The Oregon Wine Trail Event Toolkit is designed to help participating wineries with tips and resources to prepare for, promote and get the most out of the upcoming event.

Information

Learn about this program, see participating wineries and view FAQs

Explore Details

Actions

Book your hotel room, promote the event and prepare by attending upcoming webinars

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Tools and Assets

Download graphics and get content for social, web and newsletter

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INFORMATION

The OWB conducts an annual industry survey to take the pulse of Oregon’s small, medium and large wineries. In recent years we have heard that you – members of the Oregon wine industry – would like the OWB to expand and enhance Oregon’s profile outside of the Pacific Northwest. In response to your feedback, we submitted a proposal and were awarded a $174,000 dollar Specialty Crop Block Grant. The funding will be used over the next two years to host events in four markets around the U.S.

These events will target influential members of the trade, key media and high-potential consumers.

Each market visit will include:

A master-level educational seminar for key buyers given by OWB’s Education Manager and resident MW, Bree Boskov
A tasting event for trade and media; and
A separate ticketed consumer tasting.

Given OWB’s scope of supporting Oregon wine statewide, these events present a unique opportunity to showcase the full gamut of winegrowing in Oregon, ensuring diverse representation of varieties and wineries.

Partners

We are thrilled to announce that we are partnering with the team behind Feast Portland to conceptualize and execute an event that stands apart from other wine tasting events. Team Feast is best known for its eponymous food and wine event, yet they also have expertise in bringing the ethos of Oregon’s culinary and beverage scene to life in other markets.

For branding and graphic design, we are working with Lookout creative, a firm who has worked with Oregon’s top names in tourism and hospitality as well as smaller, up and coming brands, will craft our event’s branding and design elements.

We will also enlist in-market partners for each event who will help us navigate new cities and connect us with the local trade and media landscape.

FIRST STOP: LOS ANGELES, CA. ON APRIL 24.

The first Oregon Wine Trail event will be held in Los Angeles, CA. on April 24.

Location

The Line Hotel
3515 Wilshire Blvd, Los Angeles, CA 90010

Schedule of Events

11:30 a.m. – 1 p.m. Masterclass Seminar for key buyers, presented by Bree Boskov MW
12:30 – 4:00 p.m. Trade and media walk around tasting
6:30 – 9:00 p.m. Consumer tasting (ticketed entrance)

PARTICIPATING WINERIES

There are 50 wineries participating in the Los Angeles event on April 24. View the complete list.

FREQUENTLY ASKED QUESTIONS

Oregon Wine Trail FAQ – Answers to questions you or your staff might have about this event.

To see what else has been communicated about this event, see these blog posts:

OWB Awarded Grant for Out-of-State Events (Nov. 2, 2017)
OWB to Partner with Feast Portland for Upcoming Events (Jan. 5, 2018)
Grapevine Letter from OWB Director of Marketing (Jan. 16, 2018)
Registration Open Now for Event in Los Angeles (Jan. 19, 2018)

TAKE ACTION

BOOK YOUR HOTEL

OWB has secured a block of rooms at our event venue, The Line Hotel. Because the Line is a luxury property and rooms are priced as such, we’ve negotiated a block rate that while small, is favorable. The standard room rate during our event is $439+ tax. OWB participating wineries can make a reservation – on a first-come first-served basis – for the evenings of April 23 and/or 24 for $269+ tax. That’s a savings of $170 per night.

Please find the details and booking logistics below:

The Line Hotel (event venue)
3515 Wilshire Blvd, Los Angeles, CA 90010

Block rates available: April 23 and 24
Room type: King
Rate per night: 269+ tax = $311
Be sure to reference our group “Oregon Wine” and code: 180423PTPP

To book online: CLICK HERE
The reservation phone number is: (800) 600-8435

SHIP YOUR WINE

Below are the shipping instructions for our April 24 Los Angeles tasting event. OWB is consolidating wine at Northwest Distribution & Storage in Salem for complimentary shipment to The Line Hotel in LA. Your event wines need to arrive at Northwest by April 6. Participating wineries can’t ship directly to The Line Hotel.

Shipping Logistics

All wine to be shipped to Los Angeles needs to arrive at:

Northwest Distribution & Storage, Inc.
1745 Oxford St. SE #150
Salem, OR 97302

…no later than noon on April 6, 2018. Wines can be shipped or delivered personally to the address above.

All shipments or deliveries must be accompanied by this PDF (NWDS – Winery Shipping Form.pdf). The form does not need to be complete but please fill it out as much as possible. OWB is consolidating a few events at the same time so please specify that your wines are for LA.

If you’re shipping to Northwest from your winery please email your form to Kai McMurtry
If you drop off at Northwest in person it can simply be handed over upon delivery

If your wines are already stored at OWS or The Abbey, they can be picked up by Northwest Distribution directly as they are at those locations twice per week. To request pickup email transportation@nwdist.com and release your wine for Northwest to collect.

Shipping Labels

Please be sure that all wines are packed appropriately (shippers not necessary). Please fill in the information to identify the contents of the case. Please print this label (LA Tasting Labels.PDF) and attach two per case, on opposite sides.

