New sales and training website will help Oregon wineries create strong brand ambassadors
A new, web-based sales and training resource for the Oregon wine industry is coming August! The innovative Oregon Wine Resource Studio will contain a comprehensive suite of information, maps and downloadable presentations, which will enable wineries to develop more knowledgeable and effective brand ambassadors.
The Oregon Wine Resource Studio will equip wineries with the tools to:
- Present to diverse audiences a consistent, compelling picture of why Oregon is an incredible place to grow wine;
- Create presentations that seamlessly integrate their brand into the Oregon wine story using customizable templates;
- Train tasting room staff on the Oregon’s AVAs, historic industry milestones, unique geology and climate and more;
- Sell their own brand in the greater context of Oregon throughout the distribution chain, from internal salespeople to distributor reps to servers on the front lines and everyone in between.
Intrigued? Keep an eye on your inbox for more information about the Oregon Wine Resource Studio coming soon, including how to register for upcoming training workshops around the state. These sessions will help wineries refine their brand stories and show how to bring them to life using the information and tools provided in the Resource Studio.