Tom is a proven general manager and operating executive with exceptional experience from iconic global companies including Coca-Cola, Starbucks and the Chateau Ste. Michelle Winery. He has been in his role with the Oregon Wine Board since 2011. Tom has successfully served as a chief marketing officer and as COO with P & L responsibility for divisions of publicly-traded and private-equity owned companies. His background enables him to build out and lead teams that quickly connect marketplace insights to strategic imperatives and deliver business results.
Born and raised in the Pacific Northwest, Tom graduated Phi Beta Kappa from the University of Oregon and has also completed executive education programs at Dartmouth’s Tuck School of Business and the University of Pennsylvania’s Wharton School.
Marie joined the Oregon Wine Board in December 2013. Marie brings a breadth and depth of experience in finance and business planning from her previous position at Kiewit Infrastructure West, Co., one of North America’s largest construction, mining and engineering organizations. Marie grew up in Medford, Oregon and earned a bachelor’s degree in business administration from Saint Mary’s College of California.
Christina works every day to promote the discovery of Oregon wine and foster community within the Oregon wine industry.
As a part of the OWB team, Christina leads the charge in the on-going development of the Oregon Wine Resource Studio, partnerships with key wine trade organizations, and trade engagement within OWB’s marketing programs. She also serves on the Steering Committee for Assemblage, an annual symposium promoting women and diverse communities in the wine industry.
Christina grew up in Findlay, Ohio and moved to the big city of Chicago to attend university. Upon graduating from DePaul University with a B.S. in Marketing and minors in Community Service Studies and Spanish, she began her career as a marketing manager for a market research firm.
After catching the wine bug, Christina embarked on a circuitous journey through the wine industry which included wholesaler administration, wine retail, restaurant hospitality and production by working the 2014 vintage at Adelsheim Vineyard. During this time she became WSET Level 3 certified and went on several scrappy road trips through Napa Valley, Sonoma, Burgundy, Champagne, the Rhone Valley, Tuscany and Piedmont. In February 2015, Christina was thrilled to merge her wine and marketing experience when she joined the Oregon Wine Board.
Kai joined the Oregon Wine Board in November 2016 to focus on consumer and tourism marketing. His experience in craft beverage, luxury products and community engagement have prepared him to best serve Oregon wine drinkers, makers and gatekeepers. He’s worked the off-premise sales floor, hosted educational tastings, navigated the three-tier distribution system, built brands from the ground up and wrestled with the perfect word choice.
Kai has lived and worked on both U.S. coasts but never felt more at home than he does here in Oregon. In his personal time he enjoys bicycles, hikes and classical music. Kai lives with his wife and their dog Frankie in NE Portland.
A career-long devotee to media relations and writing, Sally joined the Oregon Wine Board in July 2017 to form the connective tissue between the region’s wine producers and media members, and to in turn help extol the virtues of Oregon’s outstanding wineries and vineyards.
Sally spent the first half of her 20-year career managing PR efforts for iconic sports brands adidas, Taylor Made Golf, DC Shoes and Nike. She then dove into a decade of PR for Pacific Northwest beverage brands, finding their marketing to operate at a similar breakneck pace. Working with journalists, TV producers and distributors, Sally dialed up brands’ heightened sense of place by telling the stories of craft beer pioneers and innovators, while helping them position their Northwest craft brands for broader exposure. She worked for Widmer Brothers Brewing, Goose Island Brewing, Kona Brewing Company and Coronado Brewing. Recently, she delved into dairy by helping launch a Sunshine Dairy and Moonstruck Chocolate drinking chocolate collaboration.
Sally’s emphasis on regional rock stars and mining the gems of what makes the Pacific Northwest a perfect storm for premium beverage production makes her savvy on what piques global interest in them. An Oregon Duck and native Portlander, Sally is an avid tennis player and competes on numerous teams. She lives with her 10 year old daughter, an aspiring comedienne.
Bree, a Master of Wine specializing in wine education development, joined the Oregon Wine Board in April 2017. Bree is Australian-born with over two decades of international experience in the wine industry in Canada, the US and Australia. Her wine career began in Canada with sommelier and buying roles in Vancouver and Nova Scotia. In Australia, she has held key account sales and brand management positions with Australia’s family owned DeBortoli Wines and was director of sales and buying with The Spanish Acquisition, a premium Spanish and Portuguese wine importer.
An independent wine industry management consultant since 2008 specializing in education program development and sensory training and certified WSET educator since 2008 and Master of Wine since 2016, she lectures across all levels of the WSET certification and produces wine education programs for both trade organizations and consumers in Canada, the US and Australia. Extensive travels and wine judging through the wine regions of the Mediterranean, Central and Eastern Europe, the US, South Africa, and Australia have informed her market presentations and writings for wine publications Alquimie, Hardie Grant and Gourmet Traveler Wine, as have consulting vintage positions in Australia, Austria, Georgia, Portugal and Oregon.
Jess Willey – Director of Strategic Insights & Industry Relations
Jess joined the Oregon Wine Board in May 2014, shortly after moving to Oregon from New York City. Her experience includes seven years at global consumer packaged goods company Unilever managing food and beverage brands in the U.S. and the U.K. Prior to joining the OWB, Jess was a brand manager for wine and spirits importer Palm Bay International where she managed marketing and promotional programs for a portfolio of Italian, Portuguese and Chilean wine brands.
Jess studied engineering as an undergraduate at the University of Pennsylvania and holds an MBA with specializations in marketing, finance and statistics from New York University’s Stern School of Business. She has also completed the Wine & Spirit Education Trust Levels 2 and 3, earning both certificates with distinction.