Below are answers to common questions about the OWB’s Oregon Wine Trail events.

Past:
Los Angeles | April 24, 2018
Toronto | April 9, 2019
New York City | May 6, 2019

Upcoming:
San Francisco | March 4, 2020
Seattle | week of May 11, 2020

To see what else has been communicated about these events, see these blog posts:
OWB Awarded Grant for Out-of-State Events (Nov. 2, 2017)
OWB to Partner with Feast Portland for Upcoming Events (Jan. 5, 2018)
Mark Your Calendar: Upcoming Tastings (Aug. 30, 2018)
Oregon Wine Trail NYC Registration Opens Next Week (Oct. 17, 2018)
New York City Event Recap (June 4, 2019)
Oregon Wine Trail 2020 Event Registration Opening Soon (Sep. 30, 2019)

Web Links

Click here for OWB’s event micro site, hosted on our consumer web property www.oregonwine.org. This page links out to past events and will link to future events when appropriate.

General

OWB enlisted the help of Feast Portland and Lookout Co. to concept the Oregon Wine Trail event series.

To execute our 2020 events in San Francisco and Seattle we’ve contracted Full Circle Wine Solutions based in the SF Bay Area.

  • Masterclass Seminar for key buyers, presented by Bree Stock MW
  • Trade and media walk around tasting
  • Consumer tasting (ticketed entrance)
We’re currently negotiating venue terms in San Francisco and scouting locations in Seattle. Once each market venue is confirmed this page will be updated.

Winery Logistics

It is strongly encouraged that at least one of your winery representatives is the winemaker/owner/other principal, to maximize the effectiveness of your interactions with the trade decision-makers present.
There will be space for two representatives per winery.
As the primary trade members that will be recruited to attend this event are buyers from top restaurant and independent retail accounts, participation is most suitable for wineries that are already working with a distributor in each market.

If you are seeking representation in the market, you are welcome to register but are strongly urged to set up in-market work plans and contact prospective distributors about appointments well in advance.

Each winery will have 4ft. of space on a shared 8ft. table. OWB will provide all needed elements for you and our guests with the exception of wine.
Wineries may show up to four different wines. We recommend that you bring six bottles of each.
Full details will be provided to confirmed wineries when appropriate.
Given proximity, it may be possible to arrive in each market the morning of the event. Please consider however that air travel is often delayed or unreliable. It is generally safest to arrive in each market the day before the event and plan to leave the day after. However, you are encouraged to extend your trip to make account visits, host in-store tastings or winemaker dinners, etc.
In addition to the usual information (winery information, wines poured, local distributor, etc.), you will be asked to provide the OWB with your current sales in the market prior to and one year after the event. This will help us prove success to the USDA/ODA, which are helping to fund this event through a Specialty Crop Block grant.

Registration

Registration for San Francisco and Seattle will open on Thursday, Oct. 3 at this link.
There is a $650 participation fee per winery.
You will be required to send one or two winery representatives to pour at the event, including their travel costs.

You will also need to provide the wine to pour.

Wineries will be registered on a first-come, first-served basis within their regional allocation. The available spots will be allocated to regions in accordance with their proportional annual harvested tonnage. The regions are:

  • Willamette Valley (includes Portland wineries)
  • Southern Oregon (Rogue and Umpqua valleys)
  • Eastern Oregon (Columbia Gorge and Walla Walla Valley)
We will let all wineries that have completed a registration form know if their spot is confirmed by late October.
Wineries exceeding the allocated number of spots will be placed on a waitlist in order of their registration.
Wineries on the wait list will be used to fill any empty spots, regardless of region.
Payment will be requested from the allocated wineries at the time of confirmation. Submitting payment is the process by which your participation slot is confirmed.
Cancellations on or before December 15 will incur a $100 fee to cover processing costs. Cancellations after Dec. 15 will forfeit the full registration fee.

Other

Great! We want your help in spreading the word about this event. We will provide confirmed participating wineries with digital invitations, registration links, and social media assets that can be used for this purpose by the time attendee registration opens.
A friends and family rate will be available to use at your discretion. Complimentary consumer tickets are not available.
Master of Wine, Bree Stock will select the wines used for the Oregon Wine Trail San Francisco and Seattle master classes. 75%+ of the wines used for the master class will be from producers participating in the event with local distribution. The remaining 25% or less of the line-up will be reserved for wines by producers not at the event and/or without local distribution in the case that Bree feels there is a gap in her curriculum. Bree draws on her elite Master of Wine training, extensive experience tasting Oregon wines and references TEXSOM, Wine Advocate and Wine Spectator Scores when selecting wines that represent the highest level of typicity and quality in their category.

Email your questions to events@oregonwine.org and we will reply to your email as soon as possible.