A career-long devotee to media relations and writing, Sally joined the Oregon Wine Board in July 2017 to form the connective tissue between the region’s wine producers and media members, and to in turn help extol the virtues of Oregon’s outstanding wineries and vineyards.
Sally spent the first half of her 20-year career managing PR efforts for iconic sports brands adidas, Taylor Made Golf, DC Shoes and Nike. She then dove into a decade of PR for Pacific Northwest beverage brands, finding their marketing to operate at a similar breakneck pace. Working with journalists, TV producers and distributors, Sally dialed up brands’ heightened sense of place by telling the stories of craft beer pioneers and innovators, while helping them position their Northwest craft brands for broader exposure. She worked for Widmer Brothers Brewing, Goose Island Brewing, Kona Brewing Company and Coronado Brewing. Recently, she delved into dairy by helping launch a Sunshine Dairy and Moonstruck Chocolate drinking chocolate collaboration.
Sally’s emphasis on regional rock stars and mining the gems of what makes the Pacific Northwest a perfect storm for premium beverage production makes her savvy on what piques global interest in them. An Oregon Duck and native Portlander, Sally is an avid tennis player and competes on numerous teams. She lives with her chef husband and 10 year old daughter, an aspiring comedienne.