The Oregon Wine Board was awarded a Specialty Crop Block grant through the Oregon Department of Agriculture and USDA. This grant augments the industry’s current resources and will enable us to deliver more thoroughly against two of our critical strategic imperatives:

  1. Increase availability of Oregon wine by engaging trade gatekeepers; and
  2. Drive awareness of Oregon’s quality among fine wine consumers.

The funding will be used over the next two years to host events in markets around the U.S. where category development data and Oregon brand availability confirm good potential for increased Oregon wine sales. This market outreach strategy responds directly to feedback we have received through surveys communicating that you – members of the Oregon wine industry – would like the OWB to expand and enhance Oregon’s profile outside of the Pacific Northwest.

Past:
Los Angeles | April 2018
Toronto | April 2019
New York City | May 2019
San Francisco | March 2020

Upcoming:
Seattle | Postponed due to COVID-19

To stay informed about upcoming opportunities, subscribe to our industry newsletter here.

COVID-19 UPDATE – At this time our May 11 Seattle event has been postponed. 

Since Oregon Wine Trail events multiply your tax dollars with USDA grant funding we are working to understand the impact of the grant’s timeline on our future prospects. It is our hope and intention to find a suitable date later this year to execute the event.

Thanks for your understanding.

INFORMATION

The OWB conducts an annual industry survey to take the pulse of Oregon’s small, medium and large wineries. In recent years we have heard that you – members of the Oregon wine industry – would like the OWB to expand and enhance Oregon’s profile outside of the Pacific Northwest. In response to your feedback, we submitted a proposal and were awarded a $174,000 dollar Specialty Crop Block Grant. The funding will be used over the next two years to host events in four markets around the U.S.

These events will target influential members of the trade, key media and high-potential consumers.

Each market visit will include:

  • A master-level educational seminar for key buyers given by OWB’s Education Manager and resident MW, Bree Boskov
  • A tasting event for trade and media; and
  • A separate ticketed consumer tasting.

Given OWB’s scope of supporting Oregon wine statewide, these events present a unique opportunity to showcase the full gamut of winegrowing in Oregon, ensuring diverse representation of varieties and wineries.

Partners

We were thrilled to partner with the team behind Feast Portland to conceptualize this event series and execute the first iteration. Team Feast is best known for its eponymous food and wine event, yet they also have expertise in bringing the ethos of Oregon’s culinary and beverage scene to life in other markets.

For branding and graphic design, we worked with Lookout creative, a firm who has worked with Oregon’s top names in tourism and hospitality as well as smaller, up and coming brands, to craft our event’s branding and design elements.

Each Oregon Wine Trail event will also enlist in-market partners who will help us navigate new cities and connect us with the local trade and media landscape.

The first Oregon Wine Trail event was held in Los Angeles on April 24, 2018. Click here to see a photo recap of events. The second Oregon Wine Trail took place in New York City on May 6, 2019. Click here to view the event recap. The third execution took place in San Francisco on March 4, 2020 and a recap is forthcoming.
Oregon Wine Trail FAQ – Answers to questions you or your staff might have about this event.
To see what else has been communicated about this event, see these blog posts:

OWB Awarded Grant for Out-of-State Events (Nov. 2, 2017)
OWB to Partner with Feast Portland for Upcoming Events (Jan. 5, 2018)
Mark Your Calendar: Upcoming Tastings (Aug. 30, 2018)
Oregon Wine Trail NYC Registration Opens Next Week (Oct. 17, 2018)
Oregon Wine Trail NYC Event Recap (Jun. 7, 2019)

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TAKE ACTION
Seattle event info coming soon…

Seattle details will be updated as they are confirmed.
OWB will not be arranging a consolidated shipment to Seattle. Participants are expected to either bring wine or have their distributor deliver on event day.
To help consumers at our tastings discover the “Oregon wine trail” that best fits their palate and interests, we’ve outlined six conceptual wine trails throughout the event. Complete this short form to select your trail associations.

Thank you for your submissions. All participants have completed this section.

On Friday, Jan. 17 at 11am, the OWB hosted a webinar to prepare for the Oregon Wine Trail event in San Francisco. View the webinar for an overview of:

  • Event logistics
  • Wine fulfillment logistics
  • The event concept and brand
  • Marketing tools available

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TOOLS AND ASSETS

MARKETING TOOLKIT

Your support and outreach are critical to populating each tasting session with the most high value attendees. Please download and review the Marketing Toolkit, which includes logos, images, copy ideas and a discount code for your club members and valued fans. It includes everything you need to share the Oregon Wine Trail with your audiences. Your participation will ensure robust attendance.

OWT Marketing Toolkit 2020

 

 

 

 

 

 

 

The only assets not available in the Marketing Toolkit are the trade flyers available below.

SEATTLE TRADE INVITE

Right click image below and ‘Save As’ JPEG or click to download as PDF

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