It’s been a busy fall for the OWB’s international marketing program. In September, we promoted Oregon wineries in Canada and Mexico through trade and media tastings, and educational seminars in Montreal, Toronto, Vancouver, Mexico City, and Puerto Vallarta. In October, we supported an inbound tour of buyers from Vancouver, British Columbia, hosted by the Oregon Department of Agriculture.
Laura Santander prepares to present an Oregon wine master class in Mexico City
Looking ahead to 2022, the OWB International Marketing Committee has developed a robust event calendar that includes trade and consumer activities in 11 international markets. These are in addition to our annual Summer Inbound Trade Tour and ongoing media and consumer programming in the U.K. Our activities are designed to engage and educate importers and other influential wine trade professionals on Oregon Wine, as well as inspire international wine consumers. In most cases, our events are planned in partnership with the Washington State Wine Commission and are funded through federal grant programs. See the full schedule and details.
Believe it or not, February is just around the corner and that means the Oregon Wine Symposium is almost here! This year, the industry will benefit from a two-part event, with the VirtualOWS Education SeriesFebruary 15-17 and the LiveOWS Trade Show Experience March 9-10. The 2022 virtual education program will be shared shortly as the OWB education committee puts the final touches on the session plan. To register for either the Virtual Education Series hosted by OWB – or the Live Trade Show Experience hosted by the Oregon Winegrowers Association – visit oregonwinesymposium.com.
Lastly, the OWB has started the annual budget planning process for our 2022-23 fiscal year beginning July 1. We ask industry members who have additional ideas or input for the Board to consider in its planning process to let us know what’s on your mind by November 30 through this Budget Planning Input Form. Thank you to those who have already provided this valuable input.
Marie Chambers
VP Operations & Finance
Marketing
Oregon Wine Month 2022 Webinar #1 | Nov. 10
Registration is now open for our first of two Oregon Wine Month 2022 webinars on Wednesday, November 10 at 11 a.m. Join us to learn about the program’s tactics, tools, timeline and more. Register now.
Travel Oregon recently launched its first out-of-state advertising since the start of the pandemic with the return of its successful cinematic, animated “Only Slightly Exaggerated” campaign. To share assets across your business and social channels, website and newsletters, please use the campaign toolkit.
Education
Registration for the 2022 Oregon Wine Symposium is now open
The annual premier education event and trade show for the Northwest wine industry, the Oregon Wine Symposium, will once again unite experts from the scientific and wine business communities to share the latest research, best practices, and industry expertise in a virtual format February 15-17, 2022. The Early Bird price of $79 per person is available through January 14, 2022. Groups of four or more receive an additional 20% off Full Access tickets per registrant, and there are other discount opportunities for educators, students, and Spanish language speakers. Learn more and register.
Community Benchmark, WISE Academy & OWB partnership
If you missed the launch webinar yesterday, do not worry. Register for one of the upcoming regional events to get your account setup and you will be sent your account during the event.
Willamette Valley launch: November 11, 9 a.m.
Rogue Valley launch: November 15, 11 a.m.
We also recorded the OWB statewide launch yesterday: watch now
Learn more about the program, what wineries will receive, and frequently asked questions here.
Assemblage Presents: Virtual DE&I training series for the industry
Together with Argyle Winery, Soter Vineyards, King Estate Winery, and Stoller Wine Group, Assemblage invites the Oregon wine industry to participate in a three-part virtual Diversity, Equity, and Inclusion training led by Seattle based agency Fleur Larsen Facilitation. Topics will include: building equity-based leadership skills, engaging in and managing healthy conflict, acknowledging workplace generational differences, fostering connection over correction, and creating a culture of belonging to build diverse teams. Sessions take place December 1, 9, 14. Register now.
Research
November 2021 Weather and Climate Forecast
Dr. Greg Jones recently published an updated weather and climate summary and forecast. This report looks back at October conditions and forecasts conditions for November and December, and January 2022.
Opportunities
Calls for wine | The Wine Advocate: Deadline: Nov. 10
Erin Brooks, Oregon reviewer for The Wine Advocate, will be reviewing up to 500 Oregon wines in an upcoming comprehensive tasting. Erin’s Oregon report will focus on wines from the 2019 vintage. All grape varieties are welcome from all Oregon AVAs and are due by November 10. Find complete submission details here.
Applications are now open for vineyard stewards and employers to participate in the 2022 AHIVOY Wine Industry Professional training program. Application details and FAQs can be found on the AHIVOY website, and AHIVOY representatives are available to meet with vineyard stewards to answer any questions they may have about the program.
Other news
Oregon Wine Industry Forum | Next meeting: Dec. 14
The monthly Oregon Wine Industry Forum continues December 14 at 11 a.m. Register for the final meeting of 2021 to stay current on industry trends, connect with industry members across the state, and keep informed on OWB programming and opportunities.
OLCC Requests Data for Oregon Privilege Tax Online (OPTO)
OLCC is requesting our industry’s help with the following survey, which should take less than 5 minutes.
As OLCC Executive Director Steve Marks mentioned in his remarks to the OWB’s all-industry forum last month, OLCC will soon begin their 2022 conversion to an online tax reporting and payment system for wineries and grape growers. This includes both the privilege tax and the grape tonnage tax. In an effort to help make the process as smooth as possible for wineries, OLCC is looking to gather additional information through the survey. The survey results will assist the Commission in segmenting winery licensees into the correct training groups. Please complete the survey by January 14, 2022.
Make a 2022 Oregon Wine Industry Awards nomination | Deadline: Nov. 15
Nominations for the 2022 Oregon Wine Industry Awards are being accepted until November 15. The awards recognize contributions to the industry in the categories of Lifetime Achievement, Founder, Outstanding Industry Leadership, Vineyard Excellence, and Industry Partner.
Marie Chambers
VP Operations & Finance
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