These events will target influential members of the trade, key media and high-potential consumers.
Each market visit will include:
- A master-level educational seminar for key buyers given by OWB’s Education Manager and resident MW, Bree Boskov
- A tasting event for trade and media; and
- A separate ticketed consumer tasting.
Given OWB’s scope of supporting Oregon wine statewide, these events present a unique opportunity to showcase the full gamut of winegrowing in Oregon, ensuring diverse representation of varieties and wineries.
We were thrilled to partner with the team behind Feast Portland to conceptualize this event series and execute the first iteration. Team Feast is best known for its eponymous food and wine event, yet they also have expertise in bringing the ethos of Oregon’s culinary and beverage scene to life in other markets.
For branding and graphic design, we worked with Lookout creative, a firm who has worked with Oregon’s top names in tourism and hospitality as well as smaller, up and coming brands, to craft our event’s branding and design elements.
Each Oregon Wine Trail event will also enlist in-market partners who will help us navigate new cities and connect us with the local trade and media landscape.
OWB Awarded Grant for Out-of-State Events (Nov. 2, 2017)
OWB to Partner with Feast Portland for Upcoming Events (Jan. 5, 2018)
Mark Your Calendar: Upcoming Tastings (Aug. 30, 2018)
Oregon Wine Trail NYC Registration Opens Next Week (Oct. 17, 2018)
Oregon Wine Trail NYC Event Recap (Jun. 7, 2019)