Oregon Wine Board 2022-23 Annual Report
DOWNLOAD THE ANNUAL REPORT (PDF)
A letter from the president.
Dear Friends,
This past year tested and rewarded Oregon’s wine community in some memorable ways.
We came into it after the Spring, 2022 frost which gave us a good scare. However, the vines recovered heroically, and sensational fall weather set up an historic vintage after what initially looked catastrophic.
Growers, winemakers, and managers also continued adapting to the new post-pandemic normal. Many partnered with the Oregon Wine Board to build new capabilities and resurrect proven initiatives.
In this 20th year since becoming a semi-independent state Board, OWB:
• Leveraged federal funds for a tasting room performance tracking and staff training suite with Community Benchmark and WISE Academy
• Unveiled a monthly dashboard reporting on tourism and social media trends
• Executed the most successful Oregon Wine Month promotion ever
• Welcomed the industry, and guests from around the world, back for a long-awaited, in-person Wine Symposium
• Invested substantially more in scientific research to study rootstocks, irrigation timing, and the threat from vine mealybugs
• Enhanced Oregon’s international presence with grant dollars at new, showcase events in Paris, Toronto, and Singapore
• Established the Industry Partnership Committee, providing a regular forum for business owners, OWB, and AVAs to focus on emerging risks and opportunities
In the following pages, our activities are reviewed in detail, and we have included the final financial report with some important figures highlighted here.
My OWB colleagues and I could not do our work without consistent support from committee volunteers and business owners. Your advice and encouragement helped us position Oregon for even greater success in the years ahead.
Tom Danowski
President
