
Now that I’ve brought up global recognition for our Oregon wine industry peers, how about Cowhorn Vineyard and Garden in Jacksonville? Founding owners Bill and Barbara Steele earned the world’s first Living Building™ Certification ever given to a winery tasting room. This designation is regarded as the world’s most rigorous green-building standard according to the International Living Future Institute. Well-played Cowhorn.
 
And sadly, we lost an important member of our Oregon wine community last month when Stephen Cary passed away. Stephen played a trailblazing role shaping the industry during its early days, helping to start the annual winemakers conference at Steamboat Inn and championing wider distribution for Oregon wines around the world. Doug Frost, MW and MS, put it nicely in remembering that “Stephen was such a true believer, and had such a radiant intelligence and understanding of where things were heading that I never doubted for a moment.” A memorial for Stephen will be held at 5 p.m. on Sunday, Aug. 12, at Yamhill Valley Vineyards.

Cheers,



Tom Danowski
President
Oregon Wine Board

MARKETING

Share the Oregon Wine Month Sweepstakes

Oregon Wine Month is nearly over for 2018 but there’s still time to share the sweepstakes. One lucky winner and guest will soar over the Willamette Valley for an aerial AVA tour as well as explore the soils and personalities unique to Oregon. Share this great opportunity with your social channels and newsletter subscribers. View the industry toolkit.
 

2018 Oregon Wine Touring Guide Available

The 2018 Oregon Wine Touring Guide is available for complimentary order and delivery. This third edition of the guide is packed with new photography, editorial content and updated listings for more than 500 tasting rooms across the state. The 2018 guide is for wineries, hotels and other tourism-related businesses. Order your case.

EDUCATION

New Blog Post: Tips for Trade Tastings

Trade tasting season is upon us. While trade tastings offer great exposure for your brand in front of key buyers, they are also very time consuming and expensive. Creating a structured plan in advance of the tasting can result in a better return on investment and help you convert sales leads into wine placements. Read OWB’s recent blog post Tips for Trade Tastings: Converting Sales Leads into Wine Placements to learn more.
 

Oregon Wine in L.A. Master Class Available to Watch

As a part of the Oregon Wine Trail trade event in Los Angeles on April 24, OWB’s Bree Boskov MW and Chris Tanghe MS of GuildSomm presented Mastering Oregon. Attended by 70 qualified L.A.-area trade, this master class highlighted eight different varieties from nine Oregon AVAs. Watch the full recording.

RESEARCH

OWRI Grapevine Red Blotch Disease Survey

The Oregon Wine Research Institute at Oregon State University is conducting a survey on Grapevine Red Blotch Disease to understand how widespread the disease is in Oregon and what educational information is needed by industry. The survey should not take more than a few minutes. Begin the survey.
 

OSU Agricultural Water Survey

Researchers at Oregon State University are reaching out to all produce growers in the state of Oregon to investigate water use practices in order to help farmers meet new federal requirements. A short survey has been created to better understand water practices on produce farms. Begin the survey.
 

May 2018 Weather and Climate Forecast

On May 5, Dr. Greg Jones of Linfield College published an updated weather and climate summary and forecast. This report looks back at April conditions, provides an updated drought watch, and forecasts conditions for May, June and July. Read the report.

CALLS FOR WINE

The Wine Advocate Comes to Oregon – Submissions Due June 4 

Oregon has a new critic at The Wine Advocate, Erin Brooks, and she’s headed to Oregon in June. Erin is planning her review of Oregon wines and has invited Oregon winemakers to submit wines for a comprehensive tasting while she visits. To submit your wines for review they must be received in Salem by June 4. See the full submission guidelines.
 

Oregon Wine Experience Competition – Submissions Due June 15

The Oregon Wine Experience is gearing up for its 15th year this August, with August 4-5 being the renowned Oregon Wine Competition. The organizers are hoping to expand with new wineries throughout Oregon. See the full submission guidelines.
 

May Calls for Wine

There are a number of opportunities for media placements and calls for Cabernet Sauvignon in the Wine & Spirits holiday issue and WinePress NW. Read more and learn how to apply

OPPORTUNITIES

Apply Now to be Considered for the Oregon Wine Board of Directors in 2019

There are expected to be two openings on the nine-member Oregon Wine Board starting in Jan. 2019. Applications for those positions are being accepted until July 31. The Governor’s Oregon Wine Board appointees are also invited to stand for ratification by members of the Oregon Winegrowers Association to serve concurrently on both Boards of Directors. Read more and learn how to apply.

OTHER NEWS

Travel Oregon Publishes Economic Tourism Impact from 1991-2017

The report describes the economic impacts of travel to and through the state and each of its 36 counties over the time period of 1991 to 2017, and includes detailed estimates of travel spending, employment earnings and more. A primary objective of the research is to provide reliable figures that permit year-to-year comparisons at the state and county levels. View the interactive database for your county or region.
 

Oregon Wine Country Plates Grants Awards Announced

Travel Oregon has announced that eight projects have been awarded a total of $184,200 in grant funding through the Oregon Wine Country Plates Matching Grants Program for the 2018-19 cycle. The OWB and the Willamette Valley Visitors Association were both awarded grants to pursue wine country visitor insights. Read more about all award recipients.
 

2016 Economic Impact Report Released

OWB issued a press release on March 19 about the newest economic impact figures compiled by Full Glass Research. The preliminary numbers in the economic impact study, last conducted in 2013, measure the economic contributions the Oregon wine industry makes to the state, and reveals impressive growth from the work of Oregon vintners in 2016. Read the press release and full report.
 

List or Search Grapes for Sale on the Marketplace

If you are looking for a buyer for your grapes, or are interested in buying grapes, don’t forget to check out the Marketplace on the OWB’s industry website. The Marketplace also includes listings for bulk wine, real estate, equipment and job opportunities. Post items for sale or visit the Marketplace to search items for sale.

OWB QUICK LINKS

You might want to… 

Order Oregon Wine Touring Guides for your tasting room
Update your public tasting room profile
Learn about how the OWB evaluates industry requests for funding
Search the Industry Marketplace for grapes, bulk wine, real estate, equipment or jobs
Submit a listing to the Industry Marketplace
Promote an industry educational opportunity
Submit an event to the Industry Calendar
Submit an event to the Consumer Event Calendar

UPCOMING EVENTS

View the full Industry Events calendar

MAY 1-31

OREGON WINE MONTH

Throughout Oregon
 

MAY 23-24

IQ CONFERENCE

Napa
 

MAY 29-31

VINEXPO HONG KONG

Hong Kong
 

JUNE 6

WVWA BOARD MEETING

Newberg
 

JUNE 23-26

OREGON PINOT CAMP

Willamette Valley

JULY 20-22

INTERNATIONAL COOL CLIMATE CHARDONNAY CELEBRATION

Niagra, Ontario


JULY 27-29

INTERNATIONAL PINOT NOIR CELEBRATION

Linfield College in McMinnville
 

August 20-26

THE OREGON WINE EXPERIENCE

Jacksonville
 

August 21

PINOT IN THE CITY

Denver
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