You may have seen a news article a few months ago quoting the Chief Executive in charge of Napa Valley’s legendary Silver Oak Winery, David Duncan, who said: “Following Napa, the next hot area is Oregon.”
Based on the smoky, hot weather we all endured during the first 10 days of this month, I’ll be taking Duncan’s predictions pretty seriously from now on.
New Nielsen scanner store sales data for the year ended July 15 offer compelling evidence supporting Duncan’s observation about the surge of interest in Oregon wine: consumers continue to recognize quality and are willing to pay for it.
For reference, Oregon’s current national growth rate of +17% is even faster than the +14% achieved for the year-ended last December. And the volume momentum for Oregon wines right here in our home market, trending at 4x the wine category’s growth rate, is worth reinforcing when making presentations to Oregon wholesalers, restaurateurs and retailers.
In other news, it was another outstanding showing for Oregon wineries presenting to 300+ wine professionals who gathered from around the world last week in Portland for the Society of Wine Educators 41st annual conference. Their enthusiastic feedback confirms the belief that there is no more powerful marketing tactic for Oregon’s wine industry than putting our growers and winemakers, and their wines, in front of key decision makers and influencers.
We wish those along, and near, the path of totality a safe and memorable eclipse experience next week.