Additional Items for Shipment

You are welcome to ship other items to LA such as brochures, wine keys etc. If you choose to do so please indicate them in Bottlebooks.

Invoice

Last, we also need an invoice for the wines you’re bringing into California. Using the info below, please create an invoice to Adventures in Wine for $0. The OWB will collect all electronic invoices and deliver them to our import partner for legal compliance. Please email your invoice as a PDF or Word document to Kai McMurtry by April 6.

Consignor:
Your winery

Consignee:
Adventures in Wine
440 Talbert Street
Daly City, CA 94014

Product:
Wine / # of bottles

Invoiced total: $0

Return Shipping

OWB will not be providing a consolidated return shipping option. You’re welcome to take any unopened wine with you at the end of the night or leave it in the tasting venue.

DON'T HAVE DISTRIBUTION IN CA?

Since registration for this event opened, we’ve received feedback that some of you would like additional support in finding opportunities for California distribution. While researching solutions for this prevalent concern, we were introduced to Liberation Distribution, Inc. (LibDib).

LibDib is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. Founded in 2016 by a small winery owner struggling to grow her family’s brand within the traditional distributor model, LibDib changes alcohol distribution by leveling the playing field. They offer a low-cost path to market as an alternative to the traditional winery/distributor relationship. Using LibDib, restaurants, bars and retailers can legally and efficiently purchase boutique wines, craft spirits and microbrews from producers of all sizes.

The OWB hosted an Introduction to LibDib webinar on Mar. 21. Tanya Riesbeck of LibDib presented the mechanics of this new business model. Meg Murray of the Oregon wine label Nasty Woman Wines also participated by sharing her experience as a small producer working with LibDib and offered advice to others interested in getting started.

As you prepare to introduce your wines to the California market, LibDib might be a good solution to support you in selling wine to key on-and-off-premise accounts while you’re in town. If you decide you would like to pursue this opportunity, LibDib has confirmed you would have enough time to sign up and get set up in time for the April 24 event.

Watch a recording of the webinar

WATCH THE LOS ANGELES LOGISTICS WEBINAR

On Friday, March 23 at 10am, the OWB will hostED a webinar to prepare for the Oregon Wine Trail event happening in Los Angeles, CA for participating wineries. OWB’s marketing team, Kai McMurtry and Christina DeArment, provided an overview of:

Event Logistics (who? what? when? where?)
Wine Shipping Instructions
Tips for making the most of your visit
The event concept and brand

TOOLS AND ASSETS

PROGRAM GRAPHICS

Click to download full size files

Oregon Wine Trail .png Logo File Red/Wine

Oregon Wine Trail .png Logo File White

TRADE INVITATION

CONSUMER INVITATION

SOCIAL MEDIA

Be proactive and engaging with your social media, but also thoughtful in your frequency and timing of posts. Let your different channels tell a story and put a “face” to the event.

Please use the official program links in your communications and social media posts:

Event Details (Consumer): https://www.oregonwine.org/trail/

Event Details (Trade): https://www.oregonwine.org/trail-trade/

Oregon Wine Trail on Facebook
Official Facebook accounts: Oregon Wine
Official program hashtags: #oregonwine #oregonwinetrail

Facebook is the social media platform that will engage your largest audience. It’s great for promoting the Oregon Wine Trail event. The more users engage with your content by liking, sharing and commenting, the more visible your posts will be to others.

Click the images below to download full sized files.

Oregon Wine Trail on Instagram
Official Instagram accounts: oregonwineboard
Official program hashtags: #oregonwine #oregonwinetrail

Instagram is perfect for short messaging about the Oregon Wine Trail and to showcase both the “face” of the program along with between-the-scenes fun.

Oregon Wine Trail on Twitter
Official Twitter accounts: @OregonWineBoard
Official program hashtags: #oregonwine #oregonwinetrail

Twitter is a social media platform that enables users to send and read short messages called “tweets.” Twitter can be used to share news and connect to ideas related to the Oregon Wine Trail event. For the most exposure, feature engaging posts that will inspire your followers to re-tweet your post.

WEBSITE AND NEWSLETTER

Your Website – Advertise your participation in the Oregon Wine Trail event on your website with the provided logo files or graphics. Be sure to link out to the Oregon Wine Trail website for more information.

Your Newsletter – E-newsletters provide a perfect opportunity to tell your customers about your participation in the Oregon Wine Trail event, and invite your LA customers to come.

Need inspiration? Consider a version of the copy below:

We’re hitting the trail with 50 Oregon wineries and our friends at Olympia Provisions, Salt & Straw Ice Cream and Stumptown Coffee for a grand happening of Oregonian wine, food and personality. No white table cloths, no orange cheese cubes, instead a generous pour of Oregon’s fine wine and pioneering spirit.

You see, Oregon is a state, and a damn fine one. But Oregonian is a state of mind. You’ve got to experience it to truly get it. So join winemakers and owners representing Oregon’s broad geographic and varietal diversity for an evening evocative of Oregon wine country in downtown LA. From legacy Pinot noir to unexpected whites and surprises in between, we invite you to grab a glass and find your Oregon wine trail. Learn more and buy tickets today.

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