The Oregon Wine Board was awarded a Specialty Crop Block grant through the Oregon Department of Agriculture and USDA. This grant augments the industry’s current resources and will enable us to deliver more thoroughly against two of our critical strategic imperatives:

  1. Increase availability of Oregon wine by engaging trade gatekeepers; and
  2. Drive awareness of Oregon’s quality among fine wine consumers.

The funding will be used over the next two years to host events in markets around the U.S. where category development data and Oregon brand availability confirm good potential for increased Oregon wine sales. This market outreach strategy responds directly to feedback we have received through surveys communicating that you – members of the Oregon wine industry – would like the OWB to expand and enhance Oregon’s profile outside of the Pacific Northwest.

Past:
Los Angeles | April 2018
Toronto | April 2019
New York City | May 2019

Upcoming:
San Francisco | March 4, 2020
Seattle | May 11, 2020

To stay informed about upcoming opportunities, subscribe to our industry newsletter here.

INFORMATION

The OWB conducts an annual industry survey to take the pulse of Oregon’s small, medium and large wineries. In recent years we have heard that you – members of the Oregon wine industry – would like the OWB to expand and enhance Oregon’s profile outside of the Pacific Northwest. In response to your feedback, we submitted a proposal and were awarded a $174,000 dollar Specialty Crop Block Grant. The funding will be used over the next two years to host events in four markets around the U.S.

These events will target influential members of the trade, key media and high-potential consumers.

Each market visit will include:

  • A master-level educational seminar for key buyers given by OWB’s Education Manager and resident MW, Bree Boskov
  • A tasting event for trade and media; and
  • A separate ticketed consumer tasting.

Given OWB’s scope of supporting Oregon wine statewide, these events present a unique opportunity to showcase the full gamut of winegrowing in Oregon, ensuring diverse representation of varieties and wineries.

Partners

We were thrilled to partner with the team behind Feast Portland to conceptualize this event series and execute the first iteration. Team Feast is best known for its eponymous food and wine event, yet they also have expertise in bringing the ethos of Oregon’s culinary and beverage scene to life in other markets.

For branding and graphic design, we worked with Lookout creative, a firm who has worked with Oregon’s top names in tourism and hospitality as well as smaller, up and coming brands, to craft our event’s branding and design elements.

Each Oregon Wine Trail event will also enlist in-market partners who will help us navigate new cities and connect us with the local trade and media landscape.

The first Oregon Wine Trail event was held in Los Angeles on April 24, 2018. Click here to see a photo recap of events.

The second Oregon Wine Trail took place in New York City on May 6, 2019. Click here to view the event recap.

Oregon Wine Trail FAQ – Answers to questions you or your staff might have about this event.
To see what else has been communicated about this event, see these blog posts:

OWB Awarded Grant for Out-of-State Events (Nov. 2, 2017)
OWB to Partner with Feast Portland for Upcoming Events (Jan. 5, 2018)
Mark Your Calendar: Upcoming Tastings (Aug. 30, 2018)
Oregon Wine Trail NYC Registration Opens Next Week (Oct. 17, 2018)
Oregon Wine Trail NYC Event Recap (Jun. 7, 2019)

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TAKE ACTION
Seattle event info coming soon…

The OWB has secured a room block and a discounted rate at the Courtyard by Marriott San Francisco Downtown. It’s two blocks from our event venue, Terra Gallery. The rate is $309/night exclusive of taxes. The rate and block will be offered until Tuesday, Feb. 11. If you try to make a reservation before Feb. 11 and no space is available please let me know.

Click here to make a reservation. >>

The OWB will be consolidating wine at Northwest Distribution & Storage in Salem for transport to the event venue. Northwest will accept wine Jan. 27-Feb. 10. Detailed instructions will be shared when the delivery window opens but please make any advance preparations needed. Your wine will be palletized and wrapped so shippers are not necessary. The shipping manifest will be validated against your Bottlebooks entries. Please make sure what you’ve shared online is what you’re shipping.
We’ve received feedback that some of you would like additional support in finding opportunities for distribution. While researching solutions for this prevalent concern, we were introduced to Liberation Distribution, Inc. (LibDib).

LibDib  is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. Founded in 2016 by a small winery owner struggling to grow her family’s brand within the traditional distributor model, LibDib changes alcohol distribution by leveling the playing field. They offer a low-cost path to market as an alternative to the traditional winery/distributor relationship. Using LibDib, restaurants, bars and retailers can legally and efficiently purchase boutique wines, craft spirits and microbrews from producers of all sizes.

The OWB hosted an Introduction to LibDib webinar on Mar. 21, 2018. Tanya Riesbeck of LibDib presented the mechanics of this new business model. Meg Murray of the Oregon wine label Nasty Woman Wines also participated by sharing her experience as a small producer working with LibDib and offered advice to others interested in getting started.

As you prepare to introduce your wines to the San Francisco market, LibDib might be a good solution to support you in selling wine to key on-and-off-premise accounts while you’re in town. Email Dave Masamori for more information.

To help consumers at our tastings discover the “Oregon wine trail” that best fits their palate and interests, we’ve outlined six conceptual wine trails throughout the event. Complete this short form to select your trail associations.

Thank you for your submissions. All participants have completed this section.

On Friday, Jan. 17 at 11am, the OWB hosted a webinar to prepare for the Oregon Wine Trail event in San Francisco. View the webinar for an overview of:

  • Event logistics
  • Wine fulfillment logistics
  • The event concept and brand
  • Marketing tools available

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TOOLS AND ASSETS

MARKETING TOOLKIT

Your support and outreach are critical to populating each tasting session with the most high value attendees. Please download and review the Marketing Toolkit, which includes logos, images, copy ideas and a discount code for your club members and valued fans. It includes everything you need to share the Oregon Wine Trail with your audiences. Your participation will ensure robust attendance.

OWT Marketing Toolkit 2020

 

 

 

 

 

 

 

The only assets not available in the Marketing Toolkit are the trade flyers available below.

SAN FRANCISCO TRADE INVITE

Right click image below and ‘Save As’ JPEG or click to download as PDF

SEATTLE TRADE INVITE

Right click image below and ‘Save As’ JPEG or click to download as PDF

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